📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Europe (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a proactive, independent mindset, with the ability to manage multiple projects simultaneously while maintaining focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role may require occasional travel to attend events and meet with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working in a remote, international team.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on industry standards for a mid-level marketing role in Europe)
Benefits:
- Flexible working hours and remote work arrangement.
- Opportunity to work with a global, industry-leading brand.
- Potential for career growth and development within the company.
Working Hours: Full-time (40 hours per week), with flexibility to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Europe. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, content syndication, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized to large company. This size offers opportunities for career growth and collaboration with diverse teams while maintaining a structured work environment.
Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK. The company has been operating for over 20 years, with a strong presence in the B2B marketing industry.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: www.infuse.com
ASSUMPTION: INFUSE's global presence and work with industry-leading brands offer unique opportunities for professional growth and exposure to cutting-edge marketing strategies.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This role is fully remote, with the opportunity to work from anywhere in Europe. Occasional travel may be required to attend events and meet with stakeholders.
Growth Opportunities:
- Potential for career advancement within the company, as INFUSE offers opportunities for professional development and growth.
- The global nature of the company provides exposure to diverse markets and industries, allowing for the expansion of skills and knowledge.
- Working with a wide range of stakeholders, including sales teams and cross-functional teams, offers opportunities to build strong professional networks.
ASSUMPTION: The fully remote work arrangement and global nature of the company offer flexibility and the opportunity to work with a diverse range of teams and clients.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is fully remote and can be performed from anywhere in Europe.
Office Location(s): Boca Raton, FL, USA; London, UK
Geographic Context:
- Europe offers a diverse range of cultures, languages, and markets, providing unique opportunities for regional marketing strategies.
- The time zones in Europe allow for collaboration with teams and clients across various regions.
- The remote work arrangement enables flexibility in work-life balance and the ability to work from preferred locations within Europe.
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely and manage personal schedules.
ASSUMPTION: The fully remote work arrangement and flexibility in work hours allow for a better work-life balance and the ability to work from preferred locations within Europe.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Video interview with the hiring manager or interview team.
- Test or short project to assess skills and fit for the role.
- Live meeting or Zoom interview with the INFUSE team to discuss the offer.
Key Assessment Areas:
- Market research and analysis skills.
- Campaign development and execution abilities.
- Communication and presentation skills.
- Adaptability and problem-solving skills.
- Alignment with INFUSE's company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of regional marketing strategies and European markets in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
- Research INFUSE's company values and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Regional Marketing, Campaign Management, Market Research, Data Analysis, Account-Based Marketing, Segmentation Techniques, Event Coordination, Trade Shows, Curiosity, Problem Solving, Adaptability, Innovation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. The process involves multiple stages, including a video interview, test or project, and a live meeting with the INFUSE team.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific marketing automation and CRM tools used by INFUSE may vary, but proficiency in these types of software is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: INFUSE relies on data to drive decision-making and precision targeting.
- Innovative: The company encourages creativity and adaptability in its approach to marketing strategies.
- Collaborative: INFUSE fosters a culture of teamwork and cross-functional collaboration.
Work Style:
- Proactive and independent: Candidates should be self-motivated and able to manage multiple projects simultaneously.
- Adaptable: The role requires flexibility and the ability to adjust strategies as needed.
- Results-oriented: INFUSE focuses on driving marketing success and generating demand for its clients.
Self-Assessment Questions:
- Do you have a proven track record of driving marketing success in a regional or international role?
- Are you comfortable working remotely and managing your own schedule?
- Do you thrive in a fast-paced, results-oriented environment, and are you able to adapt to changing market trends and strategies?
ASSUMPTION: INFUSE's company values and work style require candidates to be data-driven, innovative, collaborative, proactive, adaptable, and results-oriented.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and maintaining focus on high-priority objectives.
- Adapting to changing market trends and adjusting strategies as needed.
- Working remotely and maintaining strong communication with international teams and stakeholders.
- Occasional travel to attend events and meet with stakeholders, which may disrupt work-life balance.
ASSUMPTION: The fully remote work arrangement and global nature of the company offer unique opportunities and challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- This role differs from other regional marketing roles in its focus on Account-Based Marketing (ABM) and the requirement to collaborate closely with sales teams.
- INFUSE's global presence and work with industry-leading brands offer unique opportunities for professional growth and exposure to cutting-edge marketing strategies.
- Career paths within INFUSE may include opportunities for advancement within the company, as well as the chance to work with diverse teams and clients across various industries.
ASSUMPTION: This role offers unique opportunities and challenges compared to other regional marketing roles, with a focus on ABM and collaboration with sales teams.
📝 Sample Projects
- Developing a comprehensive market research report on a specific European market, including trends, opportunities, and competitive positioning.
- Creating and executing an omnichannel campaign targeting a specific persona in a key European market, with clear quarterly goals and a detailed campaign brief.
- Building and executing an ABM program for a specific industry or vertical, tailoring outreach to prospective clients effectively and integrating feedback from sales teams.
ASSUMPTION: These sample projects are designed to assess candidates' skills in market research, campaign development and execution, and ABM strategies, as well as their ability to work with sales teams and stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Regional Marketing Specialist at INFUSE, and how it may vary depending on the specific market or campaign?
- How does INFUSE support the professional development and growth of its employees, particularly in regional marketing roles?
- Can you provide an example of a successful regional marketing campaign at INFUSE, and what made it stand out?
- How does INFUSE ensure that its marketing strategies remain innovative and adaptable to changing market trends?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured during this time?
ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, INFUSE's company culture, and their ability to contribute to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on regional marketing strategies and European markets.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
- Research INFUSE's company values and be prepared to discuss how your personal values align with theirs.
- Follow up with INFUSE one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
