Regional Marketing Specialist, Strategic Accounts

📌 Core Information

🔹 Job Title: Regional Marketing Specialist, Strategic Accounts

🔹 Company: Checkout.com

🔹 Location: New York, NY & Atlanta, GA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies for strategic accounts
• Driving revenue growth and brand awareness through cross-channel marketing efforts
• Focusing on Account-Based Marketing (ABM) to engage and nurture key accounts
• Collaborating with cross-functional teams to deliver impactful results

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Assist in the development and execution of a comprehensive, cross-channel marketing plan for a portfolio of target accounts, driving revenue growth and brand awareness

✅ Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution (1:1, 1:few, 1:many) to effectively engage and nurture key accounts

✅ Contribute to the development of innovative marketing strategies, exploring new approaches and supporting experimentation to stay ahead in the rapidly evolving market landscape

✅ Execute initiatives tailored for our most valued clients, such as showcasing success stories, partnership announcements, and case studies

✅ Develop personalized sales assets using regional insights, ensuring alignment with our product propositions and the unique needs of key accounts

✅ Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives

✅ Use tools such as Looker, Pardot, Salesforce, 6sense, and Google Analytics to measure the impact and ROI of marketing activities, and turn insights into actionable strategies

✅ Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences

✅ Build and strengthen relationships with key stakeholders and partners in the market to enhance Checkout.com's brand presence and reputation

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in strategic B2B marketing, with a focus on account-based marketing. Experience in payments, fintech, or related industries is a plus.

Required Skills:

• Proven experience in strategic B2B marketing, particularly in account-based marketing
• Cross-channel marketing expertise, including events, social media, content, PR, email marketing, and more
• Strong project management skills, with the ability to set priorities and support cross-functional teams
• Data-driven mindset, with experience using marketing technology tools for performance tracking and ROI analysis
• Innovative approach to marketing, with the ability to explore and execute new ideas

Preferred Skills:

• Experience in the payments or fintech industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the payments or fintech industry may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for mid-level marketing roles in the New York and Atlanta areas)

Benefits:

• Competitive health, dental, and vision insurance
• 401(k) plan with company match
• Generous time off and flexible working arrangements
• Professional development opportunities
• Employee referral bonuses

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely two days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services & Fintech

Company Size: Medium (1,001-5,000 employees)

Founded: 2012

Company Description:

• Checkout.com is a global payments technology company that helps businesses accept payments anywhere, in any way, and on any platform
• The company offers a high-performance payments platform that enables businesses to process payments, send payouts, and manage card programs
• Checkout.com is headquartered in London, with offices in New York, Paris, Dubai, Hong Kong, and other locations across six continents

Company Specialties:

• Payments
• Financial Services
• Fintech
• eCommerce
• Retail
• B2B
• Performance

Company Website: https://www.checkout.com

ASSUMPTION: Checkout.com's global presence and focus on innovation make it an attractive employer for marketing professionals seeking international experience and growth opportunities.

📊 Role Analysis

Career Level: Mid-Level (3-5 years of experience)

Reporting Structure: This role reports directly to the Strategic Accounts Marketing Lead and collaborates with cross-functional teams, including sales, product, and engineering

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Progression to a senior marketing role within the Strategic Accounts team
• Expansion into other regions or product lines within Checkout.com
• Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the fintech industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities

Office Location(s): New York, NY & Atlanta, GA

Geographic Context:

• New York, NY: A major global financial hub with a vibrant tech scene and diverse cultural offerings
• Atlanta, GA: A growing tech hub with a lower cost of living and a strong focus on innovation and entrepreneurship

Work Schedule: Standard business hours with flexible working arrangements and the option to work remotely two days per week

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a better work-life balance and the opportunity to enjoy both urban and suburban living.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral interview with the marketing team
• Final interview with the Strategic Accounts Marketing Lead

Key Assessment Areas:

• Marketing strategy and execution
• Data-driven decision making
• Collaboration and communication skills
• Cultural fit and alignment with Checkout.com's values

Application Tips:

• Highlight relevant marketing experience, with a focus on account-based marketing and cross-channel campaigns
• Include specific examples of marketing initiatives that drove measurable results
• Tailor your resume and cover letter to emphasize your fit for this role and Checkout.com's company culture

ATS Keywords: Account-Based Marketing, B2B Marketing, Cross-Channel Marketing, Strategic Marketing, Regional Marketing, Marketing Strategy, Marketing Execution, Data-Driven Marketing, Marketing Technology, Marketing Performance, Marketing ROI

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise and ability to drive results through strategic and data-driven approaches.

🛠️ Tools & Technologies

• Looker
• Pardot
• Salesforce
• 6sense
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for applicants with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Performance-obsessed
• Fast-moving
• Collaborative
• Innovative

Work Style:

• Data-driven
• Strategic
• Hands-on
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you have experience developing and executing regional marketing strategies for strategic accounts?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision making?
• Do you have a proven track record of driving results through strategic and innovative marketing approaches?

ASSUMPTION: Applicants should assess their fit with Checkout.com's values and work style to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with evolving market conditions
• Collaborating with cross-functional teams across different time zones
• Adapting to new tools and technologies as the company grows and evolves

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively in a dynamic environment, and adapt to change.

📈 Similar Roles Comparison

• This role is unique in its focus on regional marketing for strategic accounts within the payments and fintech industries
• Compared to other marketing roles, this position requires a higher level of strategic thinking and data-driven decision making
• Career progression in this role may lead to senior marketing positions within Checkout.com or other fintech companies

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and revenue growth for a strategic account in the retail industry
• Creating personalized sales assets for key accounts in the e-commerce sector, highlighting Checkout.com's unique value proposition and product offerings
• Analyzing marketing performance data to identify trends, optimize campaigns, and maximize ROI for strategic accounts in the B2B space

ASSUMPTION: Applicants should be prepared to provide specific examples of marketing projects they have managed, with a focus on driving results and demonstrating their expertise in the field.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Checkout.com's strategic accounts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Checkout.com support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like Checkout.com?
• How does Checkout.com foster a culture of innovation and collaboration among its marketing team members?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and eagerness to contribute to Checkout.com's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Checkout.com careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and fit for this role
• Prepare for your interviews by researching Checkout.com's company culture and values, and practicing your responses to common marketing interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.