Regional Marketing Specialist (Remote, Contract)

📌 Core Information

🔹 Job Title: Regional Marketing Specialist (Remote, Contract)

🔹 Company: INFUSE

🔹 Location: Remote (Europe)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
• Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
• Collaborating with sales and cross-functional teams to ensure campaigns align with strategic goals and drive demand
• Building and executing a focused Account-Based Marketing (ABM) program

ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and organizational skills to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets

✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages

✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table to propose new ways to engage target audiences

✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement

✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively

✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes

✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas

✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar

✅ Attend, support, and measure the success of trade shows, conferences, and smaller events

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure marketing efforts drive business results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry

Required Skills:

• Proven experience in demand generation and marketing best practices
• Proficiency in marketing automation software and CRM tools
• Strong communication, presentation, and organizational skills
• Proactive, independent mindset with the ability to manage multiple projects simultaneously
• Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies

Preferred Skills:

• Fluency in additional European languages
• Experience working remotely in a global team

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (This is an estimate based on industry standards for a contract role with 3-5 years of experience in B2B marketing in Europe)

Benefits:

• Opportunity to work remotely with a global team
• Exposure to a wide range of marketing channels and tactics
• Chance to work with industry-leading brands

Working Hours: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and the specific terms of the contract.

📌 Applicant Insights

🔍 Company Context

Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.

Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: INFUSE was founded in Boca Raton, FL, and has since expanded to include offices in London, UK.

Company Description:

• INFUSE is powered by a demand engine that ensures precision targeting across in-market buyer and account profiles to drive qualified interest
• The company offers omnichannel outreach and exclusive marketing programs to engage prospective buying groups throughout their journey
• INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others

Company Specialties:

• B2B Demand Generation
• B2B Lead Generation
• Content Syndication
• Content Marketing
• Account-Based Demand Generation
• Predictive Demand Generation
• Lead Validation
• Performance Marketing
• Lead Nurturing
• Intent-Driven Marketing

Company Website: http://www.infuse.com/

ASSUMPTION: INFUSE's global presence and work with industry-leading brands offer applicants a unique opportunity to gain experience in a dynamic and fast-paced environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 3-5 years of experience in B2B marketing.

Reporting Structure: The Regional Marketing Specialist will report directly to the Regional Marketing Manager and collaborate with sales and cross-functional teams.

Work Arrangement: This is a remote, contract position based in Europe. Applicants should be comfortable working independently and managing their time effectively in a remote setting.

Growth Opportunities:

• Exposure to a wide range of marketing channels and tactics
• Opportunity to work with industry-leading brands
• Potential to take on more responsibility and advance within the company as INFUSE continues to grow

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in a global, fast-paced environment and contribute to the success of INFUSE's clients.

🌍 Location & Work Environment

Office Type: Remote (Applicants should have a suitable home office setup with a reliable internet connection)

Office Location(s): INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be based anywhere in Europe.

Geographic Context:

• Europe is a diverse and dynamic market with unique cultural nuances and business practices
• Applicants should be comfortable working with teams across different time zones and cultures
• This role may require travel to attend and support events and trade shows

Work Schedule: Full-time (40 hours per week, flexible hours)

ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote setting, with the ability to adapt to different time zones and cultural nuances.

💼 Interview & Application Insights

Typical Process:

• Initial video interview with the hiring manager
• Test or short project to assess skills and fit
• Final interview with the regional marketing manager and/or the interview team

Key Assessment Areas:

• Marketing expertise and demand generation experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Adaptability and cultural fit

Application Tips:

• Highlight relevant experience and achievements in B2B marketing and demand generation
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for the interview by researching INFUSE's clients and marketing strategies

ATS Keywords: B2B Marketing, Demand Generation, Marketing Automation, CRM, Campaign Management, Account-Based Marketing, Market Research, Event Coordination, Trade Show Support

ASSUMPTION: Applicants should be prepared for a thorough interview process that assesses their marketing expertise, communication skills, and cultural fit with INFUSE.

🛠️ Tools & Technologies

• Marketing automation software (e.g., Marketo, Pardot, HubSpot)
• CRM tools (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Event management tools (e.g., Eventbrite, Cvent, Bizzabo)

ASSUMPTION: Applicants should have experience with marketing automation software and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Accountability
• Integrity

Work Style:

• Proactive and independent
• Adaptable and innovative
• Strong communication and organizational skills
• Problem-solving persistence

Self-Assessment Questions:

• Do you thrive in a fast-paced, results-oriented environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a proactive approach to problem-solving and a curiosity to learn about new markets?

ASSUMPTION: Applicants should assess their fit with INFUSE's company values and work style to ensure a successful and fulfilling experience in the role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing tasks effectively
• Adapting to different time zones and cultural nuances in a remote work environment
• Balancing the need for creativity and innovation with the requirement to meet strategic goals and drive demand
• Ensuring campaigns align with sales processes and integrate sales team feedback

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to tackle them proactively.

📈 Similar Roles Comparison

• This role is similar to other regional marketing specialist positions, but with a focus on B2B demand generation and account-based marketing
• INFUSE's global presence and work with industry-leading brands set this role apart from similar positions at other companies
• This role offers a unique opportunity to gain experience in a dynamic and fast-paced environment, contributing to the success of INFUSE's clients

ASSUMPTION: Applicants should research similar roles at other companies to better understand the unique aspects of this position at INFUSE.

📝 Sample Projects

• Developing and executing a successful omnichannel campaign to engage a specific target audience and drive demand
• Conducting market research to identify trends and opportunities in a key European market and incorporating findings into a regional annual marketing plan
• Building and executing a focused ABM program that tailors outreach to prospective clients effectively

ASSUMPTION: Applicants should be prepared to provide examples of their work in B2B marketing and demand generation, demonstrating their skills and experiences relevant to the required qualifications.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects I would be working on in this role?
• How does INFUSE support the integration of marketing efforts with sales processes, and how would my role contribute to this?
• What opportunities are there for professional development and growth within INFUSE?
• How does INFUSE ensure the success of its remote employees, and what resources are available to support work-life balance?
• Can you provide an example of a successful marketing campaign that INFUSE has executed, and what made it successful?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and eagerness to contribute to INFUSE's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for the interview by researching INFUSE's clients and marketing strategies
• Follow up with INFUSE after submitting your application to express your interest and reiterate your qualifications
• If selected for an interview, be prepared to provide examples of your work in B2B marketing and demand generation

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.