📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE EMEA
🔹 Location: Remote (Europe)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Conducting market research to identify trends and opportunities in key European markets
- Developing and executing omnichannel campaigns to engage target audiences
- Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
- Building and executing a focused Account-Based Marketing (ABM) program
ASSUMPTION: This role requires a high level of independence and initiative, as the successful candidate will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Conducting thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Building out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envisioning and executing omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborating with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Fostering strong relationships with sales teams, integrating their feedback, and ensuring campaigns align with sales processes
✅ Creating and optimizing audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinating direct mail campaigns for local holidays and maintaining the regional event calendar
✅ Attending, supporting, and measuring the success of trade shows, conferences, and smaller events
ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
- Curiosity to learn about new markets and problem-solving persistence to tackle challenges and refine strategies
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Fluency in multiple European languages
- Experience working remotely in a global team
ASSUMPTION: Fluency in English is required for this role, as it is the primary language used within the company.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on industry standards for a contract role with 2-5 years of experience in Europe)
Benefits:
- Flexible working hours
- Opportunity to work remotely with a global team
- Competitive compensation package for a contract role
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for a contract role with the given experience level in Europe. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees globally, with a significant presence in Europe. This size allows for ample opportunities for collaboration and growth within the company.
Founded: INFUSE was founded in 2012 and has since grown to become a trusted partner for industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
Company Description:
- INFUSE is committed to complying with applicable data privacy and security laws and regulations.
- The company offers a global demand engine powered by data, ensuring precision targeting across in-market buyer and account profiles to drive qualified interest.
- INFUSE demand generation tools and professionals are available in over 75 countries across all time zones.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's commitment to data privacy and security ensures that candidates' personal information will be protected throughout the application process.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager for EMEA.
Work Arrangement: This is a remote, contract position based in Europe. Candidates should be comfortable working independently and managing their time effectively in a remote setting.
Growth Opportunities:
- As INFUSE continues to grow, there may be opportunities for the successful candidate to take on more responsibilities or move into a full-time position.
- The company encourages professional development and offers opportunities for employees to learn and grow within their roles.
ASSUMPTION: The growth opportunities available will depend on the company's future expansion and the candidate's performance in the role.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in Europe.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- Europe is a diverse and dynamic region with a strong focus on B2B marketing.
- The successful candidate will have the opportunity to work with clients and stakeholders across various European markets.
- Working remotely allows for a flexible work-life balance and the opportunity to explore different European cities and cultures.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones
ASSUMPTION: The work schedule may vary depending on the candidate's location and the needs of the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Manager for EMEA to discuss the role and candidate's fit
- Skills assessment or case study to evaluate the candidate's marketing and project management skills
- Final interview with the regional director or another senior team member
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical skills
- Understanding of B2B marketing best practices and demand generation strategies
- Ability to work independently and manage multiple projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with market research, campaign development, and account-based marketing
- Demonstrate your understanding of the European B2B marketing landscape and how you can contribute to INFUSE's success in the region
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Development, Account-Based Marketing, Market Research, CRM Tools, Marketing Automation, Europe
ASSUMPTION: INFUSE uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's location and the needs of the team.
👔 Cultural Fit Considerations
Company Values:
- Excellence: INFUSE strives for excellence in all aspects of its work, from demand generation to client relationships
- Integrity: The company values honesty, transparency, and ethical behavior in all its interactions
- Collaboration: INFUSE fosters a collaborative work environment, encouraging team members to work together to achieve common goals
Work Style:
- INFUSE values proactive, independent team members who can take the initiative and manage multiple projects simultaneously
- The company encourages a data-driven approach to marketing and decision-making
- INFUSE promotes a flexible, remote-friendly work environment that allows employees to balance their personal and professional lives
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a proactive approach to problem-solving and a curiosity to learn about new markets?
ASSUMPTION: INFUSE values candidates who are a strong cultural fit for the company and can contribute to its mission and values.
⚠️ Potential Challenges
- The successful candidate may face language barriers when working with clients and stakeholders in different European markets
- Working remotely can present challenges in terms of communication and collaboration with team members in different time zones
- The role may require occasional travel to attend events and meet with stakeholders, which can disrupt the candidate's work-life balance
- The candidate may need to adapt to INFUSE's unique company culture and work environment
ASSUMPTION: The potential challenges listed above can be mitigated by the candidate's strong communication skills, cultural sensitivity, and ability to adapt to new environments.
📈 Similar Roles Comparison
- This role is similar to other regional marketing specialist positions, but with a focus on the European market and a remote work arrangement
- The successful candidate will have the opportunity to work with a global team and gain experience in international B2B marketing
- This role may offer more independence and flexibility than traditional in-office marketing positions, but may also require more self-motivation and time management skills
ASSUMPTION: The specific similarities and differences between this role and similar roles will depend on the candidate's unique experience and the specific needs of the company.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals
- Creating and optimizing audience lists using database insights and effective segmentation techniques
- Attending and supporting trade shows, conferences, and smaller events to measure their success and identify opportunities for improvement
ASSUMPTION: The specific projects the candidate will work on will depend on the company's current priorities and the candidate's unique skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role and how my time will be managed?
- How does INFUSE support the professional development of its employees, and what opportunities are there for growth within the company?
- Can you provide examples of successful regional marketing campaigns that INFUSE has executed in the past, and what made them successful?
- How does INFUSE ensure effective communication and collaboration among its remote teams?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful questions during the interview process can help the candidate better understand the role and assess their fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching INFUSE's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
