Responsable du Marketing de Contenu / Content Marketing Manager

📌 Core Information

🔹 Job Title: Responsable du Marketing de Contenu / Content Marketing Manager

🔹 Company: Genetec

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 4-7 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Planning, creating, and optimizing B2B content to build brand awareness, drive demand, and support the customer journey.
• Managing content requests and ensuring editorial quality throughout the content lifecycle.
• Collaborating with cross-functional teams, including design, demand generation, and product marketing.
• Analyzing content performance and making data-driven decisions to improve effectiveness.
• Adapting content for different markets or segments by coordinating with regional marketers.

ASSUMPTION: This role requires a high level of autonomy and strong organizational skills to manage multiple priorities and deadlines. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have a solid understanding of the B2B buyer journey, demand generation, and how content drives pipeline.

📋 Key Responsibilities

✅ Develop and manage an editorial calendar aligned to corporate narratives, product launches, campaigns, and buyer needs, translating these into compelling, audience-centric stories.

✅ Lead the creation of high-quality B2B content across a range of formats: blog posts, white papers, case studies, guides, video scripts, emails, and more.

✅ Manage in-house editor and freelance writers to ensure high-quality, on-brand content is delivered on time and aligned with strategic goals.

✅ Create thoughtful, well-structured briefs that guide writers, ensuring alignment on messaging, format, and audience.

✅ Collaborate with subject matter experts to source ideas and create relevant, authoritative content.

✅ Ensure brand voice, tone, and messaging are consistent across all content and formats.

✅ Optimize content for SEO, user engagement, and lead generation channels.

✅ Manage and maintain the content library, ensuring internal guidelines and marketing assets are organized and up to date.

✅ Conduct regular content audits to inform strategy, identify gaps, opportunities for refreshing, and ensure content accuracy and relevance.

✅ Review content performance, making data-driven decisions to improve effectiveness.

✅ Coordinate with regional marketers to adapt content for different markets or segments.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking. The ideal candidate will have a strong background in B2B content marketing and a proven track record of driving results through compelling storytelling.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, journalism, communications, or a related field.

Experience: 4-7 years of experience in B2B content marketing, preferably in software or technology sectors.

Required Skills:

• Fluency in French and English, both verbal and written.
• Exceptional writing and editing skills with an ability to translate technical or abstract topics into clear, compelling content.
• Strong understanding of the B2B buyer journey, demand generation, and how content drives pipeline.
• Experience managing editorial calendars and content workflows.
• SEO knowledge and ability to create content that ranks and converts.
• Comfortable working cross-functionally and managing multiple priorities in a deadline-driven environment.
• Familiarity with best practices for repurposing, content mapping, and content governance.

Preferred Skills:

• Video scriptwriting experience.
• Multilingual content marketing or international marketing experience.
• Experience collaborating with cross-functional teams, including design, demand generation, and product marketing.

ASSUMPTION: The ideal candidate will have a strong background in B2B content marketing and a proven track record of driving results through compelling storytelling. They will be comfortable working in a fast-paced, collaborative environment and have a solid understanding of the B2B buyer journey, demand generation, and how content drives pipeline.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for similar roles in Montreal)

Benefits:

• Attractive compensation package
• Training Tuition Reimbursement Program
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Work-life balance with a flexible working schedule
• Free, unlimited coffee
• Private, free parking for all employees
• Onsite fitness facility with personal trainer

Working Hours: Full-time (40 hours/week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Montreal. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Large enterprise with established processes and a diverse range of products and services)

Founded: 1997 (Over 25 years of experience in the industry)

Company Description:

• Leading technology provider of business intelligence, unified physical security, public safety, and operations.
• Develops open-platform software, hardware, and cloud-based services for the physical security and public safety industry.
• Flagship product, Security Center, unifies IP-based video surveillance, access control, and automatic license plate recognition (ALPR) into one platform.
• Global innovator since 1997, serving enterprise and government organizations via an integrated network of resellers, integrators, and consultants in over 159 countries.

Company Specialties:

• IP security and public safety solutions provider
• IP Video Surveillance
• IP Access Control
• License Plate Recognition
• and Physical Security

Company Website: http://www.genetec.com

ASSUMPTION: Genetec is a well-established company with a strong reputation in the software development industry. They offer a comprehensive range of products and services, making them an attractive employer for professionals seeking to grow and develop their careers in a dynamic and innovative environment.

📊 Role Analysis

Career Level: Mid-level (4-7 years of experience)

Reporting Structure: This role reports directly to the Director of Marketing.

Work Arrangement: Hybrid (On-site & Remote) with a flexible working schedule

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the marketing department.
• Opportunities to expand skills and expertise through collaboration with cross-functional teams and exposure to various aspects of the business.
• Possibility to work on international projects and gain experience in global marketing.

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to gain experience in B2B content marketing and make a significant impact on the company's growth and success. With a strong performance, the candidate may have the opportunity to advance their career within the marketing department or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site fitness facilities and subsidized meals.

Office Location(s): 2280 Alfred-Nobel Blvd., Montreal, QC H4S 1A4, CA

Geographic Context:

• Montreal is a vibrant, multicultural city with a rich history and a thriving tech industry.
• The office is located in the Saint-Laurent borough, close to major highways and public transportation.
• The area offers a mix of urban and suburban living with easy access to parks, shopping, and entertainment.

Work Schedule: Full-time (40 hours/week) with flexible scheduling options

ASSUMPTION: The office environment at Genetec is designed to foster collaboration, creativity, and productivity. The location in Montreal offers employees the opportunity to live and work in a dynamic, multicultural city with a strong tech industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and skills-based interview
• Final interview with the hiring manager
• Background check and reference check

Key Assessment Areas:

• Writing and editing skills
• Understanding of the B2B buyer journey and demand generation
• Ability to manage multiple priorities and deadlines
• Collaboration and communication skills
• Cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Provide specific examples of your content marketing achievements and the impact you've made on previous projects.
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and how they've prepared you for this role.
• Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.

ATS Keywords: Content Marketing, B2B Marketing, SEO, Editorial Management, Writing Skills, Collaboration, Data Analysis, Content Strategy, Project Management, Communication Skills, Content Creation, Brand Awareness, Lead Generation, Technical Writing, Content Audits, Multilingual Marketing

ASSUMPTION: The interview process at Genetec is designed to assess the candidate's skills, experiences, and cultural fit with the company. By preparing thoroughly and demonstrating your understanding of the role and the company, you'll increase your chances of success in the interview process.

🛠️ Tools & Technologies

• Content Management System (CMS)
• Marketing Automation Platform (MAP)
• Search Engine Optimization (SEO) tools
• Project Management Software
• Collaboration and Communication Tools

ASSUMPTION: The specific tools and technologies used by Genetec may vary depending on the role and the department. However, the company is committed to providing its employees with the resources and tools they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Teamwork
• Accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with multiple priorities and deadlines?
• Do you have a strong understanding of the B2B buyer journey and demand generation?
• Are you fluent in French and English, both verbal and written?
• Do you have a proven track record of driving results through compelling storytelling?

ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Genetec. By assessing your alignment with the company's values and work style, you'll increase your chances of success in the interview process and long-term career satisfaction.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events or meet with clients.
• The fast-paced nature of the role may present challenges in managing multiple priorities and deadlines.
• The need to balance strategic planning with hands-on content creation may require strong time management and organizational skills.
• The role may involve working with remote teams or stakeholders, requiring effective communication and collaboration skills.

ASSUMPTION: While this role offers many exciting opportunities, it also presents some challenges that the ideal candidate will be able to overcome with their skills, experiences, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and optimization for SEO, user engagement, and lead generation.
• The role involves a mix of strategic planning, creative content development, and analytical performance tracking, making it unique within the marketing department.
• Career progression in this role may lead to senior marketing positions or management opportunities within the marketing department or other areas of the business.

ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities that set it apart from other marketing positions. By understanding the specific requirements and challenges of this role, you'll be better equipped to succeed in the interview process and long-term career growth.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, white papers, case studies, and video scripts.
• Conducting a content audit to identify gaps, opportunities for refreshing, and ensure content accuracy and relevance, resulting in improved SEO performance and user engagement.
• Collaborating with cross-functional teams to create a series of targeted email campaigns, driving a 20% increase in open rates and a 15% increase in click-through rates.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact that the ideal candidate can make in this role. By providing specific examples of your content marketing achievements and the impact you've made on previous projects, you'll strengthen your application and increase your chances of success in the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role collaborate with other departments, such as product marketing and demand generation?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Genetec support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company. By gaining a deeper understanding of the position and the team, you'll be better equipped to make an informed decision about your career and long-term success at Genetec.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and how they've prepared you for this role.
• Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.