Regional Trade Marketing Planning Manager- East

📌 Core Information

🔹 Job Title: Regional Trade Marketing Planning Manager - East

🔹 Company: Mondelēz International

🔹 Location: Shanghai, China

🔹 Job Type: On-site

🔹 Category: Sales

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing category strategies based on local insights and competitive analysis
• Coordinating promotional activities and optimizing resource allocation
• Enhancing team capabilities to drive growth in the region
• Collaborating cross-functionally to achieve business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic and competitive market.

📋 Key Responsibilities

✅ Develop and implement category strategies that align with global objectives and local market conditions

✅ Coordinate promotional activities and ensure effective execution at the point of sale

✅ Optimize resource allocation to maximize ROI and drive business growth

✅ Collaborate with cross-functional teams, including sales, marketing, and operations, to achieve business objectives

✅ Monitor and analyze market trends, consumer behavior, and competitor activities to inform strategic decision-making

✅ Provide regular reports on performance metrics and recommend data-driven improvements

✅ Manage and develop a high-performing team, fostering a culture of continuous learning and improvement

ASSUMPTION: This role requires a strong understanding of the fast-moving consumer goods (FMCG) industry, as well as the ability to adapt to changing market conditions and consumer preferences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Economics, Management, or a related field

Experience: At least 8 years of experience in sales, marketing, or channel management within the FMCG sector, with a minimum of 5 years in team or project management

Required Skills:

• Proven expertise in trade marketing, sales execution, and channel strategy
• Strong data analysis skills and proficiency in data analysis tools
• Excellent communication and presentation skills in both Chinese and English
• Proven ability to work effectively in a cross-functional and matrix organization
• Strong leadership and team management skills
• Ability to adapt to a fast-paced and dynamic work environment

Preferred Skills:

• Master's degree in a related field
• Experience in a multinational corporation (MNC) environment
• Familiarity with the Mondelēz International organization and its brands

ASSUMPTION: Candidates with experience in the snacks or beverage categories may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a regional trade marketing manager role in Shanghai, the estimated salary range is CNY 400,000 - 600,000 per year. This range takes into account the candidate's experience level, as well as market conditions and the company's compensation structure.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and career growth within the organization
• Employee discounts on Mondelēz International products

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to work additional hours as needed to meet business demands. The role may also require frequent travel within the region.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on snacks, chocolate, candy, gum, and beverages. The company is a global leader in its categories and has a strong presence in China.

Company Size: Mondelēz International is a large multinational corporation with over 80,000 employees worldwide. In China, the company has over 4,000 employees and operates manufacturing plants in East, South, and North China, as well as a Global Biscuit R&D Technical Center in Suzhou.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business. The company has a rich history dating back to the late 19th century, with iconic brands such as Oreo, Cadbury, and Toblerone.

Company Description:

• Mondelēz International is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way.
• The company's portfolio includes iconic brands such as Oreo, belVita, LU biscuits, Cadbury Dairy Milk, Milka, Toblerone, Sour Patch Kids, and Trident.
• Mondelēz International is an equal opportunity employer and welcomes applicants from diverse backgrounds.

Company Specialties:

• Production of snacks, chocolate, candy, gum, and beverages
• Global brand management and marketing
• Sales and distribution in both modern and traditional trade channels
• Supply chain management and manufacturing operations

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International's success in the Chinese market can be attributed to its strong brand portfolio, local market insights, and effective execution of marketing and sales strategies.

📊 Role Analysis

Career Level: This role is a senior-level position within the sales organization, reporting directly to the Regional Category Director.

Reporting Structure: The Regional Trade Marketing Planning Manager - East will oversee a team of trade marketing managers and will collaborate closely with the sales, marketing, and operations functions.

Work Arrangement: This role requires frequent travel within the region to visit customers, monitor trade execution, and support the sales team. The role may also require occasional international travel to attend global meetings or training sessions.

Growth Opportunities:

• Progression to a regional or global category management role
• Expansion into other functions, such as marketing, sales, or operations
• Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: Successful candidates will have a strong track record of driving business growth and will be able to demonstrate a clear understanding of the FMCG industry and the Mondelēz International organization.

🌍 Location & Work Environment

Office Type: The Mondelēz International Shanghai office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): The Shanghai office is located in the Sales Office - Shanghai, China.

Geographic Context:

• Shanghai is the largest city in China by population and the largest city proper in the world, with a total population of over 24 million people.
• The city is a major commercial and financial hub, with a strong presence of multinational corporations and a thriving consumer market.
• Shanghai is known for its rich cultural heritage, modern architecture, and vibrant food scene.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate business needs. The role may require occasional weekend work or overtime to meet project deadlines.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and workloads.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and other stakeholders
• Final decision and offer extension

Key Assessment Areas:

• Candidates' understanding of the FMCG industry and the Mondelēz International organization
• Candidates' ability to develop and implement effective category strategies
• Candidates' leadership and team management skills
• Candidates' communication and presentation skills in both Chinese and English

Application Tips:

• Highlight relevant experience in trade marketing, sales execution, and channel strategy
• Demonstrate a strong understanding of the FMCG industry and the Mondelēz International organization
• Tailor your resume and cover letter to emphasize your fit for the role and the company's values

ATS Keywords: Trade Marketing, Sales Execution, Channel Strategy, Category Management, FMCG, Mondelēz International, Shanghai, China

ASSUMPTION: The interview process may include case studies, presentations, or role-play scenarios to assess candidates' problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, SPSS, R)
• Presentation software (e.g., PowerPoint, Prezi)
• Project management tools (e.g., Microsoft Project, Asana, Trello)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and have experience with data analysis tools and presentation software.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and cross-functional
• Data-driven and insights-led
• Agile and adaptable

Self-Assessment Questions:

• How do you demonstrate your commitment to loving our consumers and brands in your daily work?
• Can you provide an example of a time when you grew every day in a challenging situation?
• How do you ensure that you do what's right, even when faced with difficult decisions or trade-offs?

ASSUMPTION: Successful candidates will be able to articulate how their personal values align with Mondelēz International's company values and will be able to provide specific examples of their work style in action.

⚠️ Potential Challenges

• Managing a large and diverse team across multiple locations
• Balancing global brand requirements with local market needs
• Navigating a complex and matrixed organization
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in their previous roles and how they plan to approach these potential challenges in this role.

📈 Similar Roles Comparison

• This role is similar to other regional trade marketing manager positions in the FMCG industry, but with a focus on the snacks category and the unique market dynamics of China.
• Compared to other regions, the Chinese market is characterized by its large and diverse consumer base, rapid market growth, and intense competition.
• Career progression in this role may lead to regional or global category management roles within Mondelēz International or other multinational corporations.

ASSUMPTION: Candidates should be able to articulate how their experience and skills make them a strong fit for this role, compared to other similar roles in the industry.

📝 Sample Projects

• Developing a comprehensive category strategy for the Oreo brand in the East China region, including trade promotion plans, pricing strategy, and trade channel optimization
• Conducting a competitive analysis of the chocolate market in China and identifying opportunities for growth and differentiation for the Cadbury brand
• Leading a cross-functional team to execute a successful trade promotion for the belVita brand, resulting in a 20% increase in sales and a 15% increase in market share

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to business growth and market share gains.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges facing the snacks category in the East China region and how this role is positioned to address them?
• How does the sales team in the East China region collaborate with other functions, such as marketing and operations, to drive business growth?
• What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
• How does Mondelēz International support the growth and development of its employees, and what opportunities are available for career progression within the organization?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?

ASSUMPTION: Candidates should approach the interview as an opportunity to learn more about the role, the team, and the company, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Regional Trade Marketing Planning Manager - East
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Mondelēz International, the FMCG industry, and the specific challenges facing the snacks category in the East China region
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.