📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires a proactive approach and adaptability to stay ahead of market trends and adjust strategies as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI estimated based on experience level and location)
Benefits:
- Flexible working hours
- Opportunities for professional growth and development
- Competitive compensation package
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Specialist role with 3-5 years of experience in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, content marketing, account-based demand generation, predictive demand generation, lead validation, performance marketing, lead nurturing, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: INFUSE was founded in [Year], with its headquarters in Boca Raton, FL, and a European office in London, UK.
Company Description:
- INFUSE is a global B2B demand and revenue marketing performance company.
- The company's demand engine is powered by data, including first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights.
- INFUSE offers precision targeting across in-market buyer and account profiles to drive qualified interest, omnichannel outreach, and exclusive marketing programs to engage prospective buying groups throughout their journey.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and expertise in B2B demand generation make it an attractive employer for marketing professionals seeking international experience.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Head of Marketing or a similar role and collaborate closely with sales and cross-functional teams.
Work Arrangement: This is a remote, contract position based in Europe, with flexible working hours and the ability to work from home.
Growth Opportunities:
- Expanding responsibilities and taking on more complex projects as experience and skills develop.
- Transitioning to a full-time, permanent position with INFUSE.
- Exploring opportunities in other regions or departments within the company.
ASSUMPTION: This role offers opportunities for professional growth and development within INFUSE's global organization.
🌍 Location & Work Environment
Office Type: Remote (home-based)
Office Location(s): Europe (remote work)
Geographic Context:
- Europe offers a diverse range of markets, cultures, and languages, providing ample opportunities for regional marketing specialists to gain international experience.
- The remote work environment allows for a flexible work-life balance and the ability to work from various locations within Europe.
- INFUSE's global presence enables collaboration with teams and clients across multiple time zones.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment and flexible hours provide a good work-life balance for candidates seeking a flexible, international role.
💼 Interview & Application Insights
Typical Process:
- Initial resume and cover letter review
- Video interview with the hiring manager
- Test or short project to assess skills and fit
- Final interview with the interview team
- Offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of B2B demand generation and marketing best practices in your application materials.
- Prepare for behavioral interview questions that assess your problem-solving, adaptability, and communication skills.
ATS Keywords: B2B marketing, demand generation, campaign management, market research, account-based marketing, data analysis, communication, presentation, organizational skills, project management, segmentation techniques, event coordination, trade show support, adaptability, innovation, problem-solving, curiosity
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on behavioral interviews and practical assessments.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in marketing automation software and CRM tools, with experience in project management and data analysis tools being an asset.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Independent and proactive
- Adaptable and flexible
- Strong communication and collaboration skills
- Data-driven and analytical
- Results-oriented and focused on high-priority objectives
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication and presentation skills, and can you adapt your communication style to different audiences and cultures?
- Are you curious about new markets and eager to learn about different cultures and languages?
- Can you manage multiple projects simultaneously and maintain focus on high-priority objectives?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-oriented, with strong communication and collaboration skills, and a curiosity for learning about new markets.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and maintaining focus on high-priority objectives.
- Adapting to different markets, cultures, and languages within Europe.
- Working remotely and managing time effectively in a flexible work environment.
- Balancing the need for innovation with the requirement to align marketing efforts with business objectives.
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a proactive approach to time management and project prioritization.
📈 Similar Roles Comparison
- Compared to other regional marketing specialist roles, this position offers a higher level of independence and responsibility, with the opportunity to manage multiple projects simultaneously and drive marketing success in key European markets.
- INFUSE's global presence and expertise in B2B demand generation make this role an attractive opportunity for marketing professionals seeking international experience.
- Career progression in this role could lead to expanded responsibilities, a transition to a full-time, permanent position, or exploration of opportunities in other regions or departments within the company.
ASSUMPTION: This role offers unique opportunities for professional growth and development within INFUSE's global organization.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- Collaborating with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
ASSUMPTION: These sample projects are representative of the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does INFUSE support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and how would my performance be evaluated in this role?
- What are the key challenges and opportunities facing the marketing team at INFUSE, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals, and the requirements and opportunities presented by the Regional Marketing Specialist role at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B demand generation and marketing best practices.
- Prepare for behavioral interview questions that assess your problem-solving, adaptability, and communication skills.
- If selected for an interview, be prepared to discuss your approach to regional marketing, account-based marketing, and data-driven decision-making.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
