Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote (United Kingdom)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
• Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals and business objectives
• Building strong relationships with stakeholders and maintaining a proactive, independent mindset
• Adapting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth

ASSUMPTION: This role requires a high level of self-motivation and independence, as the successful candidate will be working remotely and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: The successful candidate will be expected to travel occasionally for events and meetings, despite the role being primarily remote.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth

Preferred Skills:

• Fluency in multiple languages
• Experience working in a remote, global team

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Estimated based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and holiday policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are common for companies of this size in the marketing industry but may not be exhaustive.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.

Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence. This size allows for ample opportunities for growth and collaboration while maintaining a relatively flat organizational structure.

Founded: INFUSE was founded in Boca Raton, FL, and has since expanded to include offices in London, UK.

Company Description:

• Demand Excellence Delivered: INFUSE's mission is to provide precision targeting across in-market buyer and account profiles to drive qualified interest through omnichannel outreach and exclusive marketing programs.
• AI-Driven Demand Engine: INFUSE uses an AI-driven demand engine powered by data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights.
• Global Reach: INFUSE works with clients in over 75 countries across all time zones, ensuring optimized investment and lead-to-revenue performance goals.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: www.infuse.com

ASSUMPTION: INFUSE's focus on data-driven marketing and global reach makes it an attractive option for candidates seeking a dynamic, international work environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution. It provides an excellent opportunity for growth and development within the marketing field.

Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate closely with sales and cross-functional teams.

Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance. However, occasional travel may be required for events and meetings.

Growth Opportunities:

• Advancement to a Senior Marketing role or a management position within the marketing department
• Expansion into other areas of the business, such as sales or account management
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: INFUSE's focus on professional development and growth makes it an attractive option for candidates looking to advance their careers in the marketing field.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote solely, allowing for flexibility and work-life balance.

Office Location(s): INFUSE's headquarters are in Boca Raton, FL, with a European office in London, UK.

Geographic Context:

• The United Kingdom has a thriving B2B marketing industry, with numerous opportunities for growth and collaboration.
• The remote nature of this role allows for a better work-life balance and the ability to work from anywhere within the UK.
• The time zone difference between the UK and INFUSE's headquarters in the US may require some flexibility in working hours to accommodate meetings and collaboration.

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote nature of this role may require a higher level of self-motivation and time management skills to ensure productivity and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Video interview with the hiring manager
• Test or short project to evaluate skills and fit
• Final interview with the interview team
• Offer and onboarding

Key Assessment Areas:

• Marketing expertise and understanding of demand generation
• Communication and presentation skills
• Problem-solving and analytical thinking
• Adaptability and innovation
• Cultural fit and alignment with INFUSE's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the role and INFUSE's business by providing specific examples of how your experience aligns with the job requirements
• Prepare for the video interview by practicing your responses to common marketing and behavioral interview questions
• If required, complete the test or short project with care and attention to detail, demonstrating your problem-solving skills and creativity

ATS Keywords: Marketing automation, CRM, demand generation, omnichannel campaigns, market research, account-based marketing, segmentation techniques, event coordination, trade shows, collaboration, adaptability, innovation, problem-solving

ASSUMPTION: INFUSE's hiring process is designed to evaluate candidates' skills and fit for the role, with a focus on marketing expertise and cultural alignment.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific marketing automation and CRM tools used by INFUSE may vary, but proficiency in similar tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus and excellence
• Integrity and accountability

Work Style:

• Proactive and independent, with a strong sense of self-motivation and initiative
• Adaptable and flexible, able to adjust strategies as needed and work in a dynamic, global environment
• Strong communication and presentation skills, with the ability to collaborate effectively with international teams

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment, and are you passionate about driving marketing success?
• Are you comfortable working remotely and managing multiple projects simultaneously?
• Do you have a proactive approach to learning about new markets and refining strategies?
• Are you adaptable and innovative, capable of bringing fresh ideas to the table for enhanced engagement and growth?

ASSUMPTION: INFUSE's focus on data-driven decision making, collaboration, and continuous learning makes it an attractive option for candidates seeking a dynamic, international work environment.

⚠️ Potential Challenges

• The remote nature of this role may require a higher level of self-motivation and time management skills to ensure productivity and success
• The time zone difference between the UK and INFUSE's headquarters in the US may require some flexibility in working hours to accommodate meetings and collaboration
• The fast-paced, results-oriented nature of this role may be challenging for candidates who prefer a more structured or predictable work environment
• The need to travel occasionally for events and meetings may be inconvenient for candidates who prefer to work entirely remotely

ASSUMPTION: These potential challenges are specific to this role and may not apply to all candidates or situations.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. Regional Marketing Specialist: The Regional Marketing Manager role may have more strategic responsibilities and oversee a team, while the Regional Marketing Specialist role focuses more on tactical execution and collaboration with cross-functional teams.
• B2B Marketing Specialist vs. Regional Marketing Specialist: The B2B Marketing Specialist role may have a broader focus on marketing strategies and tactics across multiple regions, while the Regional Marketing Specialist role focuses specifically on marketing efforts within a particular geographic area.
• Career Path: The Regional Marketing Specialist role provides an excellent opportunity for growth and development within the marketing field, with potential advancement to a Senior Marketing role or a management position within the marketing department.

ASSUMPTION: These comparisons are intended to provide context and insight into the Regional Marketing Specialist role and may not be exhaustive or applicable to all candidates or situations.

📝 Sample Projects

• Developing and executing an omnichannel campaign to engage a specific target audience and generate demand for a new product launch
• Conducting market research to identify trends, opportunities, and competitive positioning in a key European market and creating a regional annual marketing plan with clear quarterly goals
• Collaborating with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Regional Marketing Specialist may be involved in and may not be exhaustive or applicable to all situations.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects I would be working on in this role?
• How does INFUSE support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the typical work-life balance like for someone in this role, and how does INFUSE support remote work?

ASSUMPTION: These key questions are intended to provide insight into the role, the company, and the work environment, and may not be exhaustive or applicable to all candidates or situations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of the role and INFUSE's business
• Prepare for the video interview by practicing your responses to common marketing and behavioral interview questions
• If required, complete the test or short project with care and attention to detail, demonstrating your problem-solving skills and creativity
• Follow up with INFUSE after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.