📌 Core Information
🔹 Job Title: Responsable marketing | Marketing Manager
🔹 Company: Waste Robotics
🔹 Location: Trois-Rivières, Quebec (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leadership of global brand strategy and awareness initiatives
- Driving lead generation efforts to fuel the sales pipeline
- Development of content, digital, and event marketing campaigns
- Collaboration with sales, product, and executive teams to align marketing with business objectives
- Monitoring market trends and benchmarks to maintain competitiveness and a forward-looking vision
ASSUMPTION: This role requires a strategic thinker with experience in B2B marketing, particularly in technology or industrial sectors, to drive brand growth and lead generation efforts.
📋 Key Responsibilities
✅ Lead global brand strategy and awareness initiatives
✅ Drive lead generation efforts to fuel the sales pipeline
✅ Develop content, digital, and event marketing campaigns
✅ Position our high-tech solutions with impactful messaging and storytelling
✅ Collaborate with sales, product, and executive teams to align marketing with business objectives
✅ Monitor market trends and benchmarks to maintain competitiveness and a forward-looking vision
ASSUMPTION: The role involves a mix of strategic planning, creative development, and analytical work to ensure marketing efforts support business goals and maintain a strong brand presence.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business administration, or related field (required)
Experience: 5 to 10 years of experience in B2B marketing, ideally in technology or industrial sectors (recycling, automation, or cleantech is a plus)
Required Skills:
- Fluency in both French and English, spoken and written
- Excellent command of digital marketing tools: SEO, SEM, Google Analytics, CRM systems, and marketing automation
- Proven expertise in brand strategy, demand generation, and digital marketing
- Ability to translate technical innovation into simple, compelling marketing messages
- Experience conducting in-depth market research to understand recycling industry trends and dynamics
Preferred Skills:
- Specialization in digital or international marketing
- Experience in brand development across North America and Europe
- Experience managing external partners and marketing agencies
- Ability to plan and organize participation in industry events, conferences, and trade shows
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on brand strategy, lead generation, and digital marketing. Experience in the recycling or related industries is a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in the technology sector, the estimated salary range is CAD 90,000 - 120,000 per year.
Benefits:
- 4 weeks of vacation
- 1 day off for your birthday
- Group insurance including medical care, prescription drugs, short- and long-term disability insurance, life insurance, and competitive dental insurance
- 50% of insurance costs covered by the employer
- Various social activities
- Free coffee and candy
Working Hours: 40 hours/week, daytime shift
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Waste Robotics operates in the recycling and robotics industries, focusing on artificial intelligence and innovative solutions to transform waste management.
Company Size: Waste Robotics is a growing company with a focus on expansion and international presence. This role will play a crucial part in supporting the company's growth and global brand development.
Founded: Waste Robotics was founded with a mission to revolutionize the recycling industry through cutting-edge technology and sustainable practices.
Company Description:
- Waste Robotics is transforming the recycling industry by leveraging artificial intelligence and robotics to create more efficient and sustainable waste management solutions.
- The company is committed to driving innovation and sustainability in the waste management sector.
- Waste Robotics is expanding its global presence and seeks a Marketing Manager to support its growth and brand development efforts.
Company Specialties:
- Artificial Intelligence
- Robotics
- Waste Management Solutions
- Sustainability
- Innovation
Company Website: wasterobotics.com
ASSUMPTION: Waste Robotics is a dynamic and innovative company focused on driving change in the recycling industry through technology and sustainability. This role will play a critical part in supporting the company's growth and brand development efforts.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring strategic thinking, leadership, and experience in B2B marketing.
Reporting Structure: The Marketing Manager will report directly to the Chief Executive Officer and collaborate with various teams, including sales, product, and executive teams.
Work Arrangement: This role is on-site with a hybrid option, allowing for some remote work flexibility.
Growth Opportunities:
- As Waste Robotics continues to grow, there will be opportunities for the Marketing Manager to expand their team and take on more strategic responsibilities.
- This role offers the chance to work closely with the executive team, providing ample opportunities for professional development and growth.
ASSUMPTION: The Marketing Manager role at Waste Robotics presents an excellent opportunity for a senior-level marketing professional to make a significant impact on the company's growth and brand development efforts.
🌍 Location & Work Environment
Office Type: Waste Robotics' offices are modern, collaborative spaces designed to foster innovation and creativity.
Office Location(s): Trois-Rivières and Montreal, Quebec, Canada
Geographic Context:
- Trois-Rivières is a mid-sized city in Quebec, Canada, with a growing tech industry and a strong focus on sustainability.
- Montreal is a major city in Quebec, Canada, known for its vibrant culture, diverse industries, and strong tech sector.
- Both locations offer a high quality of life, with access to excellent education, healthcare, and recreational opportunities.
Work Schedule: The work schedule is 40 hours/week, with a daytime shift. The hybrid option allows for some remote work flexibility.
ASSUMPTION: Waste Robotics' offices provide a modern, collaborative work environment that supports innovation and creativity. The hybrid work arrangement offers flexibility while maintaining a strong on-site presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with the CEO
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and brand development
- Lead generation and demand creation
- Digital marketing expertise
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in brand strategy, lead generation, and digital marketing.
- Demonstrate your understanding of the recycling and robotics industries, as well as Waste Robotics' mission and values.
- Prepare examples of your past marketing campaigns and their outcomes to showcase your skills and achievements.
ATS Keywords: B2B Marketing, Brand Strategy, Lead Generation, Digital Marketing, Market Research, Project Management, Communication, SEO, SEM, Google Analytics, CRM, Marketing Automation, Collaboration, Creativity, Organizational Skills, Sustainability, Innovation
ASSUMPTION: Waste Robotics' hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit. Tailoring your application to these key areas will increase your chances of success.
🛠️ Tools & Technologies
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Google Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have proficiency in various marketing tools and platforms to effectively execute campaigns and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Waste Robotics fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress.
- Sustainability: The company is committed to promoting sustainable practices and contributing to a greener future through its products and services.
- Collaboration: Waste Robotics values teamwork and open communication, fostering a collaborative environment that supports employee growth and success.
Work Style:
- Dynamic and fast-paced: Waste Robotics is a growing company with a strong focus on innovation and expansion, requiring employees to adapt quickly to change and new challenges.
- Data-driven: The company emphasizes the use of data and analytics to inform decision-making and drive marketing effectiveness.
- Creative and strategic: Waste Robotics seeks employees who can think outside the box and develop innovative solutions to marketing challenges.
Self-Assessment Questions:
- How do you align with Waste Robotics' commitment to innovation and sustainability?
- How do you approach data-driven decision-making in marketing campaigns?
- Can you provide an example of a creative and strategic marketing solution you've developed in a previous role?
ASSUMPTION: Waste Robotics' company culture emphasizes innovation, sustainability, and collaboration. Candidates should assess their alignment with these values and work style preferences before applying.
⚠️ Potential Challenges
- Working in a fast-paced, growing environment may require adaptability and the ability to manage multiple priorities effectively.
- The role may involve travel to industry events, conferences, and trade shows, which could disrupt personal schedules or family commitments.
- The hybrid work arrangement may present challenges in maintaining a strong on-site presence while balancing remote work responsibilities.
- The role may require working with external partners and agencies, which could present communication and project management challenges.
ASSUMPTION: While Waste Robotics offers an exciting and dynamic work environment, candidates should be prepared to manage potential challenges related to the company's growth and the hybrid work arrangement.
📈 Similar Roles Comparison
- Compared to other Marketing Manager roles in the technology sector, this position offers a unique opportunity to work in the recycling and robotics industries, focusing on sustainability and innovation.
- In the Canadian market, Waste Robotics' focus on sustainability and cutting-edge technology sets it apart from competitors in the waste management sector.
- Career progression in this role may involve expanding the marketing team and taking on more strategic responsibilities as the company grows.
ASSUMPTION: This Marketing Manager role at Waste Robotics presents a unique opportunity to work in a growing, innovative industry and drive brand development efforts for a company committed to sustainability and technological advancement.
📝 Sample Projects
- Developing and executing a global brand awareness campaign to establish Waste Robotics as a leader in the recycling and robotics industries
- Creating and implementing a lead generation strategy to fuel the sales pipeline and support the company's growth objectives
- Conducting market research to identify trends and opportunities in the recycling industry and inform marketing strategies
ASSUMPTION: These sample projects reflect the strategic, creative, and analytical aspects of the Marketing Manager role at Waste Robotics, focusing on brand development, lead generation, and market research.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for global brand development and how this role contributes to that strategy?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment with business objectives?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Waste Robotics support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the waste management industry, and how is Waste Robotics addressing them through its products and marketing efforts?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's expectations, the company's culture, and the marketing team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in brand strategy, lead generation, and digital marketing.
- Prepare examples of your past marketing campaigns and their outcomes to showcase your skills and achievements.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
