📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of autonomy and initiative, as the ideal candidate will be proactive and adaptable in managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role may require occasional travel to attend events and meet with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices
Required Skills:
- Proficient in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive and independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Fluency in multiple European languages
- Experience working remotely in a global team
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (gross, based on experience and location)
Benefits:
- Flexible working hours and remote work arrangement
- Opportunities for professional growth and development
- Competitive compensation package
Working Hours: Full-time (40 hours/week), with flexibility for occasional event attendance
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.
Founded: INFUSE was founded in 2000 and has since grown to become a leading provider of B2B marketing services.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's extensive experience and global presence make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams
Work Arrangement: Remote (Europe), with occasional travel for events and meetings
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of the business, such as sales or account management
- Development of specialized skills and expertise in specific marketing disciplines
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large and established organization.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel for events and meetings)
Office Location(s): Remote (Europe)
Geographic Context:
- Europe is a diverse and dynamic region with a rich cultural heritage and a thriving business environment
- The remote work arrangement allows for flexibility and work-life balance
- Occasional travel may be required to attend events and meet with stakeholders
Work Schedule: Full-time (40 hours/week), with flexibility for occasional event attendance
ASSUMPTION: The remote work arrangement and occasional travel requirements may vary depending on the specific needs of the role and the organization.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager
- Skills assessment or project presentation
- Final interview with the regional marketing manager
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Communication and presentation skills
- Problem-solving and analytical thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Demonstrate your understanding of the B2B marketing landscape and INFUSE's unique value proposition
ATS Keywords: Regional Marketing, Campaign Management, Demand Generation, B2B Marketing, Market Research, Account-Based Marketing, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Event management platforms (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Accountability
Work Style:
- Proactive and independent
- Adaptable and flexible
- Results-driven and focused on high-priority objectives
- Strong communication and teamwork skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing multiple projects simultaneously?
- Do you have a strong understanding of B2B marketing best practices and demand generation strategies?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-driven, with a strong understanding of B2B marketing best practices.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing high-priority objectives
- Adapting to market trends and refining strategies as needed
- Occasional travel requirements for events and meetings
- Working remotely and maintaining strong communication with stakeholders
ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and effective communicators.
📈 Similar Roles Comparison
- This role differs from other regional marketing positions in its focus on B2B demand generation and account-based marketing strategies
- INFUSE's global presence and extensive experience in B2B marketing make it a unique employer in the industry
- Career progression may involve expanding into other areas of the business, such as sales or account management
ASSUMPTION: INFUSE's unique value proposition and global presence set it apart from other employers in the B2B marketing industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a specific product or service
- Conducting market research to identify trends and opportunities in a key European market
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a major marketing initiative
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does INFUSE support the professional growth and development of its employees?
- What are the most challenging aspects of working remotely for this role?
- How does INFUSE measure the success of its marketing campaigns?
ASSUMPTION: These questions can help candidates better understand the role, the organization, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Demonstrate your understanding of the B2B marketing landscape and INFUSE's unique value proposition
- Follow up with the INFUSE HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
