Regional Marketing Specialist (Remote, Contract)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote, Contract)

🔹 Company: INFUSE

🔹 Location: Remote (Europe)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Conducting market research to identify trends and opportunities in key European markets.
• Developing and executing omnichannel campaigns to engage target audiences and generate demand.
• Collaborating with sales and cross-functional teams to align marketing efforts with business objectives.
• Building strong relationships with sales teams and ensuring campaigns meet strategic goals.
• Adapting to market trends and bringing innovative ideas to enhance engagement and growth.

ASSUMPTION: This role requires a proactive, independent mindset and strong analytical skills to manage multiple projects simultaneously and make informed decisions.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and proposing new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage various projects and campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools.
• Strong communication, presentation, and organizational skills.
• Proactive, independent mindset with the ability to manage multiple projects simultaneously.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working remotely in a global team.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (This is an estimate based on market research and the role's requirements. The actual salary may vary depending on experience and performance.)

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities for professional growth and development.
• Competitive compensation package.

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range is estimated based on market research and the role's requirements. The actual salary may vary depending on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and intent-driven marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: INFUSE was founded in 2000 and has since grown into a global leader in its industry.

Company Description:

• INFUSE is powered by a demand engine that uses data, AI, and exclusive insights to target in-market buyer and account profiles.
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: www.infuse.com

ASSUMPTION: INFUSE's global presence and extensive experience in the industry make it an attractive employer for marketing professionals seeking international exposure and career growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.

Work Arrangement: Remote (Europe) with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• Progression to a senior marketing role within the company.
• Expanding responsibilities and managing a team in the future.
• Gaining experience in a global, fast-paced environment and developing transferable skills.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given INFUSE's global presence and extensive experience in the industry.

🌍 Location & Work Environment

Office Type: Remote (work from home or co-working spaces)

Office Location(s): Europe (candidates can work from any location within Europe)

Geographic Context:

• Europe offers a diverse cultural and professional environment, with opportunities to work with clients and teams across various countries.
• The region has a strong B2B marketing industry, providing ample opportunities for networking and professional development.
• Working remotely allows for a flexible work-life balance and the ability to work from various locations within Europe.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.

ASSUMPTION: Working remotely in Europe provides candidates with the opportunity to experience different cultures and work environments while maintaining a flexible work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Video interview with the hiring manager or interview team.
• Test or short project to assess skills and fit for the role.
• Final interview with the hiring manager and/or interview team.

Key Assessment Areas:

• Marketing skills and experience.
• Communication and presentation skills.
• Problem-solving and analytical skills.
• Adaptability and cultural fit.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission.
• Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview.

ATS Keywords: Regional Marketing, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with marketing automation software and CRM tools is essential for success in this role, as they are used daily to manage campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus
• Integrity and accountability

Work Style:

• Proactive and independent
• Adaptable and innovative
• Strong communication and organizational skills
• Analytical and problem-solving mindset

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working remotely and managing multiple projects simultaneously?
• Do you have a proactive approach to problem-solving and continuous learning?

ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and customer-focused, with strong communication and organizational skills.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously may be challenging for some candidates.
• Working remotely requires strong self-motivation and time management skills.
• Adapting to market trends and changes may require continuous learning and adjustment of strategies.
• Collaborating with global teams may present cultural and time zone challenges.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager but focuses more on campaign execution and less on strategic planning.
• Compared to other B2B marketing roles, this position requires a strong understanding of demand generation and account-based marketing strategies.
• Career progression may include moving into a senior marketing role or managing a team in the future.

ASSUMPTION: This role offers a unique blend of campaign management and strategic thinking, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a successful omnichannel campaign to generate demand for a specific product or service.
• Conducting market research to identify trends and opportunities in a new European market.
• Creating a comprehensive project proposal and campaign brief to guide the execution of a regional marketing initiative.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with sales and cross-functional teams to ensure campaigns align with business objectives?
• What opportunities are there for professional growth and development within the company?
• How does INFUSE support work-life balance for remote employees?
• What are the most challenging aspects of this role, and how can I prepare to overcome them?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role and the company, and shows a strong interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.