Retail Marketing Assistant

📌 Core Information

🔹 Job Title: Retail Marketing Assistant

🔹 Company: GWA Group

🔹 Location: North Sydney, New South Wales, Australia

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Delivering executional excellence across Builder Showrooms, commercial channels, key accounts, and independent merchants.
• Managing display audits, planning, POS, and installation support.
• Collaborating with suppliers, customers, and display teams to build and implement channel marketing plans.
• Driving sales conversion through creative, engaging in-store and showroom shopper experiences.

ASSUMPTION: This role requires a balance of project management, creativity, and collaboration skills to succeed in a dynamic retail marketing environment.

📋 Key Responsibilities

✅ Supporting the Display & Merchandising Manager in delivering a national display rollout that ensures high-value stores feature the right range and a compelling customer experience, driving conversion and profitable growth.

✅ Coordinating showroom display upgrades and product replacements to ensure the latest products are always showcased.

✅ Leading New Product Development (NPD) installations in Experience Centres to drive early engagement and increase foot traffic from both internal teams and customers.

✅ Managing and auditing POS execution in collaboration with Category Managers and Customer Experience Centre Managers.

✅ Planning and conducting store visits and audits to assess in-store customer experience, and reporting on action plans and outcomes.

✅ Implementing and overseeing the audit and reporting processes for all NPD and existing display locations.

ASSUMPTION: The role involves frequent travel to stores and showrooms for audits and installations, requiring a flexible and adaptable work schedule.

🎯 Required Qualifications

Education: Bachelor’s degree in Commerce (Marketing/Sales), Business, or equivalent expertise gained through experience, training, or professional accreditation.

Experience: 1-3 years’ experience in trade, shopper, or channel marketing.

Required Skills:

• Proven project management skills, including the execution of retail programs and effective timeline management.
• A creative, adaptable, and solution-focused mindset, with the ability to use research and insights to develop engaging in-store and showroom shopper experiences.
• Experience collaborating with suppliers, customers, and display teams to build and implement channel marketing plans, ideally with market-leading brands.
• Practical knowledge of marketing display and POS strategies, including techniques to drive sales conversion.
• A solid understanding of product development processes.

Preferred Skills:

• Familiarity with design software (e.g. Illustrator).
• Previous experience in FMCG or a similar industry, with a proven track record.

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: AUD 65,000 - 80,000 per annum (Based on industry standards for a Retail Marketing Assistant role with 1-3 years of experience in Australia)

Benefits:

• Hybrid working options
• Competitive remuneration and bonus structures
• An immersive onboarding program to set you up for success
• Opportunities to learn and grow through Learning & Development programs
• ‘Great Rewards’ program - exclusive access to discounts and cashback rewards at favorite stores
• ‘Bathrooms & More’ program - great discounts on a wide range of products
• Volunteer and Community Service Leave
• Option to purchase additional annual leave
• Opportunity to take advantage of novated leasing options
• Health & Wellbeing Services with 24/7 in-app access to medical advice, safety support, and mental healthcare for you and your immediate family members.
• Annual flu vaccinations
• Medibank Health Insurance - discounts on corporate cover

Working Hours: Full-time (40 hours per week) with flexible hours to accommodate store visits and installations.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale Building Materials

Company Size: 501-1,000 employees (Medium-sized enterprise)

Founded: 1886 (Over 130 years ago)

Company Description:

• GWA Group is a supportive community committed to making everyday water experiences extraordinary.
• The company is dedicated to water sustainability, customer-first values, and community engagement.
• GWA Group provides a welcoming workplace with a focus on safety, collaboration, and inclusivity.

Company Specialties:

• Bathroom & Kitchens

Company Website: http://www.gwagroup.com.au/

ASSUMPTION: GWA Group's extensive history and commitment to sustainability make it an attractive employer for environmentally conscious candidates.

📊 Role Analysis

Career Level: Mid-level (1-3 years of experience)

Reporting Structure: Reports to the Display & Merchandising Manager

Work Arrangement: Hybrid (On-site & Remote) with frequent travel to stores and showrooms

Growth Opportunities:

• Potential career progression into senior marketing roles within the company.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to learning and development programs to enhance skills and advance career growth.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in retail marketing.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with a primary office in North Sydney

Office Location(s): North Sydney, New South Wales, Australia

Geographic Context:

• North Sydney is a vibrant urban area with a mix of commercial and residential buildings.
• The office is conveniently located near public transportation, shops, and cafes.
• The region experiences a humid subtropical climate with mild winters and warm summers.

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate store visits and installations.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing opportunities for in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Display & Merchandising Manager

Key Assessment Areas:

• Problem-solving skills and adaptability
• Creativity and innovation
• Collaboration and communication skills
• Understanding of retail marketing and display strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of successful retail marketing campaigns or projects you've worked on.
• Research GWA Group's company culture and values to demonstrate your fit.

ATS Keywords: Retail Marketing, Trade Marketing, Shopper Marketing, Channel Marketing, Display Management, POS Strategies, Product Development, Collaboration, Creativity, Adaptability, Solution-Focused Mindset, Research and Insights, Customer Experience, FMCG Experience, Design Software Familiarity

ASSUMPTION: GWA Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.

🛠️ Tools & Technologies

• Design software (e.g., Adobe Illustrator)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• We are One Team
• We are Customer Focused
• We Care for Each Other

Work Style:

• Collaborative and supportive team environment
• Focus on safety, inclusivity, and work-life balance
• Opportunities for learning, growth, and career progression

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative team environment?
• Are you passionate about creating engaging customer experiences in retail settings?
• Do you embrace a solution-focused mindset and adaptability in the face of challenges?

ASSUMPTION: Candidates who align with GWA Group's company values and work style preferences will be more likely to succeed and enjoy their role within the organization.

⚠️ Potential Challenges

• Frequent travel to stores and showrooms for audits and installations may require flexibility and adaptability in scheduling.
• Managing multiple projects and deadlines may demand strong organizational and time management skills.
• Collaborating with various stakeholders, including suppliers, customers, and display teams, may require excellent communication and interpersonal skills.
• Keeping up with industry trends and best practices in retail marketing may necessitate continuous learning and professional development.

ASSUMPTION: Addressing these potential challenges proactively can help candidates succeed in this role and contribute to the company's overall success.

📈 Similar Roles Comparison

• Compared to other retail marketing roles, this position places a stronger emphasis on display management and in-store customer experience.
• In the wholesale building materials industry, this role focuses on driving sales conversion through creative, engaging shopper experiences.
• Career progression in this role may lead to senior marketing positions within the company, with opportunities to work on high-impact projects and collaborate with cross-functional teams.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates tailor their application and interview responses effectively.

📝 Sample Projects

• Developing and implementing a national display rollout strategy to drive sales conversion and profitable growth in high-value stores.
• Coordinating showroom display upgrades and product replacements to ensure the latest products are always showcased, enhancing the customer experience.
• Managing POS execution and conducting store visits to assess customer experience, and reporting on action plans and outcomes to improve in-store performance.

ASSUMPTION: Familiarizing oneself with these sample projects can help candidates prepare for the role's responsibilities and demonstrate their understanding of the required skills during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does GWA Group support the professional development and growth of its employees in this role?
• What are the most significant challenges facing the retail marketing team currently, and how can this role contribute to addressing them?
• How does GWA Group measure the success of its retail marketing campaigns and initiatives?
• What opportunities are there for collaboration and knowledge-sharing with other departments or teams within the organization?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview process can help candidates demonstrate their interest in the role and gain valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of successful retail marketing campaigns or projects you've worked on.
• Research GWA Group's company culture and values to demonstrate your fit.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.