📌 Core Information
🔹 Job Title: Responsable Marketing DATA - F/H
🔹 Company: ALTAREA
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temps complet
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing data related to prospects and clients
- Ensuring data quality and relevance across business functions
- Designing data management rules
- Coordinating projects to meet business needs
- Evangelizing data importance and usage across teams
ASSUMPTION: This role requires a strong understanding of data management principles and the ability to work collaboratively with various teams to ensure data quality and effective usage.
📋 Key Responsibilities
✅ Define and implement data management rules for collection, processing, analysis, and usage
✅ Identify, coordinate, and challenge business needs and projects related to data
✅ Evangelize data importance and usage across teams, and gather feedback for new sources or needs
✅ Ensure data circulation and proper usage by teams
✅ Ensure GDPR compliance for data collection and management practices
✅ Collaborate with the project manager for CRM in implementing automation strategies
✅ Work closely with CRM, CQC, marketing/commerce teams, DSI Data, and other group structures
ASSUMPTION: This role involves a high degree of collaboration and project management skills to ensure data quality and effective usage across teams.
🎯 Required Qualifications
Education: Bachelor's degree or higher, preferably from a business school
Experience: Significant experience in a similar role
Required Skills:
- Data management and analysis
- Project coordination and management
- Data quality assurance
- CRM and marketing strategy
- GDPR compliance
- Segmentation and scoring
- Data evangelism
- Automation
- Team collaboration
- Data collection and processing
- Business needs assessment
- Client engagement
Preferred Skills:
- Familiarity with tools such as Ariane, Primprom, Edeal, Copilot, and My Report
ASSUMPTION: Candidates with a strong background in data management and marketing, along with relevant experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on market research for similar roles in Paris)
Benefits:
- Health insurance
- Retirement savings plan
- Meal vouchers
- Gym membership
- Transportation allowance
Working Hours: 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Paris. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, with a focus on commercial properties and urban development
Company Size: 1,001-5,000 employees, providing a large and diverse work environment
Founded: 1994, with a history of growth and expansion in the real estate sector
Company Description:
- Altarea is a leading French real estate company specializing in commercial property development and management
- The company focuses on sustainable urban development and creating value for its clients and investors
- Altarea offers a comprehensive range of services, from development to commercialization and management
Company Specialties:
- Commercial property development
- Urban development and regeneration
- Property management and investment
Company Website: www.altarea.com
ASSUMPTION: Altarea's focus on sustainable urban development and comprehensive service offerings provide unique opportunities for employees to grow and contribute to the company's success.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company
Reporting Structure: This role reports directly to the marketing director of the Cogedim entity within Altarea
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects
Growth Opportunities:
- Expanding data management and analysis skills
- Developing project management and leadership skills
- Gaining experience in marketing strategy and business development
- Potential career progression within the marketing department or other areas of the company
ASSUMPTION: This role offers opportunities for professional growth and development within a large and dynamic real estate company.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in central Paris
Office Location(s): 87, Rue de Richelieu, 75002 Paris, France
Geographic Context:
- Paris is a major European city with a vibrant business environment and cultural scene
- The office is located in the 2nd arrondissement, close to public transportation and amenities
- The area is known for its commercial and retail activity, providing a dynamic work environment
Work Schedule: Standard office hours, with flexibility for project needs and occasional overtime
ASSUMPTION: The central Paris location and dynamic work environment provide ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the marketing director and/or other team members
- Final interview with the HR director or another senior manager
Key Assessment Areas:
- Data management and analysis skills
- Project management and coordination abilities
- Understanding of marketing strategy and business needs
- Communication and collaboration skills
- Cultural fit with the company and team
Application Tips:
- Highlight relevant data management and marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of data management projects or initiatives you've led in the past
- Research Altarea's focus on sustainable urban development and be ready to discuss how your skills and experience align with the company's mission
ATS Keywords: Data management, data analysis, project coordination, data quality, CRM, marketing strategy, GDPR compliance, segmentation, scoring, data evangelism, automation, team collaboration, data collection, data processing, business needs assessment, client engagement
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant skills and experience in their application materials.
🛠️ Tools & Technologies
- Ariane
- Primprom
- Edeal
- Copilot
- My Report
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Power BI, Tableau)
ASSUMPTION: Familiarity with specific data tools and CRM software will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Innovation
- Responsibility
- Performance
- Collaboration
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a strong background in data management and marketing, and are you eager to apply your skills in a collaborative work environment?
- Are you comfortable working in a fast-paced and dynamic real estate company, with a focus on sustainable urban development?
- Do you possess strong communication and collaboration skills, and are you able to work effectively with various teams to ensure data quality and effective usage?
ASSUMPTION: Candidates who align with Altarea's company values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing data quality and relevance across multiple teams and business functions
- Balancing the need for data-driven decision-making with the need for timely and effective business operations
- Ensuring GDPR compliance while maintaining data accessibility and usability
- Adapting to a dynamic and fast-paced work environment in a large real estate company
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to a Data Marketing Manager or Data Governance Manager in other real estate or marketing-focused companies
- However, the focus on sustainable urban development and comprehensive service offerings sets Altarea apart from other real estate companies
- Career progression opportunities may vary depending on the company's size and structure
ASSUMPTION: Candidates should research similar roles in other companies to better understand the market and tailor their application materials accordingly.
📝 Sample Projects
- Developing and implementing a data management strategy for a new commercial property development project
- Coordinating a cross-functional team to analyze customer data and identify opportunities for segmentation and targeted marketing campaigns
- Evaluating and improving data quality and relevance for existing properties and tenants
ASSUMPTION: These sample projects illustrate the types of initiatives the Marketing Data Manager may be involved in, demonstrating the role's focus on data-driven decision-making and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current data management landscape at Altarea, and how this role will contribute to its evolution?
- How does the marketing department collaborate with other teams and business functions to ensure data quality and effective usage?
- What are the most pressing data management challenges facing the company, and how does this role address them?
- How does Altarea support the professional growth and development of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and company, while also providing valuable insights into the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant data management and marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of data management projects or initiatives you've led in the past
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
