Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
ASSUMPTION: This role requires a high level of independence and self-motivation, as the successful candidate will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- ✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency.
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program.
- ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to ensure campaigns meet strategic goals.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
- Adaptability and innovation, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth
Preferred Skills:
- Experience with ABM strategies and tools
- Familiarity with European markets and cultural nuances
- Fluency in additional European languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this remote role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience level and European market rates)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunity to work with an international team and global brands
- Potential for career growth and development within the company
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: INFUSE offers competitive compensation and benefits packages for their remote employees, with a focus on work-life balance and employee satisfaction.
📌 Applicant Insights
🔍 Company Context
- Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
- Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
- Founded: INFUSE was founded in 2000, with over two decades of experience in the marketing industry.
- Company Description: INFUSE is a global leader in B2B demand and revenue marketing, powered by data-driven insights and AI technology. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
- Company Specialties: INFUSE specializes in B2B demand generation, lead generation, content syndication, account-based demand generation, predictive demand generation, lead validation, performance marketing, and intent-driven marketing.
📊 Role Analysis
- Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing.
- Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
- Work Arrangement: This role is remote, with a focus on European markets. The successful candidate will have the opportunity to work with an international team and global brands.
- Growth Opportunities: INFUSE offers opportunities for career growth and development within the company, with potential paths into management or specialized marketing roles.
🌍 Location & Work Environment
- Office Type: Remote work environment, with no physical office required for this role.
- Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere in Europe.
- Geographic Context: Europe offers a diverse range of markets, cultures, and consumer behaviors, providing unique challenges and opportunities for the successful candidate.
- Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely. The successful candidate will be expected to work European business hours and be available for occasional meetings with the US-based team.
💼 Interview & Application Insights
- Typical Process: INFUSE's hiring process involves a detailed review of applications, followed by a video interview, a test or short project, and a live meeting or Zoom interview with the INFUSE team.
- Key Assessment Areas: Communication skills, presentation skills, organizational skills, analytical thinking, adaptability, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the European market and your ability to work remotely with an international team.
- Be prepared to discuss your experience with marketing automation software, CRM tools, and ABM strategies.
- Company Values: INFUSE values innovation, collaboration, data-driven decision-making, and a commitment to delivering excellence.
- Work Style: INFUSE fosters a fast-paced, results-oriented environment that encourages proactivity, adaptability, and a problem-solving mindset.
- Self-Assessment Questions:
- How do you align with INFUSE's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working remotely with an international team, and what strategies do you use to maintain productivity and communication in a virtual environment?
- How do you approach problem-solving and adaptability in a fast-paced, ever-changing work environment?
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining productivity, communication, and work-life balance.
- Navigating European markets may require cultural sensitivity and an understanding of local consumer behaviors.
- Collaborating with an international team may involve coordinating across different time zones and overcoming language barriers.
📈 Similar Roles Comparison
- This role is similar to other Regional Marketing Specialist positions, but it offers the unique opportunity to work with an international team and global brands in a remote capacity.
- European markets may present unique challenges and opportunities compared to other regions, requiring a strong understanding of local consumer behaviors and cultural nuances.
- Career paths may vary depending on the company and industry, but INFUSE offers opportunities for growth and development within the organization.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage a specific European market and generate demand for a global brand.
- Conducting market research to identify trends, opportunities, and competitive positioning in a key European market.
- Collaborating with sales and cross-functional teams to build and execute a focused ABM program for a strategic account.
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a regional marketing initiative.
❓ Key Questions to Ask During Interview
- How does INFUSE support remote employees in maintaining productivity and communication in a virtual environment?
- What opportunities are available for career growth and development within the company?
- How does INFUSE approach cultural sensitivity and language barriers when working with international teams and global brands?
- What resources and tools are provided to help me succeed in this role, and how does INFUSE support the professional development of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.greenhouse.io/infuse/jobs/4585535005).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your video interview by practicing your communication and presentation skills, and familiarizing yourself with INFUSE's company values and mission.
- Follow up with INFUSE after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
