📌 Core Information
🔹 Job Title: Regional Marketing Specialist (Remote)
🔹 Company: INFUSE
🔹 Location: Remote (UK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing omnichannel marketing campaigns to engage target audiences and generate demand
- Conducting market research to identify trends, opportunities, and competitive positioning in key European markets
- Collaborating with sales and cross-functional teams to build and execute an Account-Based Marketing (ABM) program
- Creating comprehensive project proposals, campaign briefs, and post-campaign evaluation reports
ASSUMPTION: This role requires a high level of autonomy and initiative, as well as strong communication and project management skills to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Conduct thorough market research to identify trends, opportunities, and competitive positioning in key European markets
✅ Build out a regional annual marketing plan with clear quarterly goals to translate strategic marketing objectives into tactical campaigns and projects targeting different funnel stages
✅ Envision and execute omnichannel campaigns, crafting compelling copy while collaborating with channel specialists to ensure alignment and consistency, and bringing innovative ideas to the table
✅ Create comprehensive project proposals, detailed campaign briefs, and post-campaign evaluation reports to guide execution, facilitate ROI analysis, and support continuous improvement
✅ Collaborate with sales and cross-functional stakeholders to build and execute a focused Account-Based Marketing (ABM) program, tailoring outreach to prospective clients effectively
✅ Foster strong relationships with sales teams, integrate their feedback, and ensure campaigns align with sales processes
✅ Create and optimize audience lists, using database insights and applying effective segmentation techniques to target key personas
✅ Coordinate direct mail campaigns for local holidays and maintain the regional event calendar
✅ Attend, support, and measure the success of trade shows, conferences, and smaller events
ASSUMPTION: This role requires a strong understanding of demand generation and marketing best practices, as well as proficiency in marketing automation software and CRM tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of proven experience as a Regional Marketing Specialist or in a similar role within the B2B marketing industry
Required Skills:
- Proven experience in B2B marketing, with a strong understanding of demand generation and marketing best practices
- Proficiency in marketing automation software and CRM tools
- Strong communication, presentation, and organizational skills
- Proactive, independent mindset, able to take the initiative and manage multiple projects simultaneously
- Curiosity to learn about new markets and a problem-solving persistence to tackle challenges and refine strategies
Preferred Skills:
- Experience with Account-Based Marketing (ABM)
- Fluency in additional European languages
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of demand generation are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for mid-level marketing roles in the UK)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: INFUSE is a global B2B demand and revenue marketing performance company, specializing in B2B demand generation, lead generation, content syndication, and account-based demand generation.
Company Size: INFUSE has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: INFUSE was founded in 2001 and has since grown into a global leader in B2B demand generation.
Company Description:
- INFUSE is powered by a demand engine that uses first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights to ensure precision targeting across in-market buyer and account profiles.
- The company offers omnichannel outreach and exclusive marketing programs to identify and engage prospective buying groups throughout their journey.
- INFUSE works with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Company Specialties:
- B2B Demand Generation
- B2B Lead Generation
- Content Syndication
- Content Marketing
- Account-Based Demand Generation
- Predictive Demand Generation
- Lead Validation
- Performance Marketing
- Lead Nurturing
- Intent-Driven Marketing
Company Website: http://www.infuse.com/
ASSUMPTION: INFUSE's global presence and extensive experience in B2B demand generation make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with sales and cross-functional teams.
Work Arrangement: Remote (UK), with flexibility for occasional on-site meetings or events.
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role
- Expansion into new markets or regions
- Development of specialized skills in areas such as ABM or content marketing
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to advance their careers in B2B marketing.
🌍 Location & Work Environment
Office Type: INFUSE has offices in Boca Raton, FL, and London, UK, but this role is remote and can be performed from anywhere in the UK.
Office Location(s): Boca Raton, FL, and London, UK
Geographic Context:
- The UK offers a diverse and dynamic market for B2B marketing, with a strong focus on technology and financial services sectors.
- The remote work arrangement provides flexibility and work-life balance, with the opportunity to work from home or a co-working space.
- The UK has a thriving tech industry, with numerous events and networking opportunities for marketing professionals.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for marketing professionals seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video interview with the hiring manager
- Skills assessment or project
- Final interview with the team
- Offer and onboarding
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for INFUSE's mission
- Be prepared to discuss your experience with marketing automation software and CRM tools
- Research INFUSE's clients and industry to show your knowledge and interest in the company
ATS Keywords: Regional Marketing Specialist, B2B Marketing, Demand Generation, Campaign Management, Account-Based Marketing, Market Research, CRM, Marketing Automation
ASSUMPTION: INFUSE's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the team.
🛠️ Tools & Technologies
- Marketing automation software (e.g., Marketo, Pardot, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
ASSUMPTION: Proficiency in marketing automation software and CRM tools is essential for success in this role, as they are used to manage campaigns, track performance, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Proactive and independent
- Adaptable and innovative
- Strong communication and project management skills
- Ability to manage multiple projects simultaneously
Self-Assessment Questions:
- Do you thrive in a fast-paced, results-oriented environment?
- Are you comfortable managing multiple projects simultaneously?
- Do you have a proactive approach to problem-solving and continuous improvement?
ASSUMPTION: INFUSE values candidates who are proactive, adaptable, and innovative, with strong communication and project management skills.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to market trends and changes in the B2B landscape
- Collaborating effectively with remote teams and stakeholders
- Balancing the demands of multiple campaigns and projects
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses on B2B demand generation and account-based marketing, requiring a strong understanding of these disciplines
- INFUSE's global presence and extensive experience in B2B demand generation set it apart from other marketing agencies and consultancies
- This role offers significant growth potential for candidates with strong performance and a desire to advance their careers in B2B marketing
ASSUMPTION: This role is well-suited for marketing professionals with experience in B2B demand generation and a strong interest in account-based marketing.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive demand for a new product launch
- Conducting market research to identify trends and opportunities in a key European market
- Creating and optimizing audience lists to target key personas and improve campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does INFUSE support the professional development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does INFUSE measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like at INFUSE, and how does it support work-life balance?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into INFUSE's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for INFUSE's mission
- Be prepared to discuss your experience with marketing automation software and CRM tools during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
