📌 Core Information
🔹 Job Title: Marketing Data Analyst (Remote)
🔹 Company: Marrina Decisions
🔹 Location: Austin, Texas (Remote)
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Transforming raw data into actionable insights to drive business decisions
- Conducting complex data analysis to uncover trends and opportunities
- Collaborating with marketing teams to measure campaign effectiveness
- Providing data-driven recommendations to improve business performance
- Staying up-to-date with the latest data technologies and trends
ASSUMPTION: This role requires a strong balance of technical skills and business acumen. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement data strategies to support business objectives
✅ Conduct complex data analysis to uncover insights and trends
✅ Build and maintain data models and pipelines
✅ Develop and implement data-driven marketing strategies
✅ Analyze marketing campaign performance and provide actionable insights
✅ Create interactive dashboards and reports to communicate findings
✅ Conduct customer segmentation and profiling
✅ Identify opportunities for marketing optimization
✅ Collaborate with marketing teams to measure campaign effectiveness
✅ Collaborate with cross-functional teams to identify data needs and opportunities
✅ Provide data-driven recommendations to improve business performance
✅ Stay up-to-date with the latest data technologies and trends
ASSUMPTION: The role may evolve over time as the company grows and its data needs change. The ideal candidate will be adaptable and eager to take on new challenges.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Statistics, Mathematics, Economics, or a similar quantitative discipline)
Experience: 3+ years of experience in data analysis and business intelligence
Required Skills:
- Advanced proficiency in SQL and Python
- Strong statistical knowledge and ability to apply statistical methods to solve complex problems
- Expertise in data visualization tools (Tableau, Power BI, Looker, etc.) to create compelling and informative dashboards
- Excellent problem-solving and analytical skills to identify patterns, trends, and insights from large datasets
- Strong communication skills to effectively convey complex findings to both technical and non-technical audiences
- Data modeling and ETL experience to transform raw data into actionable insights
- Operationally focused with a strong reliance on process and standards
- Keen attention to detail and accuracy in reporting
- Comfortable working across teams and seeking alignment to help maintain a best-in-class marketing operations framework
- Collaborative and highly communicative with team, peers, partners, and executives
- Ready to learn and solve problems both in isolation and in a team environment
- Must know Excel or Google Sheets - power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.)
Preferred Skills:
- Experience with machine learning or predictive modeling techniques
- Domain expertise in B2B Marketing
- Leadership skills to mentor junior analysts and guide data initiatives
- Business acumen to understand the organization's goals and translate data into actionable recommendations
- Project management skills to manage multiple projects and prioritize tasks effectively
ASSUMPTION: While the role is remote, the ideal candidate will be comfortable working in a fast-paced, collaborative environment and be available during standard US business hours.
💰 Compensation & Benefits
Salary Range: $75,000 - $110,000 per year (Based on industry standards for a Marketing Data Analyst with 3+ years of experience in the United States)
Benefits:
- Health Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick Time
- Ongoing Training Programs
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marrina Decisions is an advertising services company specializing in email marketing, marketing automation, and digital marketing solutions. They operate in a competitive market with a focus on delivering high-quality, responsive email campaigns.
Company Size: Marrina Decisions is a mid-sized company with 51-200 employees. This size allows for a collaborative work environment with opportunities for growth and mentorship.
Founded: Marrina Decisions was founded in 2013 and has since grown to become a leading email marketing agency, offering a range of services to help clients achieve their marketing goals.
Company Description:
- Marrina Decisions is a leading email marketing agency that helps clients achieve excellent results with quicker execution for flawless emails, empowering them to achieve their goals.
- The company offers a proven process for email production, including strategy, development, and launch, to ensure high-quality, responsive campaigns.
- Marrina Decisions is committed to providing ongoing training programs and opportunities for learning and growth in the MarTech world.
Company Specialties:
- Email Marketing
- Marketing Automation
- Digital Marketing
- Staffing Services
- Email Marketing Agency
- Marketing Agency
- Digital Marketing Solutions
- Marketing Analytics
- Account-Based Marketing
- Email QA
- Email Design
- Email Template Design
- Lead Generation
- Revenue Generation
- Marketing Operations
- Martech
- Marketing Technology
- Marketing Strategy
- Campaign Management
- Campaign Execution
- Marketo Consultant
- Marketo Services
Company Website: http://www.marrinadecisions.com/
ASSUMPTION: Marrina Decisions' focus on email marketing and digital solutions makes this role an excellent fit for candidates with experience in these areas.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: The Marketing Data Analyst will report directly to the Marketing Operations Manager and collaborate with various marketing teams and cross-functional stakeholders.
Work Arrangement: This role is fully remote, with the expectation that the candidate will be available during standard US business hours.
Growth Opportunities:
- As Marrina Decisions continues to grow, there may be opportunities for the Marketing Data Analyst to take on more responsibilities and advance their career within the company.
- The ideal candidate will be eager to learn and take on new challenges as the role and the company evolve.
ASSUMPTION: The Marketing Data Analyst role is a critical position within the company, and the ideal candidate will have a significant impact on Marrina Decisions' continued success.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Austin, Texas (Remote)
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry and offers a high quality of life with a relatively low cost of living compared to other major US cities.
- The remote work arrangement allows for greater flexibility and work-life balance.
- Marrina Decisions' fully remote work environment fosters a collaborative and inclusive culture.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The fully remote work environment at Marrina Decisions requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Marketing Operations Manager and potential team members
- Background check and onboarding
Key Assessment Areas:
- Technical skills in data analysis, SQL, Python, and data visualization
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit with Marrina Decisions' values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
- Include specific examples of your data analysis projects and the impact you've made in previous roles.
- Be prepared to discuss your approach to data-driven decision-making and how you've applied it in the past.
- Demonstrate your understanding of the marketing industry and how you can contribute to Marrina Decisions' success.
ATS Keywords: Data Analysis, SQL, Python, Data Visualization, Marketing, Campaign Performance, Actionable Insights, Data-Driven Decisions, Remote Work
ASSUMPTION: The interview process at Marrina Decisions is designed to assess both technical skills and cultural fit. The ideal candidate will be able to demonstrate their expertise and enthusiasm for the role.
🛠️ Tools & Technologies
- SQL
- Python
- Tableau
- Power BI
- Looker
- Excel or Google Sheets
- Marketo (desired)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be eager to learn and adopt new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Collaboration
- Continuous Learning
- Innovation
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you stay organized and manage your time in a remote work environment?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or processes?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with Marrina Decisions' values and work style through their responses to these self-assessment questions.
⚠️ Potential Challenges
- The fully remote work environment may require more self-motivation and time management skills than a traditional office setting.
- The fast-paced nature of the role may require the Marketing Data Analyst to prioritize tasks and manage their time effectively.
- The ideal candidate will be comfortable working with large datasets and complex data analysis tools.
- The role may require occasional collaboration with teams in different time zones, which may impact communication and scheduling.
ASSUMPTION: The potential challenges listed above are not insurmountable, and the ideal candidate will be able to navigate these challenges with the right skills and mindset.
📈 Similar Roles Comparison
- Compared to other Marketing Data Analyst roles, this position offers a unique opportunity to work with a leading email marketing agency and gain exposure to a wide range of marketing campaigns and data sets.
- Marrina Decisions' focus on email marketing and digital solutions makes this role an excellent fit for candidates with experience in these areas.
- Career progression in this role may lead to opportunities in marketing operations, marketing technology, or data science, depending on the candidate's interests and skills.
ASSUMPTION: The ideal candidate will be able to leverage their experience in this role to advance their career in marketing, data analysis, or a related field.
📝 Sample Projects
- Conducting a comprehensive analysis of a client's email marketing campaign performance and providing actionable insights to optimize future campaigns
- Developing and implementing a customer segmentation strategy to improve targeted marketing efforts and increase customer engagement
- Creating interactive dashboards and reports to communicate complex data insights to both technical and non-technical stakeholders
ASSUMPTION: The sample projects listed above are intended to illustrate the types of tasks the Marketing Data Analyst may be responsible for in this role. The ideal candidate will be able to provide specific examples of their own relevant projects and experiences.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Marketing Data Analyst at Marrina Decisions?
- How does Marrina Decisions support the professional development and growth of its employees?
- Can you provide an example of a time when Marrina Decisions had to adapt to a significant change in the market or industry, and how the company responded?
- How does Marrina Decisions measure the success of its email marketing campaigns, and how does the Marketing Data Analyst contribute to this process?
- What are the most important qualities and skills for someone to succeed in this role?
ASSUMPTION: The ideal candidate will be proactive in asking questions and demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
- Prepare for the technical assessment or case study by brushing up on your data analysis, SQL, Python, and data visualization skills.
- Research Marrina Decisions' industry and company background to demonstrate your understanding and enthusiasm for the role.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
