Responsable marketing régional - Région de l'Est/Regional Marketing Manager - Eastern Region

📌 Core Information

🔹 Job Title: Responsable marketing régional - Région de l'Est/Regional Marketing Manager - Eastern Region

🔹 Company: General Motors

🔹 Location: Pointe-Claire, Quebec, Canada

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Working with multiple internal and external teams to drive retail marketing activities
• Achieving sales volume and market share objectives in the region
• Managing regional marketing advisory boards (RMABs) and CO-OP advertising programs
• Leading and managing the required sponsorship portfolio, ensuring brand alignment and retail components
• Coaching district managers on available tools, programs, and required marketing reports/plans to drive business in their districts

ASSUMPTION: This role requires a high level of strategic decision-making, persuasive communication, and project management skills. The ideal candidate will have experience in advertising and media, a strong understanding of dealership operations, and the ability to work independently and in teams.

📋 Key Responsibilities

✅ Achieve Retail Volume and Market Share objectives for the region

✅ Achieve High Value Behaviour KPIs

✅ Identify sales opportunity / gaps and develop plans in conjunction with the Regional Sales Manager

✅ Be the SME on vehicle incentives and in market offers

✅ Work on growing the business through the promotion of incentives, and digital properties in region

✅ Establish solid relationships with the wider dealer network and Regional Dealer Board members

✅ Engage and actively participate in all required regional and national level GM and dealer forums

✅ Champion improvement in the retail customer experience and implementation of digital innovation that supports the overall retail experience improvement

✅ Lead the RMAB process including dealer engagement and effectively own and manage all RMAB budgets

✅ Collaborate with the RMABs as not-for-profit organizations; coordinating with external & GM lawyers and accountants as necessary

✅ Coordinate with the VSM Finance team to complete monthly budget forecasts and work with the media team and agency partners to allocate appropriate budgets per the established GTM strategy

✅ Ensure that the RMABs have competitive, compelling offers in market on a timely basis

✅ Manage CO-OP advertising programs; establishing budgets, process, analysis, communication tools and handling all inquiries

✅ Assist in new vehicle auto shows and launches

✅ Oversee regional compliance requirements

✅ Ensure that special events and sponsorships provide maximum impact (ROI)

✅ Support dealer merchandising initiatives as needed

✅ Work with the Brand Teams and agency partners to develop break-through retail creative and messaging for in market offers

✅ Lead & manage required sponsorship portfolio; ensuring brand alignment and retail components

✅ Oversee Tier 2 agency and all resources associated with them

✅ Be a key member of the regional leadership team and work in conjunction with the National Brand Managers across General Motors, Digital Innovation Team, Marketing Applied Science Team, Media Team and other Regional Marketing leads

✅ Coach District Managers on available tools, programs and required marketing reports / plans to drive the business in their districts

✅ Communicate campaign messaging to all Dealers and District Managers, on a timely basis

✅ Ensure that Dealers and District Managers are aware of RMAB specs

✅ Support regional meetings with required content preparation and presenting materials to keep the lines of communication open and collaborative with the dealer network

✅ Understand the current and evolving media landscape to ensure appropriate budget utilization is in place to reach in-market consumers

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to thrive in a dynamic work environment.

🎯 Required Qualifications

Education: A bachelor’s degree (Business/Marketing) or MBA

Experience: 5-10 years of experience in advertising and media, with a focus on retail marketing and brand management

Required Skills:

• Analytical Thinking – high level of strategic decision making and problem-solving skill
• Persuasive Communication – excellent written and oral communication skills including strong presentation skills
• Leading with Influence – able to create a solid GTM strategy and gain internal GM and dealer alignment
• Results Focused – desire to win and continuously drive results for short- and long-term goals
• Project Management – detail focused and ensure internal and external milestones are met with quality
• Clear understanding of the current market dynamic and regional customer base

Preferred Skills:

• Fluency in English & French (written and spoken)
• Previous automotive retail or wholesale industry experience
• Willingness to work extended hours on occasion if required (ie Month End or Autoshows)
• Valid Driver's License
• Ability to travel regularly within Western Canada

ASSUMPTION: The required and preferred skills listed above are not exhaustive and may change based on business needs. The ideal candidate will possess a strong skill set in marketing, communication, and project management, with a focus on retail marketing and brand management.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year (based on experience and industry standards for the role and region)

Benefits:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

ASSUMPTION: The salary range and benefits listed above are subject to change based on business needs and may vary depending on the candidate's experience and qualifications. General Motors offers a comprehensive compensation plan designed to support the health and well-being of employees and their families.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees

Founded: 1908

Company Description:

• General Motors (GM) is an American multinational corporation headquartered in Detroit, Michigan, United States. It designs, manufactures, markets, and distributes vehicles and vehicle parts, and offers related services.
• GM's vision is a world with Zero Crashes, Zero Emissions and Zero Congestion, and it is committed to leading the way toward this future. The company is in the midst of a transportation revolution and has the ambition, the talent, and the technology to realize the safer, better, and more sustainable world it wants.
• As an open, inclusive company, GM is creating an environment where everyone feels welcomed and valued for who they are. The company's team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.

Company Specialties:

• Cars
• Trucks
• Manufacturing
• Automotive
• Vehicles
• Transportation
• Engineering
• Information Technology
• Electrification
• Software
• And AI

Company Website: www.gm.com

ASSUMPTION: General Motors is a well-established company with a rich history in the automotive industry. It is committed to innovation and sustainability, and offers a comprehensive compensation plan designed to support the health and well-being of employees and their families.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Regional Marketing Manager reports directly to the Regional Sales Director and works closely with various internal and external teams, including National Brand Managers, Regional Sales Managers, the Enterprise Team, Digital Marketing, and external partners such as the Dealer Body and Agencies.

Work Arrangement: Hybrid - The successful candidate is expected to report to the Montreal PDC three times per week, at minimum.

Growth Opportunities:

• This role offers the opportunity to work with multiple teams and gain exposure to various aspects of the business, which can lead to career growth and development.
• The ideal candidate will be proactive, seeking out new challenges and learning opportunities to advance their career within the company.

ASSUMPTION: The Regional Marketing Manager role is a dynamic and challenging position that requires strong leadership, communication, and project management skills. The ideal candidate will be able to thrive in a fast-paced, collaborative environment and contribute to the company's ongoing success.

🌍 Location & Work Environment

Office Type: Hybrid - The successful candidate is expected to report to the Montreal PDC three times per week, at minimum.

Office Location(s): Pointe-Claire, Quebec, Canada

Geographic Context:

• The Pointe-Claire office is located in the West Island of Montreal, Quebec, Canada.
• The region is known for its high quality of life, with easy access to urban amenities and outdoor recreation opportunities.
• The office is conveniently located near major highways and public transportation, making it easily accessible for employees.

Work Schedule: Full-time, with flexible hours to accommodate business needs and occasional extended hours during peak periods (e.g., Month End, Autoshows)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of working from home with the advantages of an on-site office environment. The Pointe-Claire office provides a collaborative, professional workspace that fosters productivity and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Leadership and teamwork abilities
• Adaptability and resilience in the face of change
• Cultural fit and alignment with GM's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
• Research General Motors and the automotive industry to demonstrate your knowledge and enthusiasm for the role.
• Be ready to discuss your approach to marketing, branding, and customer experience in the retail automotive environment.

ATS Keywords: Retail Marketing, Brand Management, Advertising, Media Planning, Customer Experience, Project Management, Strategic Thinking, Leadership, Teamwork, Automotive Industry, Dealership Operations, French/English Bilingual

ASSUMPTION: The application and interview process for the Regional Marketing Manager role at General Motors is designed to assess the candidate's skills, experiences, and cultural fit. The ideal candidate will be proactive, prepared, and enthusiastic about the opportunity to contribute to the company's ongoing success.

🛠 Cultural Fit Considerations

Company Values:

• Respect - GM values the unique contributions and perspectives of each employee and fosters an inclusive work environment.
• Integrity - The company expects the highest ethical standards from its employees and holds itself accountable to the same.
• Accountability - GM encourages employees to take ownership of their work and hold themselves responsible for delivering results.
• Equality - The company is committed to creating an environment where everyone feels valued and has the opportunity to succeed.

Work Style:

• Collaborative - GM encourages teamwork and collaboration across departments and functions.
• Innovative - The company fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
• Customer-focused - GM prioritizes the needs and preferences of its customers and strives to deliver exceptional experiences.
• Data-driven - The company uses data and analytics to inform decision-making and drive business results.

Self-Assessment Questions:

• How do you align with General Motors' values and work style?
• What specific examples can you provide of your ability to work effectively in a hybrid work environment?
• How do you approach marketing and branding in the retail automotive context, and how have you adapted to changes in the industry and consumer behavior?

ASSUMPTION: The ideal candidate for the Regional Marketing Manager role at General Motors will be a strong cultural fit, with a deep understanding of the company's values and work style. They will be adaptable, innovative, and customer-focused, with a proven track record of success in retail marketing and brand management.

⚠️ Potential Challenges

• The role may require extended hours during peak periods, such as Month End or Autoshows.
• The successful candidate must be comfortable working in a hybrid work environment, with a minimum of three on-site days per week.
• The role may involve travel within the region, as well as occasional overnight stays.
• The successful candidate must be able to manage multiple priorities and deadlines, often under tight time constraints.
• The role may require the candidate to navigate complex stakeholder relationships, both internally and externally.

ASSUMPTION: The Regional Marketing Manager role at General Motors presents unique challenges and opportunities for growth and development. The ideal candidate will be proactive, adaptable, and able to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other regional marketing manager positions in the automotive industry, but with a focus on the retail marketing aspect.
• The ideal candidate will have experience in retail marketing, brand management, and advertising, with a strong understanding of dealership operations and the automotive industry.
• The role may require the candidate to adapt to changes in the industry and consumer behavior, as well as shifts in marketing strategies and tactics.

ASSUMPTION: The Regional Marketing Manager role at General Motors is unique in its focus on retail marketing and brand management within the automotive industry. The ideal candidate will have a strong background in marketing, advertising, and brand management, with a proven track record of success in the retail automotive context.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive sales and market share for a new vehicle launch
• Managing a regional advertising budget to maximize ROI and achieve specific sales targets
• Collaborating with dealerships to create and implement local marketing plans that align with regional and national strategies
• Analyzing regional market data to identify trends and opportunities, and developing data-driven marketing strategies to capitalize on them
• Managing relationships with external agencies and vendors to ensure the delivery of high-quality creative and media services that meet or exceed expectations

ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the specific needs and priorities of the business. The ideal candidate will be proactive, adaptable, and able to identify and capitalize on new opportunities for growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've managed, and how you overcame any obstacles you faced?
• How do you approach building and maintaining strong relationships with key stakeholders, both internally and externally?
• Can you provide an example of a time when you had to adapt your marketing strategy in response to changing market conditions or consumer behavior?
• How do you ensure that your marketing efforts align with the overall business strategy and contribute to the company's overall success?
• Can you describe your experience with managing a regional marketing budget, and how you ensured that resources were allocated effectively and efficiently?

ASSUMPTION: The key questions listed above are designed to assess the candidate's skills, experiences, and cultural fit for the Regional Marketing Manager role at General Motors. The ideal candidate will be proactive, prepared, and enthusiastic about the opportunity to contribute to the company's ongoing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
• Research General Motors and the automotive industry to demonstrate your knowledge and enthusiasm for the role.
• Be ready to discuss your approach to marketing, branding, and customer experience in the retail automotive environment.
• Follow up with the hiring manager one week after submitting your application, if you have not heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.