📌 Core Information
🔹 Job Title: Reputation and Brand Specialist
🔹 Company: Lithia & Driveway
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing online reviews and social media presence for dealerships
- Collaborating with internal and external teams to enhance dealership reputations
- Creating engaging social media content and managing monthly content calendars
- Serving as a key point of contact for dealership clients and providing regular updates
- Analyzing trends and identifying opportunities for public relations initiatives
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple tasks simultaneously. Previous experience in social media management or reputation management is a plus but not required.
📋 Key Responsibilities
✅ Manage online reviews and social media presence for dealerships
✅ Collaborate with internal and external teams to enhance dealership reputations
✅ Create engaging social media content and manage monthly content calendars
✅ Serve as a key point of contact for dealership clients and provide regular updates
✅ Analyze trends and identify opportunities for public relations initiatives
✅ Design visually appealing graphics and foster community connections through relevant content
✅ Escalate significant negative reviews to appropriate teams for resolution
✅ Prepare and distribute monthly performance reports
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree preferred but not required
Experience: 0-2 years of relevant experience
Required Skills:
- Strong attention to detail and sense of urgency
- Excellent active listening and critical thinking skills
- Effective time management and ability to prioritize tasks
- Familiarity with social media tools and reputation management platforms (a plus)
Preferred Skills:
- Previous experience in social media management or reputation management
- Fluency in additional languages (a plus)
ASSUMPTION: While a bachelor’s degree is preferred, Lithia & Driveway values relevant experience and skills over formal education.
💰 Compensation & Benefits
Salary Range: $19.00 - $26.00 per hour
Benefits:
- Competitive pay
- Medical, Dental, and Vision Plans
- Paid Holidays and PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Motor Vehicles
Company Size: 10,001+ employees
Founded: 1946
Company Description:
- Lithia & Driveway is one of the nation’s fastest-growing automotive retailers, listed as 145 on the Fortune 500 (NYSE: LAD)
- Owns more than 300 stores supporting over 50 automotive brands and provides job opportunities for more than 20,000 people
- Offers a variety of opportunities across their stores, brands, and home office
Company Specialties:
- New & Used Car Sales
- Automotive Service
- Financing
- Toyota, Ford, BMW, Chevrolet, MINI, Acura, Volkswagen, Subaru, Mercedes, Kia, Hyundai, Nissan, Honda, Porsche, Audi, Lexus, Smart, GMC, Cadillac, and Buick
Company Website: http://www.lithiamotors.com
ASSUMPTION: Lithia & Driveway’s large size and diverse brands offer numerous growth and development opportunities for employees.
📊 Role Analysis
Career Level: Entry to Mid-Level
Reporting Structure: Reports directly to the Online Reputation and Brand Manager
Work Arrangement: Fully Remote
Growth Opportunities:
- Potential career growth within the marketing and communications department
- Opportunities to work with various dealerships and brands
- Access to Lithia Learning Center for professional development
ASSUMPTION: This role provides an excellent entry point into the automotive industry and offers opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote (Work from home)
Office Location(s): Remote - USA
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Opportunity to work with dealerships across the United States
- Access to a diverse range of clients and industries
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Attention to detail
- Problem-solving abilities
- Cultural fit with Lithia & Driveway
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of social media management and reputation management
- Prepare examples of how you’ve handled negative reviews or challenging social media situations
ATS Keywords: Social Media Management, Reputation Management, Client Engagement, Content Development, Trend Analysis, Public Relations, Attention to Detail, Active Listening, Critical Thinking, Time Management, Collaboration
ASSUMPTION: Lithia & Driveway uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, etc.)
- Reputation management platforms (e.g., LADTech dashboard)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Take personal ownership
- Improve constantly
- Earn customers for life
- Have fun in the process
Work Style:
- Self-motivated and independent
- Strong communication and collaboration skills
- Adaptable and able to manage multiple tasks
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working independently and managing your time effectively?
- Do you enjoy collaborating with diverse teams and clients?
ASSUMPTION: Lithia & Driveway values employees who embody their core values and are able to work effectively in a remote environment.
⚠️ Potential Challenges
- Managing multiple dealerships and brands simultaneously
- Handling negative reviews and maintaining a positive brand image
- Keeping up with the fast-paced nature of social media and industry trends
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other social media or reputation management roles, this position offers a unique opportunity to work with multiple dealerships and brands
- Lithia & Driveway’s large size and diverse brands provide numerous growth and development opportunities
- This role may have more responsibility and autonomy than similar entry-level positions in smaller organizations
ASSUMPTION: This role offers a competitive salary range and comprehensive benefits package compared to similar roles in the industry.
📝 Sample Projects
- Developing and implementing a social media strategy for a new dealership launch
- Managing a crisis communication plan in response to a negative review or event
- Creating visually appealing graphics and content for a dealership’s social media profiles
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives you may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall marketing and communications strategy for the dealerships?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for remote employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of how you’ve handled negative reviews or challenging social media situations
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
