Remote SEO Content Writer

📌 Core Information

🔹 Job Title: Remote SEO Content Writer

🔹 Company: Pelago

🔹 Location: Kuala Lumpur, Malaysia (Remote)

🔹 Job Type: Full-time

🔹 Category: Travel & Hospitality

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and optimized travel content that connects with readers and supports traffic and conversion goals.
• Collaborating with cross-functional teams to ensure content aligns with Pelago's tone, voice, and brand integrity.
• Conducting thorough research to identify content opportunities based on audience interests, seasonality, and current trends.
• Implementing SEO strategies to enhance visibility and improve rankings across regions and search engines.
• Managing content production calendars and ensuring timely delivery of articles and distribution of content.

ASSUMPTION: This role requires a strong commitment to quality, excellent editorial skills, and experience in SEO best practices. Prior experience in a similar role in travel or eCommerce industries is preferred.

📋 Key Responsibilities

✅ Write engaging and optimized travel content (articles, product detail pages, and other landing pages) that connects with readers, provides unique value, aligns with search intent, and supports traffic and conversion goals.

✅ Take ownership of articles, ensuring content is error-free, well-structured, and seamlessly aligned with Pelago’s tone, voice, and brand integrity.

✅ Identify and integrate multimedia elements (images, videos, infographics) into content that can increase relevance and engagement.

✅ Conduct thorough research to identify content opportunities based on audience interests, seasonality, and current trends.

✅ Follow and implement SEO content strategies to enhance visibility and improve rankings across regions and search engines.

✅ Maintain the content production calendar and collaborate with external teams, ensuring timely delivery of articles and distribution of content.

✅ Adeptly manage stakeholder expectations and adhere rigorously to established deadlines and timelines.

✅ Analyze and report on content performance, keyword trends, and the impact of SEO activities.

✅ Stay informed on the latest SEO trends, algorithm updates, and travel content innovations.

✅ Support ad-hoc tasks and projects as assigned, demonstrating flexibility and a problem-solving mindset.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the team's needs and the candidate's skills.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Communications, or a related field (or equivalent experience).

Experience: 2-5 years of experience in SEO content writing, preferably in the travel or eCommerce industries.

Required Skills:

• Excellent editorial skills to ensure accuracy, grammar, and consistency in all content.
• Knowledge of on-page SEO best practices, including keyword research, meta tags, optimized headers, and effective internal linking strategies.
• Proficiency in using tools like Google Search Console, and keyword research platforms (e.g., Ahrefs, Google Keyword Planner) to monitor and enhance content performance.
• Experience in using content management systems (CMS) to efficiently upload and update content.
• Strong collaboration and communication skills to work across teams and manage stakeholders effectively.
• Regularly engages with travel-related media—blogs, vlogs, magazines, and social media trends—to stay informed and inspired.

Preferred Skills:

• Prior experience in off-page optimization.
• Fluency in multiple languages.

ASSUMPTION: While the job description does not explicitly mention preferred qualifications, having experience in off-page optimization and fluency in multiple languages could provide a competitive edge for candidates.

💰 Compensation & Benefits

Salary Range: Based on industry standards for SEO Content Writers with 2-5 years of experience in the travel industry, the estimated salary range is USD 35,000 - 55,000 per year. However, Pelago may offer a different salary range based on the candidate's experience and skills.

Benefits:

• Work Flexibility
• Insurance
• Remote Working

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards. The actual salary offered may vary depending on the candidate's experience, skills, and Pelago's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Pelago operates in the travel arrangements industry, focusing on connecting users with global, local cultures, and ideas to expand their lives.

Company Size: Pelago has 51-200 employees, which means candidates can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Pelago was founded in 2019, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Pelago is a travel experiences platform created by Singapore Airlines Group, offering a highly curated, visually inspiring, and trustworthy way to explore the world.
• The company aims to connect users with global, local cultures, and ideas, allowing them to expand their lives through unique travel experiences.
• Pelago's team consists of diverse, passionate, empowered, inclusive, authentic, and open individuals who share the same values and strive towards a common goal.

Company Specialties:

• Travel Arrangements
• Travel Experiences
• Travel Magazine

Company Website: https://www.pelago.com

ASSUMPTION: Pelago's focus on connecting users with global cultures and ideas sets it apart from traditional travel agencies, offering candidates a unique opportunity to create engaging and inspiring content.

📊 Role Analysis

Career Level: This role is suitable for mid-level SEO content writers with 2-5 years of experience, looking to grow their careers in the travel industry.

Reporting Structure: The SEO Content Writer will report directly to the Content Manager or a similar role within Pelago's content team.

Work Arrangement: This is a remote, full-time position with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• As Pelago continues to grow, there may be opportunities for the SEO Content Writer to take on more responsibilities or move into a management role.
• Working for a young, innovative company like Pelago provides ample opportunities for professional development and growth.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, Pelago's focus on innovation and growth suggests that there may be ample opportunities for professional development and advancement within the company.

🌍 Location & Work Environment

Office Type: Pelago has multiple office locations, but this role is remote and can be performed from anywhere in the world.

Office Location(s): Pelago's offices are located in Singapore and Kuala Lumpur, but employees are not required to be based in these locations.

Geographic Context:

• Kuala Lumpur, Malaysia: Pelago's Kuala Lumpur office is located in the heart of the city, offering employees easy access to public transportation, shopping, and dining options.
• Singapore: Pelago's Singapore office is located in the International Plaza, providing employees with a convenient and modern work environment.

Work Schedule: The work schedule for this role is flexible, with the expectation that employees will maintain regular working hours and be available during core business hours in their respective time zones.

ASSUMPTION: While the job description does not explicitly mention the work schedule, it is implied that employees are expected to maintain regular working hours and be available during core business hours in their respective time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., writing sample or SEO task)
• Final interview with the hiring manager

Key Assessment Areas:

• Writing skills and style
• SEO knowledge and experience
• Cultural fit and alignment with Pelago's values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your writing samples, demonstrating your ability to create engaging and SEO-friendly content.
• Prepare for the technical assessment by brushing up on your SEO knowledge and being ready to discuss your approach to content creation and optimization.
• Research Pelago's company culture and values, and be prepared to discuss how your personal values align with the company's mission.

ATS Keywords: SEO, content writing, travel, research, collaboration, communication, editorial skills, keyword research, CMS, travel media engagement, off-page optimization

ASSUMPTION: Pelago's application process may vary depending on the specific role and the candidate's qualifications. However, the typical process outlined above is based on industry standards for similar roles.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• SEO tools (e.g., Google Search Console, Ahrefs, Google Keyword Planner)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Pelago's internal systems and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Passionate about building great products
• Empowered and inclusive team environment
• Focused on innovation and growth

Work Style:

• Collaborative and cross-functional teamwork
• Flexible and adaptable to change
• Results-driven and focused on delivering value to users

Self-Assessment Questions:

• Do you share Pelago's passion for building great products and connecting users with global cultures and ideas?
• Are you comfortable working in a collaborative and cross-functional team environment, and do you thrive on delivering results that drive user engagement and growth?
• Do you have a growth mindset and are you eager to learn and adapt to new challenges and opportunities?

ASSUMPTION: Pelago's focus on innovation, collaboration, and results-driven work styles suggests that candidates who are passionate, adaptable, and eager to learn will be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing stakeholder expectations and adhering to tight deadlines in a remote work environment
• Staying up-to-date with the latest SEO trends, algorithm updates, and travel content innovations
• Balancing the need for SEO optimization with the desire to create engaging and unique content that resonates with readers
• Working effectively in a cross-functional team with members from different time zones and cultural backgrounds

ASSUMPTION: While Pelago offers a flexible and remote-friendly work environment, candidates should be prepared to manage their time effectively, communicate clearly with team members, and adapt to the unique challenges of working in a global team.

📈 Similar Roles Comparison

• Unlike traditional travel agencies, Pelago focuses on connecting users with global cultures and ideas through a highly curated, visually inspiring, and trustworthy travel experience.
• As a young and innovative company, Pelago offers candidates the opportunity to grow professionally and contribute to the company's success in a way that may not be possible in more established organizations.
• While the role of SEO Content Writer is similar to other content creation roles in the travel industry, Pelago's focus on innovation and growth sets it apart from more traditional travel agencies and content platforms.

ASSUMPTION: Pelago's unique focus on connecting users with global cultures and ideas, as well as its commitment to innovation and growth, sets it apart from more traditional travel agencies and content platforms, offering candidates a unique opportunity to create engaging and inspiring content.

📝 Sample Projects

• Creating a series of articles on sustainable travel practices and their impact on local communities and the environment
• Developing a comprehensive guide to the best local food and cultural experiences in popular travel destinations around the world
• Conducting keyword research and on-page optimization for a new product category, such as adventure travel or wellness retreats

ASSUMPTION: The sample projects listed above are intended to provide candidates with an idea of the types of content and initiatives they may work on as an SEO Content Writer at Pelago. However, the specific projects and priorities may vary depending on the team's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader content strategy at Pelago?
• How does Pelago support the professional development and growth of its employees, particularly in the content and SEO teams?
• Can you provide examples of how Pelago has adapted to changes in the travel industry and SEO best practices in the past, and how the company continues to innovate and grow?
• How does Pelago measure the success of its content and SEO strategies, and how does this role contribute to those metrics?
• What is the work-life balance like for employees in this role, and how does Pelago support remote work and flexible scheduling?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company culture at Pelago. However, candidates should also be prepared to ask questions specific to their own experiences, skills, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your SEO content writing experience and any relevant industry knowledge.
• Prepare a portfolio of your writing samples, demonstrating your ability to create engaging and SEO-friendly content in the travel industry.
• If selected for an interview, be prepared to discuss your approach to content creation and optimization, as well as your understanding of Pelago's company culture and values.
• Follow up with Pelago after your interview to express your continued interest in the role and reiterate your qualifications and enthusiasm for the opportunity.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.