📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Europe (Remote)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Europe)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel campaigns to engage target audiences and generate demand for sales teams.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports.
- Fostering strong relationships with sales teams and ensuring campaigns align with sales processes.
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to propose new ways to engage target audiences.
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
ASSUMPTION: This role requires a proactive approach and the ability to adapt strategies as needed to stay ahead of market trends and ensure campaigns meet strategic goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
Required Skills:
- Proficient in marketing automation software and CRM tools, with the ability to analyze data and make analytical, informed decisions.
- Strong communication, presentation, and organizational skills, coupled with a drive to deliver excellence in all projects.
- A proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
Preferred Skills:
- Experience with Account-Based Marketing (ABM) strategies.
- Fluency in multiple European languages.
ASSUMPTION: While not explicitly stated, proficiency in marketing automation software and CRM tools is essential for this role. Additionally, experience with Account-Based Marketing (ABM) strategies and fluency in multiple European languages would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and market rates for contract roles in Europe)
Benefits:
- Opportunity to work remotely with a global team.
- Access to professional development and training opportunities.
- Chance to work with industry-leading brands and clients.
Working Hours: Full-time (40 hours per week), with flexibility to work across different time zones within Europe.
ASSUMPTION: The salary range is an AI-estimated figure based on market rates for contract roles in Europe. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: INFUSE was founded in Boca Raton, FL, with additional offices in London, UK.
Company Description:
- INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with industry-leading brands offer applicants the opportunity to gain valuable experience and exposure in the B2B marketing industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: This is a remote, contract position based in Europe, with flexibility to work across different time zones.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the company as the team and client base grow.
- Opportunity to work with diverse teams and gain exposure to various aspects of B2B marketing.
- Chance to develop skills in account-based marketing and other specialized areas of B2B marketing.
ASSUMPTION: As a mid-level role, this position offers opportunities for growth and development within the company and the B2B marketing industry.
🌍 Location & Work Environment
Office Type: Remote (with potential for on-site collaboration with the London office)
Office Location(s): Boca Raton, FL, USA; London, UK
Geographic Context:
- Europe offers a diverse range of markets, cultures, and time zones, allowing for a varied and engaging work environment.
- The remote nature of the role provides flexibility and the opportunity to work from various locations within Europe.
- INFUSE's global presence enables collaboration with teams and clients across different regions.
Work Schedule: Full-time (40 hours per week), with flexibility to work across different time zones within Europe.
ASSUMPTION: The remote work environment offers applicants the opportunity to balance work and personal life, while also providing exposure to diverse markets and cultures.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the recruitment team.
- Video interview with the hiring manager to assess communication skills and cultural fit.
- Project or test to evaluate problem-solving and analytical skills.
- Final interview with the regional marketing manager and potential team members.
Key Assessment Areas:
- Communication and presentation skills.
- Analytical and problem-solving abilities.
- Cultural fit and adaptability.
- Understanding of B2B marketing principles and demand generation strategies.
Application Tips:
- Highlight relevant experience and achievements in B2B marketing, demand generation, and campaign management.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
- Prepare for the project or test by researching INFUSE's clients and services, and demonstrating your understanding of their business.
ATS Keywords: B2B Marketing, Demand Generation, Campaign Management, Market Research, Account-Based Marketing, CRM, Marketing Automation, Data Analysis, Communication, Presentation, Organizational Skills, Project Management
ASSUMPTION: INFUSE's hiring process is designed to assess communication skills, cultural fit, and analytical abilities, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for this role, as they are used to manage campaigns, analyze data, and track performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: INFUSE prioritizes understanding and meeting the needs of its clients and their customers.
- Innovative: The company encourages creativity, adaptability, and continuous learning.
- Collaborative: INFUSE fosters a team-oriented environment that values open communication and cooperation.
Work Style:
- Proactive and independent: Applicants should be self-motivated and able to manage multiple projects simultaneously.
- Adaptable: The role requires flexibility and the ability to adjust strategies as needed to stay ahead of market trends.
- Analytical: A strong focus on data-driven decision-making is essential for success in this role.
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have a proactive approach to problem-solving and a curiosity to learn about new markets?
ASSUMPTION: INFUSE values applicants who are proactive, adaptable, and analytical, with a strong focus on customer-centricity and collaboration.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require strong organizational skills and time management.
- Working remotely may present communication and collaboration challenges that require proactive management.
- Adapting to new markets and trends may require continuous learning and adjustment of strategies.
- Balancing the needs of multiple stakeholders, including sales teams, clients, and internal teams, may require strong communication and negotiation skills.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on demand generation and account-based marketing strategies.
- As a contract role, this position may offer less job security but more flexibility and the opportunity to work with diverse clients and teams.
- This role provides exposure to various aspects of B2B marketing, offering opportunities for growth and development within the company and the industry.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a focus on demand generation and account-based marketing strategies.
📝 Sample Projects
- Developing and executing a regional annual marketing plan with clear quarterly goals.
- Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a major client.
- Building and executing an Account-Based Marketing (ABM) program for a key account, tailoring outreach to prospective clients effectively.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does INFUSE support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in a remote work environment?
ASSUMPTION: These questions are designed to assess the company's culture, priorities, and expectations for the role, as well as the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills in B2B marketing, demand generation, and campaign management.
- Prepare for the project or test by researching INFUSE's clients and services, and demonstrating your understanding of their business.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
