📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Europe (Remote)
🔹 Job Type: Contract, Remote
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence and initiative, as the Regional Marketing Specialist will be working remotely and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: The Regional Marketing Specialist will need to be adaptable and proactive, as they will be required to manage multiple projects simultaneously and adjust strategies as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (AI estimated based on industry standards for a contract role with 3-5 years of experience in B2B marketing in Europe)
Benefits:
- Flexible working hours and remote work arrangement.
- Opportunity to work with a global team and gain international marketing experience.
- Potential for career growth and development within the company.
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a contract role with the given experience level. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized to large company. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: INFUSE was founded in Boca Raton, FL, and has since expanded globally, with offices in the United States and Europe.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with industry-leading brands indicate that the company offers opportunities for professional growth and exposure to cutting-edge marketing strategies.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the INFUSE marketing team and collaborate with sales and cross-functional teams.
Work Arrangement: This is a fully remote, contract position, allowing for flexibility and work-life balance.
Growth Opportunities:
- Expanding skills and knowledge in B2B marketing, demand generation, and account-based marketing.
- Gaining international marketing experience by working with a global team and targeting European markets.
- Potential for career advancement within the company as INFUSE continues to grow and expand.
ASSUMPTION: As a contract position, this role may not offer the same long-term growth opportunities as a full-time, permanent position. However, it provides valuable experience and the chance to work with a global team.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is fully remote, allowing for flexibility in work location.
Office Location(s): INFUSE offices are located in Boca Raton, FL, and London, UK.
Geographic Context:
- Europe is a diverse and dynamic market with unique cultural and linguistic nuances that the Regional Marketing Specialist will need to understand and navigate.
- The remote work arrangement allows for a flexible work-life balance and the opportunity to work from various locations within Europe.
- INFUSE's global presence enables collaboration with international teams and exposure to different marketing strategies and best practices.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement may require self-motivation and strong time management skills, as the Regional Marketing Specialist will be working independently and managing multiple projects simultaneously.
💼 Interview & Application Insights
Typical Process:
- Initial application review by INFUSE's recruiting team.
- Video interview with the hiring manager or interview team.
- Short project or test to assess the candidate's skills and fit for the role.
- Final interview with the INFUSE team, where the candidate will have the opportunity to meet the team and discuss the offer.
Key Assessment Areas:
- Marketing skills and experience, with a focus on demand generation, campaign management, and account-based marketing.
- Communication and presentation skills, as well as the ability to work effectively with cross-functional teams.
- Problem-solving skills and adaptability, as the Regional Marketing Specialist will need to manage multiple projects simultaneously and adjust strategies as needed.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of the role and INFUSE's company culture by addressing the required qualifications and company values in your application materials.
- Prepare for the video interview by researching INFUSE's company history, mission, and values, as well as the specific requirements of the role.
ATS Keywords: Marketing automation, CRM, demand generation, campaign management, account-based marketing, market research, omnichannel campaigns, segmentation techniques, event coordination, trade shows, problem-solving, adaptability, innovation
ASSUMPTION: INFUSE's hiring process is designed to assess the candidate's skills, experience, and cultural fit, ensuring that they are the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific marketing automation and CRM tools used by INFUSE may vary, and the Regional Marketing Specialist should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: INFUSE is powered by a demand engine that ensures precision targeting and qualified interest.
- Innovative: INFUSE brings fresh ideas to the table to propose new ways to engage target audiences and drive demand for sales teams.
- Collaborative: INFUSE fosters strong relationships with sales teams and cross-functional stakeholders to ensure campaigns align with strategic goals.
Work Style:
- Proactive: The Regional Marketing Specialist will need to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Adaptable: INFUSE's global presence and work with industry-leading brands require the Regional Marketing Specialist to be adaptable and comfortable working in a dynamic, fast-paced environment.
- Independent: The remote work arrangement requires self-motivation and strong time management skills.
Self-Assessment Questions:
- Do you have a proven track record of success in B2B marketing, with a strong understanding of demand generation and marketing best practices?
- Are you comfortable working independently and managing multiple projects simultaneously in a remote work arrangement?
- Do you have the ability to adapt to new markets and adjust strategies as needed to drive demand for sales teams?
ASSUMPTION: INFUSE's company culture values data-driven decision-making, innovation, and collaboration, and the Regional Marketing Specialist should be comfortable working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- The remote work arrangement may require self-motivation and strong time management skills, as the Regional Marketing Specialist will be working independently and managing multiple projects simultaneously.
- The diverse and dynamic nature of the European market may present unique cultural and linguistic challenges that the Regional Marketing Specialist will need to navigate.
- The fast-paced, results-oriented environment may require the Regional Marketing Specialist to be adaptable and comfortable working in a dynamic, ever-changing landscape.
- The contract nature of the role may limit long-term growth opportunities within the company.
ASSUMPTION: The potential challenges associated with this role can be mitigated by strong self-motivation, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Regional Marketing Specialist position requires a high level of independence and initiative, as the specialist will be working remotely and managing multiple projects simultaneously.
- INFUSE's global presence and work with industry-leading brands offer unique opportunities for professional growth and exposure to cutting-edge marketing strategies.
- This role is well-suited for a mid-level marketing professional with 3-5 years of experience in B2B marketing, looking to expand their skills and knowledge in demand generation and account-based marketing.
ASSUMPTION: The Regional Marketing Specialist role at INFUSE offers unique opportunities for professional growth and exposure to cutting-edge marketing strategies, making it an attractive option for mid-level marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage target audiences and drive demand for sales teams in a specific European market.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets, and using this information to inform the development of a regional annual marketing plan.
- Collaborating with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
ASSUMPTION: The sample projects listed above are intended to provide an example of the types of tasks and responsibilities associated with the Regional Marketing Specialist role at INFUSE. The actual projects and responsibilities may vary depending on the specific needs of the company and the market.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of the Regional Marketing Specialist role, and how they align with the required qualifications and skills listed in the job description?
- How does INFUSE support the professional growth and development of its employees, particularly those in remote or contract positions?
- Can you provide an example of a successful marketing campaign that INFUSE has executed in the past, and how the Regional Marketing Specialist contributed to its success?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for the Regional Marketing Specialist to track and optimize?
- What is the company culture like at INFUSE, and how does the Regional Marketing Specialist role fit into the broader organizational structure and goals?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on demand generation, campaign management, and account-based marketing.
- Prepare for the video interview by researching INFUSE's company history, mission, and values, as well as the specific requirements of the role.
- If selected for the final interview, be prepared to discuss your approach to problem-solving, adaptability, and innovation, as well as your understanding of the role and INFUSE's company culture.
- Follow up with INFUSE's recruiting team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
