📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Europe (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in demand generation and marketing best practices
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and problem-solving persistence to tackle challenges
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table
Preferred Skills:
- Experience with ABM strategies and tools
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in B2B marketing, particularly in demand generation and ABM, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience level and market rates for remote contract roles in Europe)
Benefits:
- Flexible working hours and remote work arrangement
- Opportunities for professional growth and development
- Collaborative and international team environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on market rates for remote contract roles in Europe, with consideration for the experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's focus on data-driven demand generation and global reach make it an attractive employer for marketing professionals seeking international experience.
📊 Role Analysis
Career Level: Mid-level marketing professional with 3-5 years of experience in B2B marketing
Reporting Structure: This role reports directly to the regional marketing manager and collaborates with sales and cross-functional teams
Work Arrangement: Remote work with a focus on European markets, requiring flexibility and adaptability to different time zones and cultures
Growth Opportunities:
- Expanding responsibilities and leadership opportunities as the company grows
- Developing expertise in global marketing and ABM strategies
- Potential for full-time employment or contract renewal
ASSUMPTION: This role offers opportunities for professional growth and development within a global marketing organization.
🌍 Location & Work Environment
Office Type: Remote work with a focus on European markets
Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be based anywhere in Europe
Geographic Context:
- Europe offers a diverse range of markets with unique cultural and linguistic characteristics
- Remote work allows for flexibility and the ability to work from various locations within Europe
- The role requires adaptability to different time zones and cultures, as well as the ability to travel for events and meetings as needed
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and the ability to set one's own schedule within reason
ASSUMPTION: The remote work arrangement and focus on European markets require strong communication, organization, and adaptability skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening and phone/ video interview
- Video interview with the hiring manager and/or interview team
- Test or short project to assess skills and fit
- Final interview and offer discussion
Key Assessment Areas:
- Marketing expertise and experience in B2B demand generation
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Highlight relevant experience in B2B marketing, demand generation, and ABM strategies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and adaptability skills
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, ABM, Campaign Execution, Market Research, CRM Tools, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on behavioral and situational interviews.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Event management platforms (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: Proficiency in marketing automation and CRM tools is essential for success in this role, as well as familiarity with project management and event management platforms.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Proactive and independent, with the ability to manage multiple projects simultaneously
- Adaptable and flexible, with a focus on global marketing strategies
- Strong communication and organizational skills, with the ability to work remotely and collaborate with diverse teams
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own schedule?
- Do you have experience working with diverse teams and adapting to different cultures?
ASSUMPTION: INFUSE values data-driven decision making, collaboration, and continuous learning, and seeks candidates who align with these values and can thrive in a remote, global work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to different time zones, cultures, and languages within European markets
- Balancing strategic planning with creative execution and analytical evaluation
- Travel requirements for events and meetings, as needed
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong organizational, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on regional strategies and omnichannel campaign execution
- INFUSE's global reach and data-driven approach set it apart from other marketing agencies and in-house marketing teams
- This role offers opportunities for professional growth and development within a global marketing organization
ASSUMPTION: This role is unique in its focus on regional marketing strategies and global campaign execution, providing opportunities for professional growth and development within a data-driven marketing organization.
📝 Sample Projects
- Developing and executing a regional marketing plan for a specific European market, including quarterly goals and tactical campaigns
- Creating and optimizing audience lists for targeted marketing campaigns, using database insights and segmentation techniques
- Collaborating with sales and cross-functional teams to build and execute an ABM program, tailoring outreach to prospective clients effectively
ASSUMPTION: These sample projects illustrate the strategic planning, creative execution, and analytical evaluation required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects for this role, and how they align with INFUSE's global strategy?
- How does INFUSE support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns in this role?
- How does INFUSE approach cultural diversity and inclusion within its global marketing teams?
- What are the primary challenges and opportunities facing the marketing team in the coming year, and how does this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to assess the strategic fit, cultural alignment, and growth opportunities for this role within INFUSE's global marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, demand generation, and ABM strategies
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and adaptability skills
- Follow up with INFUSE after submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your approach to regional marketing strategies, campaign execution, and global market trends
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
