📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Europe (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a proactive, independent mindset with strong communication, presentation, and organizational skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, with proficiency in marketing automation software and CRM tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry.
Required Skills:
- Proven experience in B2B marketing, with a strong understanding of demand generation and marketing best practices.
- Proficiency in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: Candidates with experience in B2B marketing, proficiency in marketing automation software, and strong communication skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (pro-rated for contract position)
Benefits:
- Flexible work hours and remote work arrangement.
- Opportunities for professional growth and development.
- Competitive compensation package for contract positions.
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range is estimated based on industry standards for a contract position with 3-5 years of experience in B2B marketing in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, content marketing, account-based demand generation, predictive demand generation, lead validation, performance marketing, lead nurturing, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a well-established infrastructure and resources to support employee growth and development.
Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B demand and revenue marketing performance.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing.
Reporting Structure: The Regional Marketing Specialist will report directly to the Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This is a remote, contract position based in Europe, with flexible hours and the ability to work from home.
Growth Opportunities:
- Potential for career advancement within the marketing department or related fields.
- Opportunities to work on diverse projects and campaigns, expanding skillsets and knowledge.
- Chance to collaborate with global teams and gain international experience.
ASSUMPTION: This role offers opportunities for professional growth and development within a global company.
🌍 Location & Work Environment
Office Type: Remote (home office)
Office Location(s): Europe (remote)
Geographic Context:
- Europe offers a diverse range of cultures, languages, and markets, providing ample opportunities for regional marketing specialists to engage with various target audiences.
- The remote work arrangement allows for a flexible and balanced work-life schedule.
- The European time zones enable collaboration with INFUSE's global teams and clients.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement and flexible hours provide a supportive work environment for employees with personal commitments or those seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or interview team.
- Project or test to assess skills and fit for the role.
- Final interview with the marketing manager and/or other stakeholders.
Key Assessment Areas:
- Marketing skills and experience, with a focus on B2B marketing and demand generation.
- Communication and presentation skills, both written and verbal.
- Problem-solving and analytical thinking abilities.
- Adaptability and cultural fit within the INFUSE team.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of B2B marketing, demand generation, and marketing automation software.
- Showcase your ability to work independently and manage multiple projects simultaneously.
- Prepare examples of successful marketing campaigns or projects you've worked on in the past.
ATS Keywords: B2B marketing, demand generation, marketing automation, CRM, campaign management, market research, account-based marketing, omnichannel campaigns, data analysis, communication, presentation, organizational skills, project management, adaptability, innovation, problem-solving, curiosity, collaboration
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Independent and proactive
- Adaptable and flexible
- Results-oriented and focused on high-priority objectives
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you enjoy collaborating with global teams and adapting to different cultures and markets?
ASSUMPTION: INFUSE values employees who are proactive, adaptable, and results-oriented, with strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and maintaining focus on high-priority objectives.
- Adapting to different cultures, languages, and markets within Europe.
- Working remotely and maintaining productivity without direct supervision.
- Keeping up with the fast-paced nature of the B2B marketing industry and INFUSE's global operations.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive, independent mindset.
📈 Similar Roles Comparison
- Compared to other regional marketing specialist roles, this position offers a unique focus on B2B marketing, demand generation, and account-based marketing within a global company.
- INFUSE's extensive experience and global presence provide a stable and supportive work environment for employees.
- This role offers opportunities for professional growth and development within a mid-sized company with a well-established infrastructure and resources.
ASSUMPTION: This role stands out within the regional marketing specialist landscape due to INFUSE's global presence, industry expertise, and commitment to employee growth and development.
📝 Sample Projects
- Developing and executing a successful omnichannel campaign to engage target audiences and generate demand for a specific product or service.
- Conducting market research to identify trends, opportunities, and competitive positioning in a key European market, and using those insights to inform campaign strategy.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the regional marketing specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does INFUSE support the professional growth and development of its marketing employees?
- What is the company culture like at INFUSE, and how does it support remote work arrangements?
- How does INFUSE measure the success of its marketing campaigns, and how would my performance be evaluated in this role?
- What opportunities are there for collaboration with global teams and working on international projects at INFUSE?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth and development at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, demand generation, and marketing automation software.
- Prepare examples of successful marketing campaigns or projects you've worked on in the past to demonstrate your abilities and accomplishments.
- Follow up with INFUSE's HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
