📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Analyzing campaign performance and using data-driven insights to optimize future campaigns and improve ROI.
ASSUMPTION: This role requires a high level of independence and self-motivation, as the Regional Marketing Specialist will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: The Regional Marketing Specialist will need to be comfortable working in a fast-paced, results-oriented environment and be able to adapt to changing market trends and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in additional European languages.
- Experience working with remote teams across different time zones.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of INFUSE's client base and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist role in the UK with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy (including vacation, sick days, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work remotely and manage your own schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: INFUSE was founded in 2002 and has since grown into a leading provider of demand generation services for industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles.
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
- INFUSE's demand generation tools and professionals are available in over 75 countries across all time zones, optimizing clients' investment and delivering on lead-to-revenue performance goals.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client base suggest that the company has a well-established infrastructure and resources to support its employees' growth and success.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 3-5 years of experience in B2B marketing. It offers opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote, solely position, allowing for a high degree of flexibility and independence. The Regional Marketing Specialist will be expected to manage their own time and priorities effectively.
Growth Opportunities:
- As INFUSE continues to expand its global presence, there may be opportunities for the Regional Marketing Specialist to take on additional responsibilities or move into a management role.
- The company's focus on professional development and employee growth suggests that there may be opportunities for the Regional Marketing Specialist to learn new skills and advance their career.
- Working with a diverse range of clients and industries may expose the Regional Marketing Specialist to new challenges and experiences, fostering personal and professional growth.
ASSUMPTION: The remote nature of this role may present unique challenges and opportunities for the Regional Marketing Specialist, who will need to be self-motivated and able to work independently.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in the United Kingdom.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- The United Kingdom is a major market for INFUSE, with a strong focus on European markets.
- The remote nature of this role allows for a high degree of flexibility and work-life balance, as the Regional Marketing Specialist can work from anywhere within the UK.
- The UK's central time zone makes it an ideal location for collaborating with teams and clients across Europe and North America.
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely and manage your own schedule
ASSUMPTION: The remote work arrangement may require the Regional Marketing Specialist to be proactive in maintaining communication and collaboration with their team and stakeholders, despite the physical distance.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
- Offer and onboarding
Key Assessment Areas:
- Marketing expertise and experience
- Data analysis and interpretation skills
- Communication and presentation skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission
- Prepare for the video interview by researching INFUSE's company culture and values
- Be ready to discuss your approach to market research, campaign development, and data analysis during the interview
ATS Keywords: Marketing automation, CRM tools, omnichannel campaigns, account-based marketing, data analysis, market research, campaign development, project management, communication skills, organizational skills, proactive mindset, adaptability, innovation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The Regional Marketing Specialist will need to be proficient in using marketing automation software and CRM tools to effectively manage campaigns and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients
- Innovative: INFUSE encourages creativity and continuous improvement
- Collaborative: INFUSE fosters a culture of teamwork and mutual support
- Data-driven: INFUSE uses data and insights to inform decision-making and strategy
- Results-oriented: INFUSE focuses on delivering measurable results and achieving client goals
Work Style:
- Independent: The Regional Marketing Specialist will be expected to manage their own time and priorities effectively
- Adaptable: The Regional Marketing Specialist will need to be able to adjust strategies and tactics as needed to respond to changing market trends and priorities
- Proactive: The Regional Marketing Specialist will be proactive in identifying opportunities and addressing challenges
Self-Assessment Questions:
- Do I have a strong understanding of B2B marketing best practices and a proven track record of success in a similar role?
- Am I comfortable working independently and managing my own time and priorities?
- Do I have strong communication and presentation skills, and am I able to collaborate effectively with remote teams and stakeholders?
- Am I adaptable and able to adjust strategies and tactics as needed to respond to changing market trends and priorities?
- Do I have a proactive approach to identifying opportunities and addressing challenges?
ASSUMPTION: INFUSE's company culture is characterized by a strong focus on customer-centricity, innovation, collaboration, data-driven decision-making, and results-oriented approach. Candidates who align with these values and work styles are likely to be a good fit for the company and the Regional Marketing Specialist role.
⚠️ Potential Challenges
- The remote nature of this role may present challenges in maintaining communication and collaboration with team members and stakeholders
- The fast-paced, results-oriented environment may require the Regional Marketing Specialist to be highly organized and able to manage multiple projects simultaneously
- The need to adapt to changing market trends and priorities may require the Regional Marketing Specialist to be flexible and able to pivot strategies as needed
- The Regional Marketing Specialist may face competition from other marketing professionals seeking similar roles within the company or the industry
ASSUMPTION: These challenges can be overcome through strong communication, effective time management, adaptability, and a proactive approach to identifying and addressing opportunities and challenges.
📈 Similar Roles Comparison
- Compared to other Regional Marketing Specialist roles, this position offers a high degree of independence and flexibility, with the opportunity to work remotely and manage your own schedule
- INFUSE's global presence and extensive client base suggest that the company has a well-established infrastructure and resources to support its employees' growth and success
- This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with a focus on professional development and employee growth
ASSUMPTION: While this role may present unique challenges and opportunities, it also offers a high degree of flexibility, independence, and growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive market research report on the European B2B marketing landscape
- Creating and optimizing audience lists using database insights and segmentation techniques to target key personas
- Designing and implementing an omnichannel campaign to drive demand for a specific product or service offering
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of the Regional Marketing Specialist role?
- How does INFUSE support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and how does the Regional Marketing Specialist contribute to this process?
- What are the most challenging aspects of working remotely for the Regional Marketing Specialist, and how does INFUSE support its remote employees in overcoming these challenges?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for the Regional Marketing Specialist position at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and INFUSE's mission
- Prepare for the video interview by researching INFUSE's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
