I

Regional Marketing Specialist (Remote, Contract)

INFUSE
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Marketing Specialist (Remote, Contract)

πŸ”Ή Company: INFUSE

πŸ”Ή Location: Europe (Remote)

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: Remote (Europe)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand for sales teams.
  • Conducting market research to identify trends, opportunities, and competitive positioning in key European markets.
  • Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program.
  • Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports.

ASSUMPTION: This role requires a high level of independence and self-motivation, as the ideal candidate will be proactive and able to manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets.

βœ… Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages.

βœ… Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences.

βœ… Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement.

βœ… Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively.

βœ… Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes.

βœ… Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas.

βœ… Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.

βœ… Attend, support, and measure the success of trade shows, conferences, and smaller events.

ASSUMPTION: This role requires strong communication, presentation, and organizational skills, as well as the ability to analyze data and make informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry, with a strong understanding of demand generation and marketing best practices.

Required Skills:

  • Proficient in marketing automation software and CRM tools
  • Strong communication, presentation, and organizational skills
  • Proactive and independent mindset, able to manage multiple projects simultaneously
  • Curiosity to learn about new markets and problem-solving persistence to tackle challenges and refine strategies
  • Adaptable and innovative, capable of adjusting strategies as needed and bringing fresh ideas to the table for enhanced engagement and growth

Preferred Skills:

  • Fluency in multiple European languages
  • Experience working remotely in a global team

ASSUMPTION: While not explicitly stated, proficiency in marketing automation software and CRM tools is essential for this role. Additionally, experience working remotely in a global team would be beneficial but not required.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and industry standards for remote contract roles in Europe)

Benefits:

  • Opportunity to work remotely with a global team
  • Exposure to international markets and cross-functional teams
  • Chance to work with industry-leading brands

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for remote contract roles in Europe, considering the experience level required for this position. Benefits may vary and are not explicitly stated in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing Services, with a focus on B2B demand and revenue marketing performance

Company Size: 1,001-5,000 employees, with a global presence in over 75 countries

Founded: INFUSE was founded with the mission to deliver demand excellence to its clients

Company Description:

  • INFUSE is a global B2B demand and revenue marketing performance company, powered by data and AI-driven demand engine
  • Offers precision targeting across in-market buyer and account profiles to drive qualified interest
  • Provides omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey

Company Specialties:

  • B2B Demand Generation
  • B2B Lead Generation
  • Content Syndication
  • Content Marketing
  • Account-Based Demand Generation
  • Predictive Demand Generation
  • Lead Validation
  • Performance Marketing
  • Lead Nurturing
  • Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE is a well-established company in the marketing services industry, with a strong focus on B2B demand and revenue marketing performance. Their global presence and extensive list of clients indicate a robust and experienced organization.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the regional marketing manager and collaborates with sales and cross-functional teams

Work Arrangement: Remote (Europe), with flexibility for full-time work (40 hours per week)

Growth Opportunities:

  • Potential to work on international campaigns and gain exposure to global markets
  • Chance to collaborate with industry-leading brands and learn from experienced professionals
  • Opportunity to develop skills in account-based marketing and demand generation strategies

ASSUMPTION: This role offers significant growth opportunities, as it allows candidates to work on international campaigns, collaborate with industry-leading brands, and develop their skills in account-based marketing and demand generation strategies.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from home or a co-working space)

Office Location(s): Europe (with the option to work from any location within Europe)

Geographic Context:

  • Europe offers a diverse range of cultures, languages, and markets, providing ample opportunities for regional marketing campaigns
  • The remote work environment allows for flexibility and work-life balance
  • INFUSE has offices in Boca Raton, FL, USA, and London, UK, with employees working remotely across Europe

Work Schedule: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the diverse range of cultures, languages, and markets in Europe provides ample opportunities for regional marketing campaigns.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Application review by INFUSE's seasoned recruiting professionals
  • Video interview with the hiring manager, followed by a test or short project
  • Live meeting or Zoom interview with the INFUSE team
  • Offer conversation, if both parties are still excited to move forward

Key Assessment Areas:

  • Marketing automation software and CRM tools proficiency
  • Communication, presentation, and organizational skills
  • Problem-solving and adaptability
  • Cultural fit with INFUSE's team and values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with marketing automation software and CRM tools
  • Demonstrate your problem-solving skills and adaptability through examples from your past experiences
  • Show enthusiasm for working remotely and collaborating with a global team

ATS Keywords: Marketing automation, CRM, demand generation, account-based marketing, omnichannel campaigns, market research, segmentation techniques, event coordination, trade shows

ASSUMPTION: INFUSE's hiring process is thorough and involves multiple stages, including an application review, video interview, test or short project, and live meeting or Zoom interview. Candidates should be prepared to demonstrate their skills and cultural fit with INFUSE's team and values.

πŸ› οΈ Tools & Technologies

  • Marketing automation software (e.g., Marketo, HubSpot, Pardot)
  • CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: While not explicitly stated, marketing automation software and CRM tools are essential for this role. Additionally, project management and communication tools will be necessary for collaboration and task management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Proactive and independent mindset
  • Ability to manage multiple projects simultaneously
  • Strong communication and organizational skills

Self-Assessment Questions:

  • Do you have a proactive and independent mindset, with the ability to manage multiple projects simultaneously?
  • Are you comfortable working remotely and collaborating with a global team?
  • Do you have strong communication and organizational skills, with a focus on delivering excellence in all projects?

ASSUMPTION: INFUSE values data-driven decision making, collaboration and teamwork, and continuous learning and improvement. Candidates should assess their fit with these values and the required work style before applying.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and prioritizing tasks effectively
  • Adapting to new markets and cultural nuances in Europe
  • Collaborating with remote teams and stakeholders across different time zones
  • Ensuring alignment between marketing campaigns and sales processes

ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, adapting to new markets, collaborating with remote teams, and ensuring alignment between marketing campaigns and sales processes. Candidates should be prepared to tackle these challenges and demonstrate their problem-solving skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses on regional marketing and account-based marketing strategies
  • INFUSE's global presence and extensive list of clients set it apart from other marketing services companies
  • This role offers significant growth opportunities, as it allows candidates to work on international campaigns and collaborate with industry-leading brands

ASSUMPTION: This role differs from traditional marketing positions, as it focuses on regional marketing and account-based marketing strategies. INFUSE's global presence and extensive list of clients set it apart from other marketing services companies, offering significant growth opportunities for candidates.

πŸ“ Sample Projects

  • Developing and executing an omnichannel campaign to engage target audiences in a specific European market
  • Conducting market research to identify trends and opportunities in a key European market
  • Creating a comprehensive project proposal, detailed campaign brief, and post-campaign evaluation report for a regional marketing campaign

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including campaign development, market research, and project management.

❓ Key Questions to Ask During Interview

  • Can you describe the regional marketing strategy for Europe and how this role fits into it?
  • How does INFUSE support remote employees and foster a collaborative work environment?
  • What opportunities are there for professional development and growth within the company?
  • How does INFUSE measure the success of its marketing campaigns, and what metrics are most important for this role?
  • What is the typical career path for someone in this role, and what opportunities might there be for advancement?

ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for your video interview by practicing your responses to common marketing and problem-solving questions
  • Research INFUSE's company culture and values to demonstrate your cultural fit during the live meeting or Zoom interview
  • Follow up with INFUSE after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.