📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
- Conducting market research to identify trends and opportunities in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes
ASSUMPTION: This role requires a high level of autonomy and initiative, as the ideal candidate will be proactive in managing multiple projects and driving marketing success.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a strong focus on data analysis and a proactive approach to staying ahead of market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in demand generation and marketing best practices
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Experience with ABM programs
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist role in the UK with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Specialist role in the UK with 3-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: INFUSE was founded in 2005 and has since grown into a global B2B demand and revenue marketing performance company.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company that helps industry-leading brands generate qualified interest and drive revenue growth.
- The company's demand engine is powered by data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights.
- INFUSE offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE is a well-established company with a strong focus on data-driven demand generation and a global presence.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: Remote (UK) with flexible hours and the opportunity to work from home or in INFUSE's London office.
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other regions or markets
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in the United Kingdom.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US and Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- The United Kingdom offers a diverse and vibrant market for B2B marketing professionals.
- The remote work arrangement allows for flexibility and a better work-life balance.
- The time zone difference between the UK and INFUSE's US headquarters may require some flexibility in working hours to accommodate meetings and collaboration.
Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work from home or in INFUSE's London office.
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for the ideal candidate, while the time zone difference may require some flexibility in working hours.
💼 Interview & Application Insights
Typical Process:
- Application review and initial screening
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
- Offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Adaptability and innovation
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and analytical thinking skills
- Research INFUSE's company culture and values to demonstrate your cultural fit and alignment
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Development, Omnichannel Marketing, Account-Based Marketing, Data Analysis, CRM Tools, Communication, Presentation Skills, Organizational Skills, Proactive Mindset, Problem Solving, Adaptability, Innovation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on marketing expertise and problem-solving abilities.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for success in this role, as they are used to manage campaigns, track performance, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus
- Integrity and accountability
Work Style:
- Proactive and independent
- Adaptable and innovative
- Strong communication and presentation skills
- Analytical and problem-solving mindset
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a proactive and independent mindset, with the ability to manage multiple projects simultaneously?
- Are you adaptable and innovative, with a strong focus on data-driven decision making?
- Do you have strong communication and presentation skills, with the ability to collaborate effectively with sales and cross-functional teams?
ASSUMPTION: INFUSE values data-driven decision making, collaboration, and continuous learning, and seeks candidates who align with these values and have a strong work ethic and commitment to excellence.
⚠️ Potential Challenges
- The remote work arrangement may require strong self-motivation and time management skills
- The time zone difference between the UK and INFUSE's US headquarters may require some flexibility in working hours
- The fast-paced and results-oriented environment may be challenging for candidates who prefer a more structured or slower-paced work environment
- The need to manage multiple projects simultaneously may be overwhelming for candidates who struggle with multitasking or prioritization
ASSUMPTION: The ideal candidate for this role will be proactive, adaptable, and able to manage multiple projects simultaneously in a fast-paced and results-oriented environment.
📈 Similar Roles Comparison
- Compared to other Regional Marketing Specialist roles, this position may require more autonomy and initiative, as the ideal candidate will be proactive in managing multiple projects and driving marketing success
- INFUSE's focus on data-driven demand generation sets it apart from other marketing services companies, which may prioritize different aspects of marketing or have a different target audience
- Career progression in this role may involve expanding into other regions or markets, or developing leadership and management skills, depending on the candidate's interests and INFUSE's organizational needs
ASSUMPTION: This role offers unique opportunities for career growth and development within INFUSE's global organization, with a focus on data-driven demand generation and a results-oriented approach.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch
- Conducting market research to identify trends and opportunities in a specific European market
- Creating and optimizing audience lists to target key personas and improve campaign performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Regional Marketing Specialist role at INFUSE, with a focus on data-driven decision making and campaign development.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with my skills and experience?
- How does this role collaborate with sales and cross-functional teams to ensure campaigns align with strategic goals?
- What opportunities are there for career growth and development within INFUSE's global organization?
- How does INFUSE support work-life balance for remote employees?
- Can you provide examples of how INFUSE's data-driven approach has contributed to the success of marketing campaigns in the past?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, INFUSE's company culture, and the opportunities for career growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and analytical thinking skills
- Research INFUSE's company culture and values to demonstrate your cultural fit and alignment
- Follow up with INFUSE one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
