Regional Product Marketing Manager

📌 Core Information 🔹 Job Title: Regional Product Marketing Manager 🔹 Company: Match Group 🔹 Location: Gurugram, HR, IN 🔹 Job Type: Full-Time 🔹 Category: Software Development 🔹 Date Posted: May 22, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing go-to-market strategies for new product features - Collaborating with cross-functional teams to drive app growth and feature adoption - Influencing product direction and marketing strategy using data and user insights - Elevating the in-app brand experience and user engagement - Working in a global matrixed organization and influencing without direct authority ASSUMPTION: This role requires a strong understanding of both marketing and product development, as well as the ability to balance brand, business, and user experience. 📋 Key Responsibilities ✅ Own go-to-market strategy to drive new feature adoption, including: - Partnering with brand, product, and creative teams to develop product feature strategy - Working closely with CRM and lifecycle teams to design campaigns supporting feature adoption, re-engagement, and long-term user retention - Collaborating with global marketing, regional product marketing managers, and CRM teams to identify user opportunities and develop/execute marketing strategies - Building new processes to strengthen collaboration and coordination between product, localization, and marketing teams - Acting as the voice of the consumer and a strong brand steward, staying close to in-app user behavior and pain points - Elevating users' in-app experience by bringing brand values and personality to life within the app - Working closely with the product growth team and global/regional PMM teams to influence a roadmap for innovation development - Defining KPIs for feature and campaign success, analyzing performance, and recommending optimizations ASSUMPTION: This role involves a high degree of collaboration and project management, requiring the ability to juggle multiple priorities and stakeholders across regions and time zones. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred) Experience: - 5-7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies - Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams - Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces - Ability to distill insights from data and user research to influence product direction and marketing strategy - Experience working with creative, product, and brand teams to bring narratives to life in-app - Excellent project management skills with the ability to operate in a global matrixed organization and influence without direct authority Preferred Skills: - Familiarity with the dating industry or related consumer tech sectors - Experience working with diverse, global teams - Fluency in multiple languages ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams. 💰 Compensation & Benefits Salary Range: ₹2,000,000 - ₹3,000,000 per annum (Estimated based on industry standards for the role, experience level, and location) Benefits: - Comprehensive health insurance - Retirement savings plans - Employee stock purchase plan - Generous time-off policies - Employee assistance programs - Professional development opportunities Working Hours: Full-time position with standard business hours, Monday through Friday, with flexibility for occasional remote work ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and company performance. 📌 Applicant Insights 🔍 Company Context Industry: Match Group operates in the consumer internet and technology sector, focusing on the online dating industry. The company has pioneered online dating and continues to innovate in this space, with a portfolio of over 45 brands, including Tinder, OkCupid, and Hinge. Company Size: Match Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: Match Group was founded in 1995 and has since grown into a publicly-traded company with a global presence. Company Description: - Match Group is on a mission to spark meaningful connections for every single person in the world - The company operates more than 45 brands under its portfolio, with a focus on online dating and social discovery - Match Group has a strong commitment to diversity, equity, and inclusion, fostering an inclusive work environment for employees Company Specialties: - Online dating - Consumer internet and technology - Mobile apps - Social discovery - Data-driven marketing Company Website: mtch.com ASSUMPTION: Match Group's focus on innovation, data-driven decision-making, and user-centric design makes it an attractive employer for marketing and product professionals seeking to make an impact in the consumer tech industry. 📊 Role Analysis Career Level: This role is at the manager level, with the opportunity to influence product direction and marketing strategy across multiple brands and regions. Reporting Structure: The Regional Product Marketing Manager will report to the Senior Director of Product Marketing and work closely with global and regional product marketing managers, as well as cross-functional teams in product, marketing, and lifecycle management. Work Arrangement: This role is primarily on-site, with the opportunity for occasional remote work. The position requires collaboration with global teams, so flexibility and adaptability to different time zones are essential. Growth Opportunities: - Opportunities to work on high-impact projects and influence product direction - Exposure to a diverse portfolio of brands and markets, fostering a well-rounded skill set - Potential for career progression within the marketing or product organization - Access to professional development resources and training programs ASSUMPTION: Match Group's global presence and diverse portfolio of brands provide ample opportunities for career growth and development within the organization. 🌍 Location & Work Environment Office Type: Match Group's Gurugram office is a modern, collaborative workspace designed to foster creativity and innovation. Office Location(s): Gurugram, HR, IN Geographic Context: - Gurugram is a major technology hub and a significant contributor to India's IT industry - The city offers a vibrant culture, diverse food scene, and numerous recreational opportunities - Gurugram is well-connected by road, rail, and air, with easy access to New Delhi and other major cities Work Schedule: Standard business hours, Monday through Friday, with flexibility for occasional remote work ASSUMPTION: Gurugram's thriving tech industry and vibrant culture make it an attractive location for marketing and product professionals seeking to advance their careers in the consumer tech sector. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-depth interviews with cross-functional stakeholders 4. Final interview with the senior director of product marketing Key Assessment Areas: - Strategic thinking and problem-solving skills - Ability to collaborate effectively with cross-functional teams - Understanding of CRM and lifecycle marketing strategies - Proficiency in data analysis and user research - Cultural fit and alignment with Match Group's values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare examples of go-to-market strategies you've developed and executed in previous positions - Familiarize yourself with Match Group's portfolio of brands and understand the unique value proposition of each - Research the online dating industry and be prepared to discuss trends and competitors ATS Keywords: Product marketing, lifecycle marketing, go-to-market strategy, CRM, user engagement, data analysis, project management, cross-functional collaboration, brand positioning, user retention, in-app experience, campaign development, market strategy, consumer insights, innovation development ASSUMPTION: Match Group's application process is designed to assess candidates' strategic thinking, collaboration skills, and cultural fit, with a focus on identifying individuals who can make a significant impact on the company's growth and success. 🛠️ Tools & Technologies - CRM platforms (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Data analysis and visualization tools (e.g., Tableau, Google Analytics) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: Match Group uses industry-standard tools and technologies to support its marketing and product development efforts. Proficiency in these tools is not explicitly required but may be beneficial for candidates. 👔 Cultural Fit Considerations Company Values: - Innovation - Collaboration - Integrity - Accountability - Empowerment Work Style: - Data-driven and results-oriented - Collaborative and team-focused - Adaptable and flexible in a fast-paced environment - Committed to continuous learning and professional development Self-Assessment Questions: 1. How do you balance brand, business, and user experience in your decision-making process? 2. How have you adapted to working with diverse, global teams in previous roles? 3. How do you stay up-to-date with industry trends and consumer behavior in the online dating space? ASSUMPTION: Match Group values candidates who align with their core values and can thrive in a collaborative, data-driven, and fast-paced work environment. ⚠️ Potential Challenges 1. Balancing the needs of multiple brands and regions with varying user behaviors and cultural contexts 2. Managing cross-functional teams and stakeholders with competing priorities and perspectives 3. Keeping up with the fast-paced nature of the consumer tech industry and adapting to changes in user behavior and market trends 4. Maintaining a strong work-life balance in a demanding and high-pressure role ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and rewarding work environment. 📈 Similar Roles Comparison 1. Product Marketing Manager (Consumer Tech): This role is similar to the Regional Product Marketing Manager position, focusing on go-to-market strategies and user engagement. However, the regional aspect of the current role requires a broader perspective and the ability to adapt to diverse markets. 2. Lifecycle Marketing Manager: While this role shares some responsibilities with the Regional Product Marketing Manager, such as campaign development and user engagement, it has a more narrow focus on customer lifecycle management and retention strategies. 3. Brand Manager (Consumer Products): This role involves brand positioning and messaging, but it differs from the Regional Product Marketing Manager position in its focus on consumer packaged goods and lack of emphasis on go-to-market strategies and user engagement. ASSUMPTION: While these roles share some similarities with the Regional Product Marketing Manager position, each has unique aspects that require distinct skills and expertise. 📝 Sample Projects 1. Developing and executing a go-to-market strategy for a new in-app feature, including user segmentation, messaging, and campaign development 2. Conducting user research and data analysis to inform product positioning and branding for a regional market 3. Collaborating with cross-functional teams to create an in-app event celebrating a brand's anniversary, driving user engagement and retention 4. Building and optimizing a CRM campaign to re-engage dormant users and drive feature adoption ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the collaborative nature of the Regional Product Marketing Manager role. ❓ Key Questions to Ask During Interview 1. How does Match Group support the growth and development of its product marketing managers? 2. Can you describe the typical career path for someone in this role, and what opportunities exist for advancement within the organization? 3. How does Match Group approach user privacy and data protection in its marketing strategies? 4. Can you provide an example of a successful go-to-market strategy implemented by a previous product marketing manager, and what factors contributed to its success? 5. How does Match Group foster a culture of innovation and adaptability in its marketing and product development efforts? ASSUMPTION: These interview questions are designed to provide insight into Match Group's company culture, career growth opportunities, and marketing strategies, helping candidates make informed decisions about their application and potential fit within the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare examples of go-to-market strategies you've developed and executed in previous positions - Familiarize yourself with Match Group's portfolio of brands and understand the unique value proposition of each - Research the online dating industry and be prepared to discuss trends and competitors - Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.