📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (UK preferred)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (UK preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals
- Building and executing a focused Account-Based Marketing (ABM) program
ASSUMPTION: This role requires a proactive, independent mindset with a strong focus on driving marketing success in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with a drive to deliver excellence in all projects
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Experience with ABM strategies
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in B2B marketing, particularly in a regional role, will have a strong foundation for success in this position.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
- Company events and team-building activities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist role in the UK with 3-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: 2000 (as a private company)
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company
- The company specializes in B2B demand generation, lead generation, content syndication, and account-based demand generation
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence make it an attractive option for marketing professionals seeking to grow their careers in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Regional Marketing Manager
Work Arrangement: Remote (with a preference for UK-based candidates)
Growth Opportunities:
- Potential advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on international campaigns and collaborate with global teams
ASSUMPTION: This role offers significant growth potential for candidates eager to develop their marketing skills and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Remote (with occasional in-person meetings and events)
Office Location(s): Boca Raton, FL (US headquarters) and London, UK (European headquarters)
Geographic Context:
- The UK office is INFUSE's European headquarters, providing ample opportunities for international collaboration and travel
- The UK has a thriving marketing industry with numerous networking events and professional development opportunities
- The remote work arrangement offers flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, while occasional in-person meetings and events foster a sense of team camaraderie.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video interview with the hiring manager
- Skills assessment or project
- Final interview with the regional marketing manager
- Offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Adaptability and innovation
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed and the results you achieved
- Demonstrate your understanding of the role and INFUSE's company culture during the interview
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Proactive and independent
- Adaptable and innovative
- Results-oriented and data-driven
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with cross-functional teams and integrating feedback into your projects?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with a strong focus on customer-centricity and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to market trends and changes in the B2B marketing landscape
- Collaborating with remote teams and managing time zones
- Balancing the demands of sales and marketing teams while ensuring campaigns align with strategic goals
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional marketing strategies and requires a strong understanding of European markets
- INFUSE's global presence offers opportunities for international collaboration and career growth not typically available in smaller organizations
- This role offers a unique blend of strategic planning, campaign execution, and market research, providing a well-rounded marketing experience
ASSUMPTION: Candidates should consider their interest in regional marketing and international collaboration when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a regional marketing plan for a specific European market, including quarterly goals and tactical campaigns
- Conducting market research to identify trends and opportunities in a key European market and presenting findings to the regional marketing team
- Collaborating with sales and cross-functional teams to build and execute an ABM program tailored to prospective clients
ASSUMPTION: These sample projects provide a snapshot of the responsibilities and challenges candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing team's structure and how this role fits within it?
- How does INFUSE support the professional development of its marketing employees?
- Can you provide an example of a successful regional marketing campaign and the strategies used to execute it?
- What opportunities exist for growth and advancement within the regional marketing team?
- How does INFUSE measure the success of its regional marketing campaigns, and what key performance indicators (KPIs) are used?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into INFUSE's company culture and marketing strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've executed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
