📌 Core Information
🔹 Job Title: Responsable Marketing – Marque & Digital / Marketing Manager – Brand & Digital
🔹 Company: Taiga Motors
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leadership in brand management and digital marketing
- Strategic planning and execution of marketing campaigns
- Collaboration with cross-functional teams (sales, product, engineering)
- Management of marketing team and external resources
- Analysis of performance metrics and optimization of marketing efforts
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in brand management and digital marketing. The ideal candidate will have experience in a startup or high-growth environment and be comfortable working in a fast-paced, agile setting.
📋 Key Responsibilities
✅ Brand & Content Leadership:
- Own and evolve the Taiga brand voice, messaging, and creative direction
- Lead content planning across platforms: web, social, email, blog, video
- Guide the creation of compelling visual and written content that aligns with product launches, events, and campaigns
- Oversee internal and external content creators, freelancers, and partners
ASSUMPTION: The ideal candidate will have a strong creative background and excellent storytelling skills. They will be able to balance strategic thinking with hands-on content creation and management.
✅ Digital Marketing & Channel Ownership:
- Manage Taiga’s website, email marketing, and organic digital channels
- Build and optimize customer flows — demo signups, email onboarding, basic landing pages
- Track and report on performance metrics (engagement, conversion, lead quality)
- Lightly manage or coordinate small paid digital campaigns (retargeting, boosted posts)
ASSUMPTION: The ideal candidate will have a solid understanding of digital marketing channels and analytics. They will be comfortable with tools such as CMS, CRM, and email marketing platforms.
✅ Team Management & Execution:
- Manage and mentor the Community & Content Coordinator
- Collaborate cross-functionally with product, engineering, and sales teams
- Lead the rollout of campaigns, launches, events, and special projects
- Help shape Taiga’s future marketing team and external marketing resources
ASSUMPTION: The ideal candidate will have strong leadership and management skills. They will be able to mentor and develop junior team members while driving projects to successful completion.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-8 years of experience in brand, content, or digital marketing, ideally in a startup, creative agency, or high-growth product brand
Required Skills:
- Proven track record of developing and executing marketing strategies with measurable impact
- Strong storytelling and creative instincts — ability to bring a premium product to life online
- Comfortable with digital tools: CMS, CRM (HubSpot or similar), analytics, email platforms
- Organized, collaborative, and excited to work in a scrappy, do-it-yourself environment
Preferred Skills:
- Experience working with lifestyle, outdoor, EV, automotive, or design-forward brands
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. The ideal candidate will have a diverse skill set that includes both creative and analytical components.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on experience and industry standards for a Marketing Manager role in Montreal)
Benefits:
- Comprehensive Health Plan
- Group RRSP
- Company Events (barbecues, employee demo days, etc.)
- Flexible and hybrid working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Montreal. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, powersports vehicles)
Company Size: 51-200 employees
Founded: 2015
Company Description:
- Taiga Motors is a Canadian company leading the electrification of off-road powersports vehicles
- The company aims to deliver pure exhilaration without sacrificing the environment
- Taiga's approach involves starting from a clean sheet and pushing the frontiers of technology
- The company values innovation, adventurous minds, and a work-life balance that prioritizes outdoor activities
Company Specialties:
- Electric snowmobiles
- Electric personal watercraft
- Clean-sheet engineering approach
- High-performance powersports vehicles
Company Website: www.taigamotors.com
ASSUMPTION: Taiga Motors is a growing company with a strong focus on innovation and sustainability. The ideal candidate will be excited about the opportunity to contribute to the electrification of off-road vehicles and share the company's passion for the outdoors.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: The Marketing Manager will report directly to the CEO and collaborate closely with various teams (sales, product, engineering)
Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- As Taiga Motors continues to grow, there will be opportunities for the Marketing Manager to take on additional responsibilities and advance their career
- The ideal candidate will be proactive in seeking out growth opportunities and driving their own professional development
ASSUMPTION: The Marketing Manager role at Taiga Motors offers a unique opportunity for a mid-level marketing professional to make a significant impact on the company's growth and success. The ideal candidate will be eager to take on new challenges and grow with the company.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): Montréal, Quebec, Canada
Geographic Context:
- Montréal is the largest city in the province of Quebec and the second-largest city in Canada
- The city is known for its vibrant cultural scene, including festivals, museums, and restaurants
- Montréal is also a major hub for technology and startups, with a thriving ecosystem of innovative companies
Work Schedule: Flexible hours, with a focus on results and productivity rather than strict office hours
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and able to manage their time effectively to balance on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the CEO and/or other team members
- Final round of interviews or assessments, if applicable
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Brand management and creative direction
- Digital marketing and analytics
- Leadership and team management skills
- Cultural fit and alignment with Taiga Motors' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Showcase your understanding of Taiga Motors' brand and products in your application materials
- Prepare for behavioral interview questions that focus on your marketing experience and leadership skills
- Be ready to discuss your ideas for marketing campaigns and strategies during the interview
ATS Keywords: Marketing Manager, Brand Management, Digital Marketing, Campaign Development, Team Leadership, Marketing Strategy, Marketing Analytics, CMS, CRM, Email Marketing, Social Media, Content Creation, Marketing Coordinator
ASSUMPTION: The ideal candidate will have a strong understanding of the marketing industry and be able to demonstrate their skills and experience through their application materials and interview responses.
🛠️ Tools & Technologies
- CMS (Content Management System)
- CRM (Customer Relationship Management) software (HubSpot or similar)
- Email marketing platforms
- Social media management tools
- Analytics and reporting tools
- Project management software
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Adventurous minds
- Work-life balance
- Sustainability
- Collaboration
Work Style:
- Agile and fast-paced
- Creative and strategic thinking
- Hands-on and results-driven
- Collaborative and team-oriented
- Flexible and adaptable
Self-Assessment Questions:
- How do you align with Taiga Motors' values, particularly in terms of innovation and sustainability?
- How do you approach work-life balance, and how would you maintain productivity in a hybrid work environment?
- How do you handle ambiguity or change in a fast-paced, growing company?
ASSUMPTION: The ideal candidate will be able to demonstrate their alignment with Taiga Motors' values and work style through their application materials and interview responses.
⚠️ Potential Challenges
- Managing a small marketing team and external resources in a fast-paced, growing environment
- Balancing strategic planning with hands-on content creation and management
- Adapting to changes in the marketing landscape and industry trends
- Working with a diverse range of stakeholders, including internal teams and external partners
ASSUMPTION: The ideal candidate will be proactive in identifying and addressing potential challenges, and have a strategic approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers a unique blend of strategic and hands-on responsibilities, with a strong focus on brand management and digital marketing
- The ideal candidate will have experience in a similar role or be able to demonstrate transferable skills from a related marketing position
- This role may be more suited to a candidate with a background in brand management or digital marketing, rather than a generalist marketing role
ASSUMPTION: The ideal candidate will have a clear understanding of the unique aspects of this role and be able to articulate how their experience and skills make them a strong fit.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new electric powersports vehicle
- Launching a rebranding campaign to reflect the company's evolution and growth
- Creating and optimizing customer journeys for demo signups and onboarding
- Managing a marketing campaign for a major industry event or trade show
ASSUMPTION: The ideal candidate will be able to provide specific examples of their marketing experience and achievements, demonstrating their ability to take on similar projects at Taiga Motors.
❓ Key Questions to Ask During Interview
- How would you approach developing a marketing strategy for a new electric powersports vehicle?
- Can you describe a successful rebranding campaign you've managed, and what was the outcome?
- How do you balance strategic planning with hands-on content creation and management?
- How do you adapt to changes in the marketing landscape and industry trends?
- How would you ensure that Taiga Motors' marketing efforts align with our brand and values?
ASSUMPTION: The ideal candidate will be able to think critically and provide thoughtful responses to these interview questions, demonstrating their understanding of the role and their fit with Taiga Motors.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Taiga Motors careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing experience and leadership skills
- Be ready to discuss your ideas for marketing campaigns and strategies during the interview
- Follow up with the HR team one week after your interview, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
