Regional Marketing Specialist (Remote, Contract)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote, Contract)

🔹 Company: INFUSE

🔹 Location: Europe (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
• Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
• Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports.

ASSUMPTION: This role requires a high level of independence and initiative, as the ideal candidate will be proactive in managing multiple projects simultaneously and staying ahead of market trends.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

✅ Envision and execute omnichannel campaigns, crafting compelling copy and collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

• Proficient in marketing automation software and CRM tools.
• Strong communication, presentation, and organizational skills.
• Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously while maintaining focus on high-priority objectives.
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.

Preferred Skills:

• Fluency in multiple European languages.
• Experience working remotely in a global team.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Flexible working hours and remote work arrangement.
• Opportunities for professional growth and development.
• Competitive compensation package, including bonuses and performance-based incentives.

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Europe. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in demand generation, lead generation, and intent-driven marketing.

Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: INFUSE was founded in Boca Raton, FL, with a European headquarters in London, UK.

Company Description:

• INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest.
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey.
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and focus on B2B marketing make it an attractive option for candidates seeking international experience and exposure to various industries.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.

Work Arrangement: Fully remote, with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• Advancement to a senior marketing role within the company.
• Expansion into other regions or markets as the company grows.
• Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in B2B marketing and gain international experience.

🌍 Location & Work Environment

Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is fully remote and can be performed from any location in Europe.

Office Location(s): Boca Raton, FL, and London, UK

Geographic Context:

• Europe offers a diverse range of cultures, languages, and markets, providing ample opportunities for candidates to gain international experience.
• The region is home to numerous tech hubs and thriving business ecosystems.
• Working remotely allows for a flexible work-life balance and the opportunity to live in various European cities.

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate different time zones.

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from any location in Europe, providing opportunities to explore new cities and cultures.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by the HR team.
• Video interview with the hiring manager.
• Test or short project to assess skills and fit.
• Final interview with the regional marketing manager and/or other stakeholders.

Key Assessment Areas:

• Marketing skills and experience.
• Communication and presentation skills.
• Problem-solving and analytical thinking.
• Cultural fit and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Demonstrate your understanding of B2B marketing and demand generation strategies in your application materials.
• Showcase your ability to work effectively in a remote, global team environment.

ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, CRM, Marketing Automation

ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company and the role.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Proactive and independent
• Adaptable and innovative
• Strong communication and presentation skills
• Ability to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proactive approach to problem-solving and continuous learning?

ASSUMPTION: INFUSE values candidates who are data-driven, collaborative, and customer-focused, with a strong work ethic and a proactive approach to their work.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing tasks effectively.
• Adapting to different time zones and working with global teams.
• Staying up-to-date with market trends and adjusting strategies accordingly.
• Balancing the need for innovation with the requirement to align marketing efforts with business objectives.

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on demand generation and account-based marketing strategies.
• INFUSE's global presence and focus on B2B marketing provide unique opportunities for international experience and exposure to various industries.
• This role offers strong growth potential for candidates looking to advance their careers in B2B marketing and gain international experience.

ASSUMPTION: This role is well-suited for candidates with experience in B2B marketing and a strong understanding of demand generation strategies, looking to gain international experience and advance their careers in a global company.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive demand for a specific product or service.
• Conducting market research to identify trends and opportunities in a specific European market.
• Creating and optimizing audience lists to target key personas effectively.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Regional Marketing Specialist role at INFUSE.

❓ Key Questions to Ask During Interview

• How does INFUSE support the professional growth and development of its employees?
• What are the most significant challenges facing the company and this role in the coming year?
• How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for advancement within the company, and how does INFUSE support internal promotions?
• How does INFUSE foster a culture of collaboration and teamwork in a remote, global environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare a portfolio or examples of your previous marketing campaigns and projects.
• Follow up with the INFUSE HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.