Regional Marketing Specialist (Remote, Contract)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote, Contract)

🔹 Company: INFUSE

🔹 Location: Europe (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
• Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and facilitate ROI analysis.

ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role involves a high degree of multitasking and requires the ability to prioritize and manage time effectively to meet deadlines and achieve objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working remotely in a global team.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on industry standards for a contract role with 3-5 years of experience in B2B marketing in Europe)

Benefits:

• Flexible working hours and remote work arrangement.
• Opportunity to work with a global team and gain international marketing experience.
• Potential for career growth and development within the company.

Working Hours: Full-time (40 hours per week), with flexibility to work remotely and manage your own time.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation. Benefits may also vary and should be discussed with the hiring manager.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, content syndication, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: INFUSE was founded in 2008 and has since grown into a global leader in B2B marketing services.

Company Description:

• INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles.
• The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive client list indicate a strong and stable company with a proven track record in the B2B marketing industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 3-5 years of experience in B2B marketing.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.

Work Arrangement: This is a fully remote, contract position with flexible working hours and the opportunity to work from anywhere in Europe.

Growth Opportunities:

• As INFUSE is a global company, there may be opportunities for international travel and collaboration with teams in different regions.
• With a strong performance, the candidate may have the opportunity to transition to a full-time position or take on additional responsibilities.
• INFUSE's focus on continuous improvement and innovation provides opportunities for professional development and growth within the marketing field.

ASSUMPTION: While this is a contract position, there may be opportunities for full-time employment or contract renewals based on performance and the company's needs.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, USA, and London, UK, but this role is fully remote and can be performed from anywhere in Europe.

Office Location(s): INFUSE's offices are located in Boca Raton, FL, USA, and London, UK.

Geographic Context:

• Europe is a diverse and dynamic region with a wide range of markets and cultural nuances that the candidate will need to understand and adapt to.
• The remote work arrangement allows for flexibility and the opportunity to work from various locations within Europe.
• The time zones in Europe span from UTC-1 to UTC+3, which may require some flexibility in working hours to accommodate meetings and collaborations with team members in different time zones.

Work Schedule: The work schedule is flexible, with the expectation to work full-time (40 hours per week) and manage your own time effectively.

ASSUMPTION: The candidate should be comfortable working independently and managing their time effectively to meet deadlines and achieve objectives.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Video interview with the hiring manager or interview team.
• Test or short project to assess the candidate's skills and fit for the role.
• Final interview with the hiring manager or interview team.
• Offer extended to the successful candidate.

Key Assessment Areas:

• Marketing skills and experience, with a focus on demand generation and campaign management.
• Communication and presentation skills, both written and verbal.
• Problem-solving and analytical thinking abilities.
• Adaptability and cultural fit with INFUSE's company values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation and campaign management.
• Prepare for the interview by researching INFUSE's company values, culture, and recent marketing campaigns to demonstrate your understanding of the company and your enthusiasm for the role.
• Be prepared to discuss your approach to market research, campaign development, and project management, as well as your experience working remotely and collaborating with international teams.

ATS Keywords: Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organization, Project Management, Remote Work, Europe

ASSUMPTION: INFUSE's hiring process is designed to assess the candidate's skills, experience, and cultural fit with the company, with a focus on finding the best fit for the role and the team.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences, but proficiency in marketing automation and CRM tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients.
• Innovative: INFUSE encourages creativity, continuous learning, and improvement.
• Collaborative: INFUSE fosters a culture of teamwork and cross-functional collaboration.

Work Style:

• INFUSE values autonomy and initiative, with a focus on empowering employees to take ownership of their work and drive results.
• The company encourages a flexible and adaptable work style, with a focus on achieving objectives rather than strict adherence to traditional work hours.
• INFUSE values open communication and transparency, with a focus on fostering a positive and inclusive work environment.

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment, and are you comfortable working independently and managing multiple projects simultaneously?
• Are you adaptable and innovative, with a strong problem-solving persistence and a curiosity to learn about new markets?
• Do you have strong communication and presentation skills, and are you comfortable working with a global team and collaborating with stakeholders across different time zones?

ASSUMPTION: INFUSE's company values and work style indicate a fast-paced, dynamic, and collaborative work environment that prioritizes innovation, customer-centricity, and open communication.

⚠️ Potential Challenges

• The fully remote work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.
• The need to collaborate with international teams and stakeholders may require flexibility in working hours and effective communication across different time zones.
• The dynamic and fast-paced nature of the role may present challenges in managing multiple projects and deadlines simultaneously.
• The requirement to conduct market research and develop campaigns tailored to specific European markets may require a strong understanding of cultural nuances and regional differences.

ASSUMPTION: While INFUSE offers a flexible and remote work arrangement, the role may present challenges in maintaining productivity, managing time effectively, and adapting to cultural differences across European markets.

📈 Similar Roles Comparison

• Compared to other regional marketing specialist roles, this position offers a fully remote work arrangement with the opportunity to work from anywhere in Europe.
• INFUSE's global presence and extensive client list provide opportunities for international collaboration and exposure to a wide range of marketing campaigns and strategies.
• As a contract role, this position may offer more flexibility and shorter-term commitments compared to full-time employment, but it also may not provide the same level of job security or long-term growth opportunities.

ASSUMPTION: This role offers unique opportunities for remote work, international collaboration, and exposure to a wide range of marketing campaigns and strategies, but it may also present challenges in terms of job security and long-term growth compared to full-time employment.

📝 Sample Projects

• Developing and executing a regional marketing plan for a specific European market, including market research, campaign development, and project management.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program tailored to prospective clients in a specific European region.
• Creating and optimizing audience lists for a specific European market, using database insights and effective segmentation techniques to target key personas and improve campaign performance.

ASSUMPTION: These sample projects are designed to provide candidates with a clear understanding of the responsibilities and requirements of the Regional Marketing Specialist role, as well as the opportunity to demonstrate their skills and experience in a real-world context.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and strategies used by INFUSE, and how this role would contribute to their development and execution?
• How does INFUSE support the professional development and growth of its employees, particularly in the marketing field?
• Can you provide examples of successful regional marketing campaigns executed by INFUSE, and what made them effective?
• How does INFUSE ensure open communication and collaboration across its global teams, particularly in a fully remote work arrangement?
• What are the key performance indicators (KPIs) used to measure the success of regional marketing campaigns, and how would this role contribute to their achievement?

ASSUMPTION: These key questions are designed to provide candidates with a deeper understanding of the role, the company, and the team, as well as the opportunity to assess their fit with INFUSE's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on demand generation and campaign management.
• Prepare for the interview by researching INFUSE's company values, culture, and recent marketing campaigns to demonstrate your understanding of the company and your enthusiasm for the role.
• Be prepared to discuss your approach to market research, campaign development, and project management, as well as your experience working remotely and collaborating with international teams.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.