I

Regional Marketing Specialist (Remote, Contract)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote, Contract)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Remote (Europe)

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Europe)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing omnichannel campaigns to engage target audiences and generate demand
  • Conducting market research to identify trends, opportunities, and competitive positioning
  • Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
  • Building strong relationships with sales teams to ensure campaigns meet strategic goals

ASSUMPTION: This role requires a high level of independence and initiative, as the ideal candidate will be proactive and adaptable in managing multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role may require occasional travel to attend events and meetings, despite being primarily remote.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry

Required Skills:

  • Proven experience in B2B marketing, with a strong understanding of demand generation and marketing best practices
  • Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions
  • Strong communication, presentation, and organizational skills
  • Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
  • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
  • Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth

Preferred Skills:

  • Fluency in multiple European languages
  • Experience working in a remote, international team

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI estimated based on industry standards for a contract role in Europe)

Benefits:

  • Opportunity to work remotely with an international team
  • Exposure to global marketing campaigns and strategies
  • Competitive compensation for a contract role

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: As this is a contract role, benefits may be limited compared to full-time, permanent positions. The salary range provided is an estimate based on industry standards and may vary depending on experience and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK. The company's history and growth are not explicitly stated, but they have established themselves as a global leader in B2B marketing services.

Company Description:

  • INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
  • The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
  • INFUSE demand generation tools and professionals are available in over 75 countries across all time zones, optimizing lead-to-revenue performance goals for clients

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive client list indicate a strong and established company with a proven track record in B2B marketing services.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing, seeking to advance their career in a global, remote environment.

Reporting Structure: The Regional Marketing Specialist will report directly to the regional marketing manager and collaborate closely with sales and cross-functional teams.

Work Arrangement: This is a remote, contract role with flexible working hours, allowing for a good work-life balance while working with an international team.

Growth Opportunities:

  • Expanding skills and knowledge in global marketing strategies and trends
  • Gaining experience working with an international team and diverse client base
  • Potential for full-time employment or contract renewal, depending on performance and company needs

ASSUMPTION: As this is a contract role, long-term career growth within the company may be limited, but it offers an excellent opportunity to gain international experience and expand skills in B2B marketing.

🌍 Location & Work Environment

Office Type: Remote (no physical office required)

Office Location(s): Remote (Europe)

Geographic Context:

  • This role requires a strong understanding of European markets and trends
  • Candidates should be comfortable working in a remote, international team with colleagues across different time zones
  • The role may require occasional travel to attend events and meetings

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere within Europe, but it also requires strong self-motivation and time management skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Application review and initial screening
  • Video interview with the hiring manager
  • Test or short project to assess skills and fit
  • Final interview with the interview team

Key Assessment Areas:

  • Marketing expertise and demand generation skills
  • Communication and presentation skills
  • Problem-solving and adaptability
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant B2B marketing experience and demand generation success stories
  • Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
  • Prepare for behavioral and situational interview questions focusing on problem-solving, adaptability, and teamwork

ATS Keywords: B2B Marketing, Demand Generation, Marketing Automation, CRM, Campaign Management, Account-Based Marketing, Market Research, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Adaptability, Innovation, Problem Solving, Curiosity

ASSUMPTION: INFUSE uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, Pardot, HubSpot)
  • CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific marketing automation and CRM tools used by INFUSE are not mentioned in the job description, but candidates should be prepared to work with industry-standard tools and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Proactive and independent
  • Adaptable and innovative
  • Strong communication and presentation skills

Self-Assessment Questions:

  • Do you thrive in a fast-paced, results-oriented environment?
  • Are you comfortable working remotely with an international team?
  • Can you manage multiple projects simultaneously while maintaining focus on high-priority objectives?

ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and strong communicators, with a proven track record in B2B marketing and demand generation.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and maintaining focus on high-priority objectives
  • Adapting to market trends and adjusting strategies as needed
  • Occasional travel requirements for events and meetings
  • Working in a remote, international team with colleagues across different time zones

ASSUMPTION: These challenges can be overcome by strong self-motivation, time management skills, and effective communication with team members and stakeholders.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other regional marketing positions in its focus on B2B demand generation and account-based marketing strategies
  • INFUSE's global presence and extensive client list set it apart from other marketing services companies
  • Career growth opportunities may be limited in this contract role, but it offers excellent experience and skill development in global B2B marketing

ASSUMPTION: Candidates should compare this role to other regional marketing positions and consider their long-term career goals when applying.

πŸ“ Sample Projects

  • Developing and executing a regional marketing plan for a specific European market
  • Conducting market research to identify trends and opportunities in a target industry
  • Creating and optimizing audience lists for a specific campaign or product launch

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing campaigns and projects for this role?
  • How does this role collaborate with sales and cross-functional teams to ensure campaign alignment with business objectives?
  • What are the most challenging aspects of working in a remote, international team, and how does INFUSE support its employees in overcoming these challenges?
  • What opportunities are there for professional development and growth within this role and the company?
  • How does INFUSE measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to evaluate performance?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant B2B marketing experience and demand generation success stories
  • Prepare for behavioral and situational interview questions focusing on problem-solving, adaptability, and teamwork
  • If selected, complete a video interview and test or short project to assess your skills and fit for the role
  • Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.