Regional Marketing Specialist (Remote, Contract)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote, Contract)

🔹 Company: INFUSE

🔹 Location: Remote (Europe)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
• Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
• Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.

ASSUMPTION: This role requires a high level of independence and proactivity, as the ideal candidate will be managing multiple projects simultaneously and driving marketing success in a fast-paced environment.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: The role may require occasional travel to attend events or meet with stakeholders, despite being primarily remote.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
• Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
• A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
• Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working remotely in a global team.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on industry standards for a contract role with 2-5 years of experience in B2B marketing in Europe)

Benefits:

• Flexible working hours and remote work arrangement.
• Opportunities for professional growth and development within a global company.
• Working with a diverse and international team.

Working Hours: Full-time (40 hours per week), with flexibility to work remotely and manage your own schedule.

ASSUMPTION: The salary range provided is an estimate based on industry standards for contract roles in B2B marketing. The actual salary may vary depending on factors such as the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and account-based marketing.

Company Size: INFUSE has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.

Founded: INFUSE was founded in 2005 and has since grown into a leading provider of B2B marketing services.

Company Description:

• INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles.
• The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and extensive client list indicate that the company is well-established and reputable in the B2B marketing industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 2-5 years of experience in B2B marketing.

Reporting Structure: The Regional Marketing Specialist will report directly to the regional marketing manager and collaborate with sales and cross-functional teams.

Work Arrangement: This is a fully remote, contract position with flexible working hours. The role may require occasional travel to attend events or meet with stakeholders.

Growth Opportunities:

• As INFUSE is a global company, there may be opportunities for the right candidate to take on more responsibility or move into a different role within the organization.
• The company's focus on professional development and growth may provide opportunities for the candidate to learn new skills and advance their career.

ASSUMPTION: While this is a contract position, there may be opportunities for the right candidate to transition into a full-time role or take on additional responsibilities within the company.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in Europe.

Office Location(s): Boca Raton, FL, USA; London, UK

Geographic Context:

• Europe is a diverse and dynamic region with a strong B2B marketing industry.
• The remote nature of the role allows for flexibility in location, enabling the candidate to live and work from anywhere in Europe.
• Europe has a rich cultural heritage and offers a high quality of life in many of its cities.

Work Schedule: Full-time (40 hours per week), with flexibility to work remotely and manage your own schedule.

ASSUMPTION: The remote nature of the role may require the candidate to be self-motivated and able to manage their time effectively to meet deadlines and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Application review
• Video interview with the hiring manager
• Test or short project
• Live meeting or Zoom interview with the INFUSE team
• Offer discussion

Key Assessment Areas:

• Marketing expertise and experience
• Data analysis and decision-making skills
• Communication and presentation skills
• Proactivity and adaptability
• Cultural fit with INFUSE's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with marketing automation software and CRM tools, as well as your ability to analyze data and make informed decisions.
• Demonstrate your strong communication and presentation skills by providing clear and concise examples of your past projects or campaigns.
• Showcase your proactivity and adaptability by describing how you have handled challenges or changes in past roles.

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organizational Skills, Project Management, Adaptability, Innovation, Problem Solving, Collaboration, Proactivity

ASSUMPTION: INFUSE's hiring process is designed to assess the candidate's skills and cultural fit with the company's values and work environment. The process may vary depending on the specific role and the candidate's qualifications.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus
• Integrity and accountability

Work Style:

• Self-motivated and proactive
• Adaptable and innovative
• Strong communication and presentation skills
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving marketing success in a fast-paced, results-oriented environment?
• Are you comfortable working remotely and managing your own schedule?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you able to analyze data and make informed decisions based on your findings?
• Are you adaptable and able to adjust strategies as needed to meet changing market trends?

ASSUMPTION: INFUSE's company culture is data-driven, collaborative, and focused on continuous learning and improvement. The ideal candidate will be self-motivated, adaptable, and able to work effectively in a remote, global team.

⚠️ Potential Challenges

• The remote nature of the role may require the candidate to be self-motivated and able to manage their time effectively to meet deadlines and maintain productivity.
• The fast-paced, results-oriented environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role may require occasional travel to attend events or meet with stakeholders, which could disrupt the candidate's personal or family life.
• The contract nature of the role may provide less job security and benefits compared to a full-time position.

ASSUMPTION: While INFUSE offers a flexible and remote work arrangement, the role may present unique challenges that candidates should consider before applying.

📈 Similar Roles Comparison

• This role is similar to other regional marketing specialist positions in the B2B marketing industry, but it is unique in its focus on driving demand for sales teams and collaborating with cross-functional stakeholders to build and execute an Account-Based Marketing (ABM) program.
• The remote nature of the role allows for greater flexibility in location and work-life balance compared to traditional, on-site positions.
• The contract nature of the role may provide less job security and benefits compared to full-time positions, but it may also offer more flexibility and the opportunity to gain experience working with a global company.

ASSUMPTION: While this role is similar to other regional marketing specialist positions in the B2B marketing industry, it is unique in its focus on driving demand for sales teams and collaborating with cross-functional stakeholders to build and execute an Account-Based Marketing (ABM) program.

📝 Sample Projects

• Developing and executing a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
• Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
• Building and executing a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

ASSUMPTION: These sample projects are based on the responsibilities and qualifications listed in the job description. The actual projects assigned to the candidate may vary depending on the company's specific needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does INFUSE support the professional development and growth of its employees?
• What is the company culture like, and how does it support a remote work arrangement?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company culture, and the opportunities for professional development and growth within INFUSE.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for a video interview with the hiring manager, followed by a test or short project.
• Be ready for a live meeting or Zoom interview with the INFUSE team, where you will have the opportunity to meet the company's representatives and discuss your qualifications and fit for the role.
• If you are still excited to join INFUSE and the company likes you as much, you will have a conversation about your offer.
• Follow up with INFUSE after your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.