I

Regional Marketing Specialist (Remote, Contract)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote, Contract)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Remote (Europe)

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-14

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Europe)

πŸš€ Job Overview

Key aspects of this role include:

  • Conducting market research to identify trends and opportunities in key European markets
  • Developing and executing omnichannel campaigns to engage target audiences and generate demand
  • Collaborating with sales and cross-functional teams to align marketing efforts with business objectives
  • Building strong relationships with sales teams to ensure campaigns meet strategic goals

ASSUMPTION: This role requires a high level of autonomy and initiative, as the Regional Marketing Specialist will be expected to manage multiple projects simultaneously and make analytical decisions.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices

Required Skills:

  • Proficient in marketing automation software and CRM tools
  • Strong communication, presentation, and organizational skills
  • Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
  • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
  • Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth

Preferred Skills:

  • Fluency in multiple European languages
  • Experience working remotely in a global team

ASSUMPTION: Fluency in English is required for this role, as it is the primary language used within the company.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (gross), based on industry standards for a contract role in Europe with 2-5 years of experience in B2B marketing

Benefits:

  • Flexible working hours and remote work arrangement
  • Opportunities for professional development and growth
  • Collaborative and international team environment

Working Hours: Full-time (40 hours per week), with flexibility to work remotely and manage your own schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK

Company Description:

  • INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
  • The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
  • INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and mid-sized company structure provide opportunities for professional growth and exposure to diverse markets.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams

Work Arrangement: Remote work with flexibility to manage your own schedule and work from anywhere in Europe

Growth Opportunities:

  • Progression to a senior marketing role within the company
  • Expansion into other regions or markets
  • Development of specialized skills in areas such as ABM, content marketing, or event management

ASSUMPTION: The regional focus of this role provides opportunities for career growth and advancement within the company's global structure.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role can be performed remotely from anywhere in Europe

Geographic Context:

  • Europe is a diverse market with unique cultural and linguistic nuances that the Regional Marketing Specialist will need to understand and adapt to
  • The role requires a strong understanding of European markets and the ability to conduct market research and develop targeted campaigns
  • Occasional travel may be required to attend events and meet with stakeholders

Work Schedule: Full-time (40 hours per week), with flexibility to work remotely and manage your own schedule

ASSUMPTION: The remote work arrangement and flexible schedule provide a high degree of autonomy and work-life balance for the successful candidate.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening by the HR team
  • Video interview with the hiring manager
  • Project or test to assess skills and fit
  • Final interview with the regional marketing manager

Key Assessment Areas:

  • Market research and analysis skills
  • Campaign development and execution
  • Communication and presentation skills
  • Problem-solving and adaptability
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience in B2B marketing and demand generation
  • Demonstrate a strong understanding of European markets and cultural nuances
  • Showcase your ability to manage multiple projects and make analytical decisions
  • Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Market Research, Campaign Management, Account-Based Marketing, CRM, Marketing Automation, Europe

ASSUMPTION: INFUSE's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, Pardot, HubSpot)
  • CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Event management tools (e.g., Eventbrite, Cvent, Bizzabo)

ASSUMPTION: The successful candidate will be proficient in using marketing automation and CRM tools, as well as other relevant software and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Collaboration
  • Innovation
  • Integrity
  • Accountability

Work Style:

  • Proactive and independent
  • Adaptable and innovative
  • Strong communication and presentation skills
  • Ability to manage multiple projects simultaneously

Self-Assessment Questions:

  • Do you have a strong understanding of European markets and cultural nuances?
  • Are you comfortable working remotely and managing your own schedule?
  • Do you possess strong communication and presentation skills, as well as the ability to make analytical decisions?

ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and innovative, with strong communication skills and the ability to manage multiple projects simultaneously.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Adapting to unique cultural and linguistic nuances in European markets
  • Occasional travel requirements
  • Working remotely and managing your own schedule

ASSUMPTION: The successful candidate will be able to manage multiple projects, adapt to diverse markets, and thrive in a remote work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other regional marketing roles, this position focuses on B2B demand generation and has a strong emphasis on market research and analysis
  • INFUSE's global presence and mid-sized company structure provide opportunities for professional growth and exposure to diverse markets
  • Career progression may include advancement to senior marketing roles or expansion into other regions or markets

ASSUMPTION: This role offers unique opportunities for professional growth and development within the company's global structure.

πŸ“ Sample Projects

  • Developing and executing a targeted campaign to engage a specific European market
  • Conducting market research to identify trends and opportunities in a key European market
  • Creating a comprehensive project proposal for a regional annual marketing plan

ASSUMPTION: The successful candidate will be able to develop and execute targeted campaigns, conduct market research, and create detailed project proposals.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other teams within the company?
  • What opportunities are there for professional growth and development within the company?
  • How does INFUSE support work-life balance for remote employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in relation to the job description
  • Prepare a portfolio or examples of your work, if applicable
  • Follow up with the INFUSE HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.