REMOTE: Marketing Data Analyst

📌 Core Information

🔹 Job Title: Marketing Data Analyst (Remote)

🔹 Company: Marrina Decisions

🔹 Location: Wisconsin, United States (Remote)

🔹 Job Type: Remote

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Transforming raw data into actionable insights to drive business decisions
• Developing and implementing data strategies to support business objectives
• Collaborating with cross-functional teams to identify data needs and opportunities
• Staying up-to-date with the latest data technologies and trends

ASSUMPTION: This role requires a strong balance of technical skills and business acumen. The ideal candidate will be comfortable working independently and collaborating with teams to drive data-driven decisions.

📋 Key Responsibilities

✅ Develop and implement data strategies to support business objectives

✅ Conduct complex data analysis to uncover insights and trends

✅ Build and maintain data models and pipelines

✅ Develop and implement data-driven marketing strategies

✅ Analyze marketing campaign performance and provide actionable insights

✅ Create interactive dashboards and reports to communicate findings

✅ Conduct customer segmentation and profiling

✅ Identify opportunities for marketing optimization

✅ Collaborate with marketing teams to measure campaign effectiveness

✅ Collaborate with cross-functional teams to identify data needs and opportunities

✅ Provide data-driven recommendations to improve business performance

✅ Stay up-to-date with the latest data technologies and trends

ASSUMPTION: The role requires a strong focus on data analysis, visualization, and communication to effectively drive business decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Economics, or a related field

Experience: 3+ years of experience in data analysis and business intelligence

Required Skills:

• Advanced proficiency in SQL and Python
• Strong statistical knowledge and ability to apply statistical methods to solve complex problems
• Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards
• Excellent problem-solving and analytical skills to identify patterns, trends, and insights from large datasets
• Strong communication skills to effectively convey complex findings to both technical and non-technical audiences
• Data modeling and ETL experience to transform raw data into actionable insights
• Operationally focused with a strong reliance on process and standards
• Keen attention to detail and accuracy in reporting
• Comfortable working across teams and seeking alignment to help maintain a best-in-class marketing operations framework
• Collaborative and highly communicative with team, peers, partners, and executives
• Ready to learn and solve problems both in isolation and in a team environment
• Must know Excel or Google Sheets - power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.)

Preferred Skills:

• Experience with machine learning or predictive modeling techniques
• Domain expertise in B2B Marketing
• Leadership skills to mentor junior analysts and guide data initiatives
• Business acumen to understand the organization's goals and translate data into actionable recommendations
• Project management skills to manage multiple projects and prioritize tasks effectively

ASSUMPTION: The required skills for this role are highly technical and specialized, with a strong emphasis on data analysis, visualization, and communication.

💰 Compensation & Benefits

Salary Range: $75,000 - $120,000 per year (Estimated based on industry standards for a Mid-Senior level Marketing Data Analyst in the United States)

Benefits:

• Health Benefits
• Paid Vacation
• Paid Holidays
• Paid Sick Time
• Ongoing Training Programs

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for a Mid-Senior level Marketing Data Analyst in the United States. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Marrina Decisions is an advertising services company specializing in email marketing, marketing automation, and digital marketing. They offer staffing services, marketing recruitment, and marketing solutions to help businesses achieve their marketing goals.

Company Size: Marrina Decisions has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: Marrina Decisions was founded in 2013 and is headquartered in Santa Clara, California.

Company Description:

• Marrina Decisions is a leading email marketing agency that helps businesses achieve excellent results with quicker execution for high-impact responsive email campaigns.
• The company offers a proven process for email production, including strategy, development, and launch, to ensure flawless emails that empower marketers to achieve their goals.
• Marrina Decisions is committed to providing excellent customer service and helping clients achieve their marketing objectives through effective email marketing campaigns.

Company Specialties:

• Email Marketing
• Marketing Automation
• Digital Marketing
• Staffing Services
• Marketing Recruitment
• Marketing Solutions
• Marketing Analytics
• Account-Based Marketing
• Email QA
• Email Design
• Email Template Design
• Lead Generation
• Revenue Generation
• Marketing Operations
• Martech
• Marketing Technology
• Marketing Strategy
• Campaign Management
• Campaign Execution
• Marketo Consultant
• Marketo Services

Company Website: http://www.marrinadecisions.com/

ASSUMPTION: Marrina Decisions is an established company with a strong focus on email marketing and digital marketing services. Their specialties and expertise make them a valuable partner for businesses looking to improve their marketing efforts.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: The Marketing Data Analyst will report directly to the Marketing Manager or Director of Marketing.

Work Arrangement: This is a fully remote position, allowing for flexible scheduling and work-life balance.

Growth Opportunities:

• As a mid-sized company, Marrina Decisions offers opportunities for career growth and advancement within the marketing department and the organization as a whole.
• The remote nature of this role also provides opportunities for professional development and networking with other remote team members and industry professionals.
• The focus on data-driven decision-making and continuous learning provides opportunities for the Marketing Data Analyst to expand their skills and knowledge in the field of marketing analytics.

ASSUMPTION: The Marketing Data Analyst role at Marrina Decisions offers a unique opportunity to work with a diverse range of clients and industries, providing valuable experience and growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Wisconsin, United States

Geographic Context:

• Wisconsin is located in the Midwestern United States and is known for its natural beauty, including forests, lakes, and rivers.
• The state has a humid continental climate, with warm summers and cold, snowy winters.
• Wisconsin is home to a diverse range of industries, including manufacturing, healthcare, and technology, providing ample opportunities for professional growth and development.

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The fully remote nature of this role provides a high degree of flexibility and work-life balance for the right candidate. The geographic context of Wisconsin offers a unique blend of natural beauty and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical assessment or case study
• Final interview with the Marketing Manager or Director of Marketing
• Background check and offer

Key Assessment Areas:

• Technical skills in data analysis, visualization, and communication
• Problem-solving and analytical skills
• Cultural fit and alignment with Marrina Decisions' values and work style
• Ability to work independently and collaborate with teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Include specific examples of your data analysis and visualization skills in your resume and cover letter
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills and practicing with sample datasets
• Research Marrina Decisions and be prepared to discuss how your skills and experiences align with the company's values and work style

ATS Keywords: Data Analysis, SQL, Python, Statistical Knowledge, Data Visualization, Problem-Solving, Analytical Skills, Data Modeling, ETL, Attention to Detail, Collaboration, Communication, Excel, Google Sheets, Machine Learning, Project Management

ASSUMPTION: The application process for the Marketing Data Analyst role at Marrina Decisions is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company. Applicants should be prepared to demonstrate their skills and experiences throughout the application and interview process.

🛠️ Tools & Technologies

• SQL
• Python
• Tableau
• Power BI
• Looker
• Excel or Google Sheets
• Machine Learning libraries (e.g., scikit-learn, TensorFlow)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed are the most relevant for the Marketing Data Analyst role at Marrina Decisions. However, the specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Remote-friendly and flexible
• Data-driven and analytical
• Collaborative and team-oriented
• Results-oriented and actionable
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it provides?
• Are you comfortable working with a diverse range of clients and industries?
• Do you have strong data analysis and visualization skills, and are you comfortable communicating complex findings to both technical and non-technical audiences?
• Are you a self-starter who can work independently and collaborate effectively with teams?
• Do you have a strong attention to detail and a commitment to accuracy in your work?

ASSUMPTION: Marrina Decisions values candidates who are customer-centric, innovative, collaborative, data-driven, and results-oriented. The ideal candidate will be comfortable working remotely and collaborating with a diverse range of clients and industries.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues and clients
• The fast-paced nature of marketing may require the Marketing Data Analyst to juggle multiple projects and priorities simultaneously
• Working with a diverse range of clients and industries may present unique challenges and require the Marketing Data Analyst to adapt quickly to new environments
• The remote nature of this role may limit opportunities for in-person networking and professional development

ASSUMPTION: The Marketing Data Analyst role at Marrina Decisions presents unique challenges and opportunities for the right candidate. Applicants should be prepared to navigate the potential challenges and leverage the unique benefits of this role.

📈 Similar Roles Comparison

• The Marketing Data Analyst role at Marrina Decisions is similar to other marketing data analyst roles in the industry, but with a focus on email marketing and digital marketing services
• Compared to other marketing data analyst roles, this role may require a higher level of technical expertise in data analysis, visualization, and communication
• Career progression in this role may lead to opportunities in marketing management, marketing strategy, or data science, depending on the individual's skills and interests

ASSUMPTION: The Marketing Data Analyst role at Marrina Decisions is unique in its focus on email marketing and digital marketing services, but shares many similarities with other marketing data analyst roles in the industry.

📝 Sample Projects

• Developing and implementing a data-driven marketing strategy for a B2B client to improve campaign performance and ROI
• Analyzing customer data to identify segmentation opportunities and improve customer retention for a B2C e-commerce client
• Building and maintaining a data pipeline to automate the collection, cleaning, and transformation of marketing data for a mid-sized marketing agency

ASSUMPTION: The sample projects listed are representative of the types of projects a Marketing Data Analyst at Marrina Decisions may work on, but the specific projects and clients may vary depending on the individual's skills, experiences, and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical projects and clients that the Marketing Data Analyst will work with?
• How does Marrina Decisions support the professional development and growth of its Marketing Data Analysts?
• What is the typical work-life balance for a remote Marketing Data Analyst at Marrina Decisions?
• How does Marrina Decisions ensure effective communication and collaboration among its remote team members?
• What are the most challenging aspects of working as a remote Marketing Data Analyst at Marrina Decisions, and how does the company support its team members in overcoming these challenges?

ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the company, and the work environment for the Marketing Data Analyst position at Marrina Decisions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on data analysis, visualization, and communication
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills and practicing with sample datasets
• Research Marrina Decisions and be prepared to discuss how your skills and experiences align with the company's values and work style
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.