📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote, Contract)
🔹 Company: INFUSE
🔹 Location: Remote (Europe)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of independence and initiative, as the ideal candidate will be proactive in managing multiple projects simultaneously and driving marketing success.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: The role may require occasional travel to attend and represent the company at events and conferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in demand generation and marketing best practices
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset with the ability to manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Experience with ABM programs
- Fluency in multiple European languages
ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for this role due to its focus on the European market.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on industry standards for a contract role with 2-5 years of experience in Europe)
Benefits:
- Flexible work hours and remote work arrangement
- Opportunity to work with an international team and global brands
- Potential for career growth and development within the company
Working Hours: Full-time (40 hours per week, with flexibility for occasional event attendance)
ASSUMPTION: The salary range is an estimate based on industry standards for contract roles in Europe. The actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and intent-driven marketing.
Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: INFUSE was founded in Boca Raton, FL, and has since expanded to include offices in London, UK.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to drive qualified interest.
- The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and work with prominent brands offer applicants the opportunity to gain valuable experience and exposure in the marketing industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report directly to the regional marketing manager or collaborate closely with cross-functional teams, including sales and other marketing specialists.
Work Arrangement: Fully remote, with occasional event attendance as needed
Growth Opportunities:
- Potential for career advancement within the marketing department or the company as a whole
- Opportunity to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Possibility to develop skills in ABM programs and other specialized marketing areas
ASSUMPTION: INFUSE's global presence and work with prominent brands may provide opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Remote (Europe)
Geographic Context:
- This role is focused on the European market, allowing for a diverse and international work environment
- Applicants should be comfortable working in a remote setting and collaborating with team members across different time zones
- Occasional travel may be required to attend events and conferences
Work Schedule: Full-time (40 hours per week) with flexibility for occasional event attendance
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, allowing applicants to manage their time effectively while working from home.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Video interview with the hiring manager or interview team
- Test or short project to assess skills and fit
- Final interview with the hiring manager or interview team
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with INFUSE's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working with INFUSE
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
ATS Keywords: Marketing automation, CRM, demand generation, campaign management, ABM, market research, segmentation, event coordination
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring that they are the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Event management platforms (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Proactive and independent
- Adaptable and innovative
- Results-oriented and focused on high-priority objectives
- Strong communication and organizational skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable working remotely and collaborating with team members across different time zones?
- Do you have a proactive mindset and the ability to manage multiple projects simultaneously?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and results-oriented, with strong communication and organizational skills.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing high-priority objectives
- Adapting to market trends and refining strategies as needed
- Occasional travel requirements for events and conferences
- Working in a remote environment with team members across different time zones
ASSUMPTION: These challenges can be overcome by maintaining a proactive and organized approach, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other regional marketing specialist roles, this position may offer more focus on ABM programs and event coordination
- INFUSE's global presence and work with prominent brands provide unique opportunities for career growth and development
- This role may require more independence and initiative than other similar positions, as the ideal candidate will be proactive in managing multiple projects simultaneously
ASSUMPTION: INFUSE's unique offerings and global presence set this role apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage a specific target audience and generate demand
- Conducting market research to identify trends and opportunities in a key European market
- Creating a comprehensive project proposal, campaign brief, or post-campaign evaluation report to guide execution, facilitate ROI analysis, and support continuous improvement
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the regional marketing specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and projects I would be working on in this role?
- How does this role collaborate with the sales team, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the company?
- How does INFUSE support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/infuse/jobs/4585525005
- Tailor your resume and cover letter to highlight your relevant marketing experience and enthusiasm for working with INFUSE
- Prepare for behavioral and situational interview questions that focus on your marketing skills and experience
- Follow up with INFUSE after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
