Regional Marketing Specialist (Remote, Contract)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote, Contract)

🔹 Company: INFUSE

🔹 Location: Remote (Europe)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel campaigns to engage target audiences and generate demand
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
• Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports

ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and continuous improvement.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure marketing efforts drive business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry

Required Skills:

• Proficient in marketing automation software and CRM tools
• Strong communication, presentation, and organizational skills
• Proactive, independent mindset with the ability to manage multiple projects simultaneously
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table

Preferred Skills:

• Fluency in multiple European languages
• Experience working remotely in a global team

ASSUMPTION: Candidates with experience in B2B marketing, demand generation, and a strong understanding of marketing best practices will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (This is an estimate based on industry standards for a contract role with 2-5 years of experience in Europe)

Benefits:

• Flexible working hours
• Opportunity to work remotely with a global team
• Potential for career growth and development within the company

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for a contract role with the given experience level and location. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: INFUSE was founded in Boca Raton, FL, with a European office in London, UK.

Company Description:

• INFUSE is powered by a demand engine that uses data to ensure precision targeting across in-market buyer and account profiles
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and focus on B2B demand generation make it an attractive opportunity for marketing professionals looking to gain international experience.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in B2B marketing, demand generation, or a related field.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.

Work Arrangement: This is a remote, contract position with flexible working hours and the opportunity to work with a global team.

Growth Opportunities:

• Potential for career advancement within the company as INFUSE continues to grow and expand its global presence
• Opportunity to gain experience working remotely with a diverse, international team
• Chance to develop skills in account-based marketing, market research, and campaign management

ASSUMPTION: This role offers a unique opportunity for career growth and development within a global company, with the potential for long-term success in the B2B marketing industry.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from INFUSE's European office in London, UK)

Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US; Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB

Geographic Context:

• INFUSE's European office is located in London, a major global hub for business and finance
• The company operates in over 75 countries across all time zones, providing ample opportunities for international collaboration
• INFUSE's global presence allows for a diverse and inclusive work environment

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity to work remotely

ASSUMPTION: INFUSE's remote work arrangement and global presence provide a unique opportunity for marketing professionals to gain international experience and work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Video interview with the hiring manager
• Test or short project to assess skills and fit
• Final interview with the team
• Offer and onboarding

Key Assessment Areas:

• Marketing skills and experience
• Communication and presentation skills
• Problem-solving and analytical thinking
• Adaptability and innovation
• Cultural fit and alignment with INFUSE's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission
• Prepare examples of your campaign management, market research, and account-based marketing skills
• Research INFUSE's company culture and values to ensure a strong cultural fit

ATS Keywords: Marketing automation, CRM, demand generation, B2B marketing, campaign management, account-based marketing, market research, data analysis, communication, presentation, organizational skills, project management, adaptability, innovation, proactivity, problem-solving, curiosity

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving results and continuous improvement.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should be proficient in marketing automation and CRM tools, with experience in project management and data analysis tools preferred.

👔 Cultural Fit Considerations

Company Values:

• Results-driven
• Collaborative
• Innovative
• Adaptable
• Customer-focused

Work Style:

• Independent and proactive
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a proactive approach to problem-solving and continuous improvement?
• Are you adaptable and able to adjust strategies as needed?
• Do you enjoy working with a diverse, global team?

ASSUMPTION: INFUSE values candidates who are results-driven, collaborative, innovative, adaptable, and customer-focused, with a strong work ethic and a proactive approach to problem-solving.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working remotely with a global team, requiring strong communication and collaboration skills
• Adapting to market trends and adjusting strategies as needed
• Balancing the need for innovation with the requirement to meet strategic goals
• Ensuring alignment with sales processes and feedback

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and skilled in project management, communication, and collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on regional marketing and account-based marketing strategies
• INFUSE's global presence and focus on B2B demand generation provide unique opportunities for international collaboration and growth
• This role offers a mix of strategic planning, creative execution, and analytical evaluation, requiring a diverse skill set

ASSUMPTION: This role is unique in its focus on regional marketing and account-based marketing strategies, with a global company providing ample opportunities for international collaboration and growth.

📝 Sample Projects

• Developing and executing a regional annual marketing plan with clear quarterly goals
• Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a major event or trade show
• Implementing an account-based marketing program for a key client, tailoring outreach to prospective clients effectively

ASSUMPTION: These sample projects demonstrate the strategic planning, creative execution, and analytical evaluation required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does INFUSE support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does INFUSE measure the success of its marketing campaigns, and what metrics are most important?
• What is the company culture like, and how does INFUSE foster a collaborative and inclusive work environment?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, ensuring a strong fit and successful onboarding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter demonstrating your understanding of the role and INFUSE's mission
• Prepare examples of your campaign management, market research, and account-based marketing skills
• Follow up with INFUSE one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.