- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand.
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
- Creating comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports.
*ASSUMPTION:* This role requires a proactive, independent mindset with a strong focus on driving marketing success in a fast-paced, results-oriented environment.
📋 Key Responsibilities
- ✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.
- ✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.
- ✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency.
- ✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.
- ✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.
- ✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.
- ✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.
- ✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
- ✅ Attend, support, and measure the success of trade shows, conferences, and smaller events.
*ASSUMPTION:* This role requires strong analytical thinking and adaptability to stay ahead of market trends and ensure marketing efforts align with business objectives.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.
- Required Skills:
- Proficiency in marketing automation software and CRM tools.
- Strong communication, presentation, and organizational skills.
- Proactive, independent mindset with the ability to manage multiple projects simultaneously.
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies.
- Adaptability and innovation, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth.
*Preferred Skills:*
- Experience with ABM strategies and tools.
- Familiarity with European markets and local holidays.
- Fluency in additional European languages.
*ASSUMPTION:* Candidates with experience in B2B marketing and demand generation are strongly encouraged to apply.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience and location)
- Benefits:
- Competitive compensation package.
- Flexible working hours and remote work arrangement.
- Opportunities for professional growth and development.
- Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely from Europe.
*ASSUMPTION:* The salary range is estimated based on industry standards for mid-level marketing roles in Europe.
📌 Applicant Insights
🔍 Company Context
- Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, and account-based marketing.
- Company Size: INFUSE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
- Founded: INFUSE was founded in 2000 and has since grown into a global leader in B2B marketing services.
- Company Description: INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest. They work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, and Palo Alto Networks.
- Company Specialties: B2B demand generation, B2B lead generation, content syndication, content marketing, account-based demand generation, predictive demand generation, lead validation, performance marketing, lead nurturing, and intent-driven marketing.
📊 Role Analysis
- Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in B2B marketing.
- Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate closely with sales and cross-functional teams.
- Work Arrangement: This role is remote, with a focus on European markets. Flexible working hours are available, with the ability to work from anywhere in Europe.
- Growth Opportunities: INFUSE offers opportunities for professional growth and development, with the potential to advance to senior marketing roles or explore other areas of the business.
*ASSUMPTION:* This role offers excellent opportunities for career growth and development within a global marketing organization.
🌍 Location & Work Environment
- Office Type: Remote work environment, with no physical office required.
- Office Location(s): Not applicable (remote work only).
- Geographic Context: This role focuses on European markets, with a strong emphasis on understanding local trends, holidays, and cultural nuances.
- Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely.
*ASSUMPTION:* Candidates should be comfortable working remotely and have a strong understanding of European markets and cultures.
💼 Interview & Application Insights
- Typical Process: INFUSE's hiring process involves a review of applications, followed by a video interview, a test or short project, and a live interview with the hiring manager and/or interview team.
- Key Assessment Areas: Candidates should expect to be assessed on their communication skills, marketing expertise, and cultural fit with the INFUSE team.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your understanding of European markets and local trends.
- Showcase your problem-solving skills and adaptability in your application materials.
*ASSUMPTION:* INFUSE places a strong emphasis on cultural fit and communication skills in their hiring process.
*ASSUMPTION:* Candidates should be proficient in using marketing automation and CRM tools, as well as other relevant software for project management and collaboration.
👔 Cultural Fit Considerations
- Company Values: INFUSE values excellence, innovation, collaboration, and a data-driven approach to marketing.
- Work Style: INFUSE fosters a fast-paced, results-oriented environment with a strong emphasis on collaboration and adaptability.
- Self-Assessment Questions:
- How do you align with INFUSE's core values of excellence and innovation?
- How comfortable are you working remotely and collaborating with teams across Europe?
- How well do you adapt to new markets and adjust strategies as needed?
*ASSUMPTION:* Candidates should be comfortable working in a fast-paced, collaborative environment and demonstrate a strong alignment with INFUSE's core values.
⚠️ Potential Challenges
- The remote nature of this role may present challenges in terms of communication and collaboration with European teams.
- The fast-paced, results-oriented environment may require candidates to manage multiple projects simultaneously and adapt to changing priorities.
- The focus on European markets may require candidates to have a strong understanding of local trends, holidays, and cultural nuances.
*ASSUMPTION:* Candidates should be comfortable working remotely and have a strong understanding of European markets and cultures.
📈 Similar Roles Comparison
- This role is similar to other Regional Marketing Specialist positions, but with a focus on European markets and a remote work arrangement.
- Unlike some marketing roles, this position requires a strong emphasis on account-based marketing (ABM) strategies and tools.
- Career paths for this role may include advancement to senior marketing roles or exploration of other areas within the global marketing organization.
*ASSUMPTION:* Candidates should research similar marketing roles and consider how this position aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing an omnichannel campaign to engage target audiences in a specific European market.
- Conducting market research to identify trends and opportunities in a key European market and creating a regional annual marketing plan.
- Collaborating with sales and cross-functional teams to build and execute a focused ABM program for a specific industry or vertical.
*ASSUMPTION:* Candidates should be prepared to discuss their experience with similar marketing projects and demonstrate their ability to drive marketing success in a fast-paced environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within INFUSE, such as sales and product marketing?
- What opportunities are there for professional growth and development within the global marketing organization?
- How does INFUSE support its employees in working remotely and adapting to different time zones?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
*ASSUMPTION:* Candidates should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to INFUSE's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://job-boards.greenhouse.io/infuse/jobs/4585528005).
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for your video interview by practicing your communication skills and demonstrating your understanding of European markets and local trends.
- Follow up with INFUSE after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
