📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence, proactivity, and adaptability to thrive in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI estimated based on industry standards for a mid-level marketing role in Europe)
Benefits:
- Opportunity to work remotely with a global team.
- Exposure to a wide range of marketing projects and industries.
- Potential for career growth within the company.
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company.
- The company's demand engine is powered by data, ensuring precision targeting across in-market buyer and account profiles to drive qualified interest.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with industry-leading brands provide applicants with opportunities to work on high-impact projects and gain exposure to diverse industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: Remote (Europe) with flexible hours and the ability to work from home.
Growth Opportunities:
- Potential for career advancement within the company as INFUSE continues to grow and expand its global presence.
- Opportunities to work on diverse marketing projects and gain exposure to various industries.
- Chance to develop skills in account-based marketing, data analysis, and campaign management.
ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, industries, and collaboration with international teams.
🌍 Location & Work Environment
Office Type: Remote (home office)
Office Location(s): Remote (Europe)
Geographic Context:
- Working remotely allows for a flexible work-life balance and the ability to work from various locations within Europe.
- Europe offers a diverse range of cultures, time zones, and markets, providing unique opportunities for regional marketing campaigns.
- INFUSE's global presence enables collaboration with international teams and exposure to various industries.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.
ASSUMPTION: Working remotely in Europe offers applicants the opportunity to maintain a healthy work-life balance while collaborating with international teams and gaining exposure to diverse markets.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the INFUSE recruitment team.
- Video interview with the hiring manager to assess communication skills and cultural fit.
- Project or test to evaluate problem-solving skills and campaign management abilities.
- Final interview with the regional marketing manager and potential team members.
Key Assessment Areas:
- Communication and presentation skills.
- Campaign management and project planning abilities.
- Data analysis and problem-solving skills.
- Cultural fit and adaptability to INFUSE's work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of regional marketing, account-based marketing, and data-driven decision-making in your application materials.
- Prepare for the video interview by practicing your communication skills and researching INFUSE's company culture and values.
- For the project or test, focus on developing a well-structured, data-driven marketing campaign that aligns with INFUSE's goals and target audience.
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Data Analysis, Market Research, Marketing Automation, CRM, European Markets, Remote Work
ASSUMPTION: INFUSE's hiring process is designed to assess communication skills, cultural fit, and campaign management abilities, with a focus on data-driven decision-making and adaptability to the company's work environment.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack, Google Workspace)
ASSUMPTION: INFUSE's use of marketing automation, CRM, and data analysis tools enables applicants to leverage their existing skills and gain experience with industry-standard software.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Adaptability and continuous learning
- Customer focus and results orientation
- Integrity and accountability
Work Style:
- Fast-paced and results-oriented
- Data-driven and analytical
- Collaborative and team-focused
- Adaptable and innovative
- Proactive and independent
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have a proactive, independent mindset and the ability to take the initiative?
- Are you adaptable and able to adjust strategies as needed?
- Do you have strong communication, presentation, and organizational skills?
ASSUMPTION: INFUSE's company culture values data-driven decision-making, collaboration, adaptability, and a results-oriented work style, making it an ideal fit for applicants with strong communication skills, a proactive mindset, and the ability to thrive in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously while maintaining focus on high-priority objectives.
- Adapting to different time zones and working with international teams.
- Balancing the need for data-driven decision-making with the need for quick, agile campaign execution.
- Staying up-to-date with market trends and competitive positioning in various European markets.
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective time management, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on regional marketing and account-based marketing strategies.
- INFUSE's global presence and work with industry-leading brands provide unique opportunities for exposure to diverse industries and high-impact projects.
- Career progression in this role may involve moving into a regional marketing management position or specializing in account-based marketing.
ASSUMPTION: This role offers unique opportunities for applicants interested in regional marketing, account-based marketing, and working with global brands.
📝 Sample Projects
- Developing a comprehensive regional marketing plan for a specific European market, including quarterly goals and tactical campaign strategies.
- Creating a targeted account-based marketing campaign for a key industry vertical, tailored to the unique needs and preferences of the target audience.
- Analyzing market research data to identify trends, opportunities, and competitive positioning, and using this information to inform campaign strategy and messaging.
ASSUMPTION: These sample projects demonstrate the data-driven, strategic, and creative nature of the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle at INFUSE, and how this role fits into that process?
- How does INFUSE support the growth and development of its employees, particularly in the marketing department?
- Can you provide an example of a successful regional marketing campaign executed by INFUSE, and what made it successful?
- How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the typical work-life balance like for a Regional Marketing Specialist at INFUSE, and how is this role structured to support a healthy work-life balance?
ASSUMPTION: These interview questions are designed to assess the company's marketing strategies, employee development opportunities, campaign success metrics, and work-life balance for the Regional Marketing Specialist role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/infuse/jobs/4585527005
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of regional marketing, account-based marketing, and data-driven decision-making.
- Prepare for the video interview by practicing your communication skills and researching INFUSE's company culture and values.
- For the project or test, develop a well-structured, data-driven marketing campaign that aligns with INFUSE's goals and target audience.
- Follow up with the INFUSE recruitment team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
