📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and meeting strategic goals.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in additional European languages
- Experience with ABM strategies
- Knowledge of the UK market and local holidays
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the international nature of the company and the need to collaborate with global teams.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role and location. The actual salary may vary depending on factors such as experience, performance, and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead validation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in 2000, with over two decades of experience in the marketing industry.
Company Description:
- INFUSE is powered by a demand engine that uses data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights, to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's global presence and extensive experience in the marketing industry make it an attractive option for professionals seeking to advance their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing, seeking to grow their skills and advance their career in a global organization.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is remote, with flexibility to work from anywhere in the United Kingdom.
Growth Opportunities:
- Expanding skills in account-based marketing and international marketing strategies
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work with diverse teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United Kingdom (Remote)
Geographic Context:
- The United Kingdom offers a diverse and multicultural work environment, with a strong focus on work-life balance.
- The UK has a thriving marketing industry, with numerous opportunities for professional development and networking.
- The remote work arrangement allows for flexibility and the ability to work from anywhere in the country.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement provides candidates with the opportunity to maintain a healthy work-life balance while still being part of a global and dynamic team.
💼 Interview & Application Insights
Typical Process:
- Initial video interview with the hiring manager
- Skills assessment or project, depending on the role
- Final interview with the hiring manager and/or the interview team
- Offer and onboarding
Key Assessment Areas:
- Marketing expertise and demand generation strategies
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the role and INFUSE's business by researching the company and its clients
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing Automation, CRM, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, Data Analysis, Communication, Presentation, Organizational Skills, Project Management
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values, ensuring a strong match for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role within the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Adaptable
Work Style:
- Proactive and independent
- Data-driven and analytical
- Strong communication and presentation skills
- Ability to manage multiple projects simultaneously
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a proactive approach to problem-solving and continuous improvement?
- Are you able to adapt your strategies based on market trends and feedback?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with a strong focus on customer-centricity and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to market trends and changes in the competitive landscape
- Collaborating effectively with remote teams and stakeholders
- Balancing the need for innovation with the requirement to meet strategic goals
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven candidate with strong communication and organizational skills.
📈 Similar Roles Comparison
- Compared to other regional marketing roles, this position places a stronger emphasis on account-based marketing and international market research.
- INFUSE's global presence and extensive experience in the marketing industry set it apart from other companies in the field.
- This role offers significant growth potential and the opportunity to work with diverse teams and gain exposure to various aspects of the business.
ASSUMPTION: This role is well-suited to candidates seeking to advance their careers in a global organization with a strong focus on innovation and results-driven marketing strategies.
📝 Sample Projects
- Developing and executing a successful omnichannel campaign to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a major marketing campaign
ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in developing and executing marketing campaigns, as well as their ability to analyze data and make informed decisions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does INFUSE support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does INFUSE measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What is the company culture like, and how does this role contribute to maintaining a positive work environment?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture, ensuring a strong fit and a successful onboarding process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.infuse.com/jobs/4585583005
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research INFUSE's business and clients to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
