📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Europe (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Conducting thorough market research to identify trends and opportunities in key European markets.
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports to guide execution and support continuous improvement.
ASSUMPTION: This role requires a high level of independence and initiative, with a focus on driving results and meeting strategic goals.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role involves a high degree of multitasking and project management, requiring the ability to prioritize and manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Fluency in multiple European languages.
- Experience working remotely in a global team.
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a contract role with 2-5 years of experience in Europe)
Benefits:
- Flexible working hours and remote work arrangement.
- Opportunities for professional growth and development within the company.
- Collaborative and international work environment.
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range is estimated based on industry standards for contract roles in Europe, with consideration for the required experience level and the remote work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in Boca Raton, FL, with a European headquarters in London, UK.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's focus on data-driven demand generation and global reach make it an attractive employer for marketing professionals seeking to work with prominent brands and expand their skills.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in B2B marketing, seeking to advance their careers in a global company.
Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.
Work Arrangement: This is a remote, contract position based in Europe, with flexible working hours and the opportunity to work from home.
Growth Opportunities:
- Expanding skills in data analysis and marketing automation.
- Gaining experience working with global teams and managing international campaigns.
- Potential for full-time employment or contract renewal based on performance.
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work with prominent brands and expand skills in B2B marketing.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in Europe.
Office Location(s): 2385 NW Executive Center Drive, Suite 100, Boca Raton, FL 33431, US and Salisbury House, 29 Finsbury Circus, London, EC2M 5SQ, GB
Geographic Context:
- Europe offers a diverse range of markets and cultural contexts, requiring adaptability and curiosity to succeed in this role.
- The remote work arrangement allows for flexibility and work-life balance.
- INFUSE's global presence provides opportunities for collaboration with teams and clients from around the world.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for marketing professionals seeking a better work-life balance and the opportunity to work with a global company.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team.
- Video interview with the hiring manager or interview team.
- Test or short project to assess skills and fit for the role.
- Final interview with the hiring manager and/or interview team.
- Offer extended to successful candidates.
Key Assessment Areas:
- Marketing skills and experience, with a focus on demand generation and campaign management.
- Data analysis and problem-solving abilities.
- Communication and presentation skills.
- Adaptability and cultural fit with the INFUSE team.
Application Tips:
- Highlight relevant marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and INFUSE's mission.
- Prepare examples of successful marketing campaigns or projects to discuss during the interview.
ATS Keywords: Marketing automation, CRM, demand generation, campaign management, market research, account-based marketing, data analysis, communication, presentation, organizational skills, project management, adaptability, innovation, problem-solving, curiosity, collaboration
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in marketing automation and CRM tools, with experience using data analysis tools to inform decision-making.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus
- Integrity and accountability
Work Style:
- Results-oriented and driven
- Adaptable and innovative
- Proactive and independent
- Strong communication and presentation skills
- Ability to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you adaptable and able to adjust strategies as needed?
- Do you have strong communication and presentation skills, and the ability to manage multiple projects simultaneously?
- Are you curious about learning new markets and persistent in solving problems?
ASSUMPTION: INFUSE values data-driven decision-making, collaboration, and continuous learning, seeking candidates who align with these principles and can thrive in a fast-paced, results-oriented environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and prioritization.
- Working remotely and collaborating with global teams, which may require adaptability and effective communication.
- Keeping up with market trends and competitive positioning, demanding continuous learning and innovation.
- Balancing the need for data-driven decision-making with the ability to act quickly and adapt to changing circumstances.
ASSUMPTION: These challenges are inherent to the role and can be overcome by candidates with strong organizational skills, adaptability, and a proactive mindset.
📈 Similar Roles Comparison
- This role differs from other regional marketing positions in its focus on demand generation and account-based marketing, requiring a strong understanding of data analysis and problem-solving.
- INFUSE's global presence and focus on prominent brands set it apart from other marketing agencies and in-house marketing teams.
- Career progression in this role may involve expanding skills in data analysis, marketing automation, and global team management.
ASSUMPTION: This role offers unique opportunities for professional growth and development within the company, as well as the chance to work with prominent brands and expand skills in B2B marketing.
📝 Sample Projects
- Developing and executing a successful omnichannel campaign to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends and opportunities in key European markets and translating strategic marketing objectives into tactical campaigns and projects.
- Collaborating with sales and cross-functional teams to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does INFUSE support the growth and development of its marketing professionals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and how would my performance be evaluated?
- What is the work environment like at INFUSE, and how does the company support remote workers?
ASSUMPTION: These questions are designed to assess the role's responsibilities, growth opportunities, performance metrics, and work environment, providing insight into the day-to-day experience and long-term prospects for the Regional Marketing Specialist position at INFUSE.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns or projects to discuss during the interview.
- Follow up with the INFUSE HR team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
