Regional Marketing Specialist (Remote)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote)

🔹 Company: INFUSE

🔹 Location: Remote (UK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (UK)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
• Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
• Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.

ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to thrive in a fast-paced, results-oriented environment.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Experience with ABM software and tools.
• Fluency in additional European languages.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policy
• Employee referral bonus program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a Regional Marketing Specialist with 3-5 years of experience in the UK. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees globally, with offices in Boca Raton, FL, and London, UK. This size allows for ample opportunities for collaboration and growth.

Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B marketing services.

Company Description:

• INFUSE is powered by a demand engine that uses data to ensure precision targeting across in-market buyer and account profiles.
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's expertise in B2B marketing and demand generation makes it an attractive employer for marketing professionals looking to grow their careers in this field.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience seeking to advance their careers in regional marketing.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.

Work Arrangement: This role is remote and based in the UK. It requires a high level of independence and self-motivation, as well as strong communication and collaboration skills to work effectively with remote teams.

Growth Opportunities:

• Advancement to a Senior Regional Marketing Specialist or Marketing Manager role within INFUSE.
• Expansion of responsibilities to include additional regions or markets.
• Opportunities to work on high-profile campaigns and projects with major clients.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within INFUSE and gain experience working with major clients.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK. This role is remote and can be performed from anywhere in the UK.

Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB

Geographic Context:

• The UK is home to a vibrant and dynamic marketing industry, with numerous opportunities for professional growth and development.
• The remote nature of this role allows for a high degree of flexibility and work-life balance.
• The UK offers a diverse and multicultural work environment, with numerous opportunities for collaboration and learning.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote nature of this role may require additional self-motivation and time management skills to ensure productivity and success.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the INFUSE recruitment team.
• Phone or video interview with the hiring manager to discuss the candidate's qualifications and fit for the role.
• Skills assessment or case study to evaluate the candidate's problem-solving and strategic thinking abilities.
• Final interview with the regional marketing manager and/or other key stakeholders.
• Job offer and onboarding for successful candidates.

Key Assessment Areas:

• Marketing expertise and demand generation experience.
• Communication and presentation skills.
• Problem-solving and analytical skills.
• Adaptability and cultural fit with INFUSE's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your approach to market research, campaign development, and data analysis during the interview.
• Demonstrate your understanding of the B2B marketing landscape and INFUSE's unique value proposition.
• Showcase your ability to work independently and collaboratively in a remote work environment.

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Event Coordination, Trade Shows, Collaboration, Adaptability, Innovation, Problem Solving

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should have experience with marketing automation software and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients.
• Innovative: INFUSE encourages creativity and continuous improvement in all aspects of its work.
• Collaborative: INFUSE fosters a culture of teamwork and mutual support.

Work Style:

• INFUSE values self-motivated, independent workers who can manage their time effectively and work well in a remote environment.
• The company encourages a results-driven, data-focused approach to marketing.
• INFUSE prioritizes open communication and transparency in its work culture.

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a proactive approach to problem-solving and continuous improvement?
• Are you adaptable and innovative, with a willingness to learn and adjust strategies as needed?
• Do you have strong communication and collaboration skills, and are you comfortable working in a remote environment?

ASSUMPTION: Candidates who align with INFUSE's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• The remote nature of this role may present challenges in maintaining productivity and focus without direct supervision.
• The fast-paced, results-oriented environment may require candidates to manage their time effectively and prioritize tasks efficiently.
• The need to collaborate with sales and cross-functional teams may require strong communication and interpersonal skills to build and maintain effective working relationships.
• The requirement to conduct market research and analyze data may present challenges in identifying trends and opportunities in key European markets.

ASSUMPTION: Candidates who are self-motivated, organized, and effective communicators are more likely to succeed in this role despite these challenges.

📈 Similar Roles Comparison

• This role differs from other regional marketing roles in its focus on B2B demand generation and account-based marketing, as well as its requirement for strong data analysis skills.
• INFUSE's global presence and expertise in B2B marketing set it apart from other companies in the industry.
• This role offers significant growth potential for the right candidate, with opportunities to advance their career within INFUSE and gain experience working with major clients.

ASSUMPTION: Candidates should consider their career goals and aspirations when comparing this role to other regional marketing roles in the industry.

📝 Sample Projects

• Developing and executing a comprehensive market research project to identify trends and opportunities in a key European market.
• Creating and optimizing audience lists using database insights and segmentation techniques to target key personas effectively.
• Collaborating with sales and cross-functional teams to build and execute a focused ABM program for a major client.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs and priorities of INFUSE and its clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects that the Regional Marketing Specialist will be working on?
• How does INFUSE support the professional development and growth of its Regional Marketing Specialists?
• What are the key priorities and goals for this role in the first 30, 60, and 90 days?
• How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the work-life balance like for Regional Marketing Specialists at INFUSE, and how does the company support remote work?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation, campaign management, and market research.
• Prepare for the interview by researching INFUSE's company values, work style, and unique value proposition.
• Be ready to discuss your approach to market research, campaign development, and data analysis, as well as your ability to work independently and collaboratively in a remote work environment.
• Follow up with INFUSE after the interview to express your interest in the role and reiterate your qualifications and fit for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.