I

Regional Marketing Specialist (Remote, Contract)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote, Contract)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Remote (Europe)

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-14

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Europe)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
  • Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
  • Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
  • Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.

ASSUMPTION: This role requires a high level of self-motivation and independence, as well as strong communication and organizational skills to manage multiple projects simultaneously and maintain focus on high-priority objectives.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences.

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role may require occasional travel to attend and support events, as well as working flexible hours to accommodate different time zones and event schedules.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

  • Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
  • Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
  • Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
  • Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.

Preferred Skills:

  • Fluency in multiple European languages.
  • Experience working remotely in a global team.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the global nature of the company and the need to collaborate with international teams.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on industry standards for a contract role with 3-5 years of experience in B2B marketing in Europe)

Benefits:

  • Remote work flexibility
  • Opportunity to work with a global team and gain international marketing experience
  • Potential for career growth and development within the company

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones and event schedules

ASSUMPTION: As this is a contract role, benefits may be limited compared to full-time, permanent positions. However, the remote work flexibility and international experience gained can be valuable additions to one's resume and career development.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, content syndication, and account-based demand generation.

Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.

Founded: INFUSE was founded in 2000 and has since grown into a leading provider of B2B marketing services, working with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.

Company Description:

  • INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
  • The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
  • INFUSE demand generation tools and professionals are available in over 75 countries across all time zones, optimizing clients' investment and delivering on lead-to-revenue performance goals.

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive experience in B2B marketing make it an attractive company for professionals looking to gain international experience and work with a diverse range of clients.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing, looking to gain international experience and take on more responsibility in a remote work environment.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams to ensure campaigns align with strategic goals.

Work Arrangement: This is a remote, contract position based in Europe. The role requires occasional travel to attend and support events, as well as working flexible hours to accommodate different time zones and event schedules.

Growth Opportunities:

  • Expanding one's international marketing experience and network
  • Developing skills in account-based marketing and demand generation
  • Potential for career growth and development within the company

ASSUMPTION: As a contract role, this position may not offer the same long-term growth opportunities as a full-time, permanent position. However, the international experience and skills gained can be valuable for future career development.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel required for events and meetings

Office Location(s): Remote (Europe)

Geographic Context:

  • Working remotely allows for a flexible work-life balance and the opportunity to live and work in various European locations.
  • Occasional travel may be required to attend and support events, providing opportunities to network and gain international experience.
  • The role may involve working with teams across different time zones, requiring adaptability and strong communication skills.

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones and event schedules

ASSUMPTION: The remote work environment and flexible hours may require a high level of self-motivation, time management, and communication skills to ensure productivity and collaboration with international teams.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening
  • Video interview with the hiring manager
  • Test or short project to assess skills and fit
  • Final interview with the team

Key Assessment Areas:

  • Marketing skills and experience
  • Communication and presentation skills
  • Problem-solving and analytical thinking
  • Adaptability and cultural fit

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
  • Prepare for the interview by researching INFUSE's clients and marketing strategies

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Account-Based Marketing, Marketing Automation, CRM, Market Research, Campaign Management, Copywriting, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Event Coordination, Trade Shows, Collaboration, Adaptability, Innovation, Problem Solving

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, problem-solving, and adaptability. Applicants should be prepared to demonstrate their marketing expertise and understanding of the role's requirements.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, Pardot, HubSpot)
  • CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Event management tools (e.g., Eventbrite, Cvent, Bizzabo)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on INFUSE's internal systems and client needs. Applicants should be comfortable learning and adapting to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Results-oriented

Work Style:

  • Remote and flexible
  • Results-focused and accountable
  • Adaptable and resilient
  • Strong communicator and collaborator

Self-Assessment Questions:

  • Do you thrive in a remote work environment and have strong self-motivation and time management skills?
  • Are you comfortable working with international teams and adapting to different time zones and cultures?
  • Do you have strong communication and presentation skills, and are you able to collaborate effectively with diverse teams?
  • Are you results-driven and able to manage multiple projects simultaneously while maintaining focus on high-priority objectives?

ASSUMPTION: INFUSE values adaptability, collaboration, and strong communication skills in its employees. Applicants should be prepared to demonstrate their fit with the company's culture and work style during the interview process.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and maintaining focus on high-priority objectives
  • Adapting to different time zones and cultures while working with international teams
  • Occasional travel requirements for events and meetings
  • Working in a remote environment with limited face-to-face interaction

ASSUMPTION: These challenges can be overcome with strong self-motivation, time management, communication, and adaptability skills. Applicants should be prepared to address these potential challenges during the interview process.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other Regional Marketing Specialist positions, but may offer more international experience and remote work flexibility
  • INFUSE's global presence and extensive experience in B2B marketing make it an attractive company for professionals looking to gain international experience and work with a diverse range of clients
  • Career paths in this role may include advancing to a Regional Marketing Manager or similar leadership position within the company

ASSUMPTION: Applicants should research similar roles and INFUSE's competitors to gain a better understanding of the market and the company's unique offerings.

πŸ“ Sample Projects

  • Developing and executing a regional marketing plan for a specific European market
  • Conducting market research to identify trends and opportunities in a key European market
  • Creating and optimizing audience lists for a targeted marketing campaign
  • Coordinating direct mail campaigns for local holidays and maintaining the regional event calendar
  • Attending, supporting, and measuring the success of trade shows, conferences, and smaller events

ASSUMPTION: These sample projects are designed to assess candidates' marketing skills, adaptability, and ability to manage multiple projects simultaneously. Applicants should be prepared to discuss their relevant experience and achievements in their interviews.

❓ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities of this role and how they align with my skills and experience?
  • How does INFUSE support the professional development and growth of its employees in this role?
  • Can you provide examples of successful marketing campaigns INFUSE has executed for its clients, and how this role contributed to their success?
  • How does INFUSE ensure effective communication and collaboration among its remote teams?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Applicants should use the interview process to gain a better understanding of the role's day-to-day responsibilities, INFUSE's company culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://job-boards.greenhouse.io/infuse/jobs/4585541005
  • Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
  • Prepare for the video interview by researching INFUSE's clients and marketing strategies
  • If invited to a final interview, be prepared to discuss your relevant experience and achievements, as well as your fit with INFUSE's company culture and work style
  • Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.