📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Europe (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Conducting thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence and proactivity, as the successful candidate will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: The role may require occasional travel to attend events and meet with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a contract role with 3-5 years of experience in Europe)
Benefits:
- Opportunity to work remotely with a global team.
- Exposure to a wide range of marketing channels and tactics.
- Chance to work with industry-leading brands and clients.
Working Hours: Full-time (40 hours per week) with flexibility for occasional event attendance.
ASSUMPTION: As this is a contract role, benefits may be limited compared to full-time, permanent positions. However, the opportunity to work remotely and gain international experience may offset this.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized to large organization. This size offers opportunities for career growth and exposure to diverse projects but may also have more structured processes.
Founded: INFUSE was founded in 2002 and has since grown into a global leader in its industry.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive client list indicate a strong and stable organization with ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience seeking to advance their career in a global setting.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This is a remote, contract position based in Europe. Occasional travel may be required for events and meetings.
Growth Opportunities:
- Exposure to a wide range of marketing channels and tactics.
- Chance to work with industry-leading brands and clients.
- Potential to transition to a full-time, permanent position based on performance.
ASSUMPTION: As a contract role, this position may not offer the same long-term growth prospects as a full-time, permanent position. However, it provides an excellent opportunity to gain international experience and expand professional networks.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be based anywhere in Europe.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- Europe offers a diverse range of markets, cultures, and languages, providing ample opportunities for professional growth and learning.
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere with an internet connection.
- Occasional travel may be required for events and meetings, offering opportunities to build professional networks and gain international experience.
Work Schedule: Full-time (40 hours per week) with flexibility for occasional event attendance.
ASSUMPTION: The remote work arrangement may require self-motivation and strong time management skills to maintain productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager to assess cultural fit and discuss the role in more detail.
- Skills assessment or project to evaluate the candidate's practical abilities.
- Final interview with the marketing team to discuss the role further and answer any questions.
Key Assessment Areas:
- Marketing skills and experience.
- Data analysis and problem-solving abilities.
- Communication and presentation skills.
- Cultural fit and adaptability.
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with INFUSE's company culture.
- Prepare examples of your marketing campaigns and their results to discuss during the interview.
ATS Keywords: Marketing automation, CRM, data analysis, campaign management, account-based marketing, market research, omnichannel campaigns, event coordination, project management, proactivity, innovation, problem-solving, collaboration
ASSUMPTION: INFUSE's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's expertise and INFUSE's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Excellence: INFUSE strives to deliver exceptional results for its clients.
- Innovation: The company encourages creativity and continuous learning.
- Collaboration: INFUSE fosters a team-oriented environment to drive success.
Work Style:
- Proactive and independent, with a strong focus on delivering results.
- Adaptable and flexible, able to manage multiple projects simultaneously.
- Collaborative and team-oriented, with strong communication skills.
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with diverse teams and stakeholders?
ASSUMPTION: INFUSE values proactivity, innovation, and collaboration, seeking candidates who can thrive in a dynamic, global environment.
⚠️ Potential Challenges
- The remote work arrangement may require self-motivation and strong time management skills.
- Occasional travel may be required for events and meetings, which could disrupt personal schedules.
- The contract nature of the role may limit long-term growth prospects compared to full-time, permanent positions.
- The global nature of the role may require working with diverse teams and navigating cultural differences.
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and cultural sensitivity skills.
📈 Similar Roles Comparison
- This role differs from other regional marketing positions in its focus on account-based marketing and its global, remote nature.
- INFUSE's extensive client list and global presence offer unique opportunities for professional growth and exposure to diverse projects.
- Career progression may involve transitioning to a full-time, permanent position or taking on additional responsibilities within the marketing department.
ASSUMPTION: This role offers a unique blend of global experience, marketing expertise, and the opportunity to work with industry-leading brands.
📝 Sample Projects
- Developing and executing a targeted omnichannel campaign to generate leads for a specific product launch.
- Conducting market research to identify trends and opportunities in a new European market and creating a tailored marketing strategy to capitalize on them.
- Collaborating with the sales team to create and execute a focused ABM program for a key account, tailoring outreach to prospective clients effectively.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of independence required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does INFUSE support the professional development and growth of its marketing team members?
- What is the company culture like, and how does it support remote work arrangements?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for collaboration with other departments and teams within the organization?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of your marketing campaigns and their results to discuss during the interview.
- If selected, complete the video interview and skills assessment or project as instructed.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
