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Regional Trade Marketing Planning Manager- East

MondelΔ“z International
Full-time
On-site
Shanghai, Shanghai, China

πŸ“Œ Core Information

πŸ”Ή Job Title: Regional Trade Marketing Planning Manager - East

πŸ”Ή Company: MondelΔ“z International

πŸ”Ή Location: Shanghai, China

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Sales & Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing category strategies and sales plans based on local insights and competitive analysis
  • Coordinating promotional activities and optimizing resource allocation
  • Ensuring alignment with key performance indicators (KPIs)
  • Managing and developing a team, fostering a culture of growth and collaboration
  • Working cross-functionally with various departments to drive business success

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, fast-paced environment. Candidates should be comfortable with frequent travel and have a proven track record in trade marketing, sales, or related fields.

πŸ“‹ Key Responsibilities

βœ… Develop and implement category strategies and sales plans based on local insights and competitive analysis

βœ… Coordinate promotional activities, ensuring alignment with brand guidelines and KPIs

βœ… Optimize resource allocation to maximize ROI and drive business growth

βœ… Manage and develop a team, fostering a culture of growth and collaboration

βœ… Work cross-functionally with various departments, including sales, marketing, and operations, to drive business success

βœ… Monitor and analyze sales performance, providing regular reports and insights to stakeholders

ASSUMPTION: This role requires a strong understanding of the fast-moving consumer goods (FMCG) industry, as well as experience in trade marketing, sales, or related fields. Candidates should be comfortable working with data and have a proven track record of driving business growth through strategic planning and execution.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, economics, management, or a related field

Experience: At least 8 years of experience in sales, marketing, or channel management within the FMCG industry, with a minimum of 5 years in team or project management

Required Skills:

  • Proven experience in trade marketing, sales, or related fields
  • Strong analytical skills and data-driven mindset
  • Excellent communication and presentation skills in both Chinese and English
  • Proven ability to manage and develop teams
  • Strong project management skills and the ability to work independently
  • Familiarity with the Chinese market and consumer behavior

Preferred Skills:

  • Master's degree in a related field
  • Experience working with global brands or multinational corporations
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the snack food or beverage industry may have an advantage, as they will have a better understanding of the specific challenges and opportunities within these categories.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a regional trade marketing manager role in Shanghai, the estimated salary range is Β₯350,000 - Β₯500,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the cost of living in Shanghai.

Benefits:

  • Health insurance and retirement plans
  • Performance-based bonuses and incentives
  • Opportunities for professional development and career growth
  • Global mobility opportunities

Working Hours: Full-time, with occasional overtime and travel required

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific experience, skills, and qualifications. The final salary offer will be determined by MondelΔ“z International based on its internal compensation structure and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MondelΔ“z International operates in the food and beverage manufacturing industry, with a focus on snacks, including biscuits, chocolate, candy, and gum. The company is a global leader in its categories and has a strong presence in the Chinese market.

Company Size: MondelΔ“z International is a large, multinational corporation with over 80,000 employees worldwide. In China, the company has approximately 4,000 employees and operates manufacturing plants in East, South, and North China, as well as a global biscuit R&D technical center in Suzhou.

Founded: MondelΔ“z International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business. However, the company's history can be traced back to the 19th century, with iconic brands such as Oreo, Cadbury, and Toblerone.

Company Description:

  • MondelΔ“z International is an equal opportunity employer and is committed to fostering a diverse and inclusive work environment
  • The company is focused on empowering people to snack right by offering the right snack, for the right moment, made the right way
  • MondelΔ“z International is headquartered in the Greater Chicago Area, Illinois, with regional offices around the world

Company Specialties:

  • Production Foods

Company Website: https://www.mondelezinternational.com/?utm_source=linkedin.com&utm_medium=button&utm_campaign=Linkedin_homepage

ASSUMPTION: MondelΔ“z International's global presence and strong brand portfolio provide opportunities for career growth and development. The company's commitment to diversity and inclusion creates a supportive work environment for employees from various backgrounds.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Trade Marketing for the East region. The role is part of the Sales organization and is responsible for driving business growth through strategic planning and execution.

Reporting Structure: The Regional Trade Marketing Planning Manager - East will report directly to the Head of Trade Marketing for the East region and will manage a team of trade marketing managers and coordinators.

Work Arrangement: This role is on-site, with occasional travel required to visit clients, attend industry events, and support the sales team in the field.

Growth Opportunities:

  • Progression to a senior-level role within the trade marketing function, such as Head of Trade Marketing or Director of Category Management
  • Opportunities to work on cross-functional projects or take on special assignments to gain exposure to different aspects of the business
  • Global mobility opportunities, as MondelΔ“z International has operations in over 80 countries

ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and sales within a global, fast-moving consumer goods company. Successful candidates will have the opportunity to work on high-impact projects, drive business growth, and develop their leadership skills.

🌍 Location & Work Environment

Office Type: MondelΔ“z International's Shanghai office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.

Office Location(s): The Shanghai office is located in the Sales Office - Shanghai, China.

Geographic Context:

  • Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million people
  • The city is known for its vibrant culture, rich history, and diverse food scene
  • Shanghai is a global financial center and a major transportation hub, with convenient access to international flights

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. However, the role may require occasional overtime and travel, as mentioned earlier.

ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth. The city's vibrant culture and convenient access to international travel make it an attractive location for expatriates and locals alike.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department to discuss the role and assess cultural fit
  • On-site or virtual interview with the hiring manager and a member of the HR department
  • Final round interview with senior leadership, focusing on strategic thinking and problem-solving skills
  • Job offer and onboarding

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data-driven mindset
  • Communication and presentation skills in both Chinese and English
  • Leadership and team management skills
  • Understanding of the FMCG industry and the Chinese market

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the FMCG industry and the Chinese market in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and cultural fit
  • Research MondelΔ“z International's mission, values, and company culture to ensure alignment with your personal goals and work style

ATS Keywords: Trade Marketing, Sales Planning, Category Management, FMCG, Chinese Market, Strategic Planning, Team Management, Data Analysis, Cross-functional Collaboration, Global Brand

ASSUMPTION: MondelΔ“z International's recruitment process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Successful candidates will be able to demonstrate a strong understanding of the FMCG industry, the Chinese market, and MondelΔ“z International's business.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis tools (e.g., Excel, SQL, Tableau)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Communication and collaboration tools (e.g., Microsoft Teams, Slack, WeChat)

ASSUMPTION: The tools and technologies listed above are commonly used in trade marketing and sales roles within the FMCG industry. However, the specific tools and technologies required may vary depending on the company's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Love our Consumers and Brands
  • Grow Every Day
  • Do What's Right

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Agile and adaptable to change
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you demonstrate your love for consumers and brands in your daily work?
  • Can you provide an example of a time when you grew professionally or personally, and what steps you took to achieve that growth?
  • How do you ensure that you are doing what's right, both in your personal and professional life?

ASSUMPTION: MondelΔ“z International's company values and work style create a dynamic and collaborative work environment that prioritizes growth, accountability, and a consumer-centric mindset. Successful candidates will be able to demonstrate alignment with these values and work style preferences.

⚠️ Potential Challenges

  • The fast-paced and dynamic nature of the FMCG industry can be challenging, requiring candidates to be adaptable and resilient
  • The role may require frequent travel, which can be demanding and may impact work-life balance
  • The competitive nature of the Chinese market may present challenges in driving business growth and maintaining market share
  • The role may require candidates to work with a diverse range of stakeholders, including internal teams, external clients, and government agencies, which can be complex and time-consuming

ASSUMPTION: The challenges listed above are common to trade marketing and sales roles within the FMCG industry, particularly in the competitive Chinese market. Successful candidates will be able to navigate these challenges effectively and drive business growth through strategic planning and execution.

πŸ“ˆ Similar Roles Comparison

  • Compared to other trade marketing roles, this position offers a unique opportunity to work on a regional scale, with a focus on driving business growth through strategic planning and execution
  • The Chinese market presents unique challenges and opportunities, requiring candidates to have a strong understanding of the local consumer behavior and market dynamics
  • This role offers a clear career path for growth and development within the trade marketing function, with opportunities to progress to senior-level roles or take on special assignments

ASSUMPTION: The comparison points listed above highlight the unique aspects of this role and the opportunities it presents for career growth and development within the trade marketing function.

πŸ“ Sample Projects

  • Developing a comprehensive category strategy and sales plan for a key brand in the East region, based on local insights and competitive analysis
  • Coordinating a regional promotional campaign, including the development of promotional materials, allocation of resources, and monitoring of sales performance
  • Conducting a market analysis to identify growth opportunities and optimize resource allocation across the East region

ASSUMPTION: The sample projects listed above are representative of the types of projects that a Regional Trade Marketing Planning Manager - East may be expected to work on. However, the specific projects and priorities may vary depending on the company's strategic goals and market conditions.

❓ Key Questions to Ask During Interview

  • Can you describe the company's strategic priorities for the East region, and how this role contributes to achieving those priorities?
  • How does the company support the professional development and career growth of its employees, particularly within the trade marketing function?
  • Can you provide an example of a time when the company demonstrated its commitment to doing what's right, both internally and externally?
  • How does the company measure the success of its trade marketing efforts, and what key performance indicators (KPIs) are used to track progress?
  • What opportunities are there for collaboration and knowledge-sharing with other regions or functions within the company?

ASSUMPTION: The key questions listed above are designed to provide candidates with a better understanding of the company's strategic priorities, work environment, and career growth opportunities. Successful candidates will be able to demonstrate their alignment with the company's values and work style preferences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, problem-solving skills, and cultural fit
  • Prepare for behavioral interview questions that focus on your leadership style, team management skills, and ability to work effectively in a dynamic, fast-paced environment
  • Research MondelΔ“z International's mission, values, and company culture to ensure alignment with your personal goals and work style
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.