📌 Core Information
🔹 Job Title: Retail Marketing Coordination Intern
🔹 Company: Lucid Motors
🔹 Location: Amsterdam, NH
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting localized marketing initiatives for Lucid’s Studio in Amsterdam and future locations across the Netherlands
- Coordinating events, activations, and marketing campaigns to drive foot traffic and customer engagement
- Collaborating with internal teams and external partners to deliver marketing materials and promotional content
- Conducting local market research to tailor marketing efforts to Dutch audiences and identify trends or partnership opportunities
- Tracking and reporting on marketing activities to provide insights and recommendations for continuous improvement
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in retail marketing and brand activation within the luxury electric vehicle industry.
📋 Key Responsibilities
✅ Support the development and execution of localized marketing initiatives for Lucid’s Studio in Amsterdam and future locations across the Netherlands
✅ Assist in coordinating events, activations, and marketing campaigns that drive foot traffic and customer engagement
✅ Collaborate with internal teams and external partners to help deliver marketing materials, invitations, and promotional content
✅ Contribute to digital and CRM-based campaigns, supporting the local implementation of broader European marketing strategies
✅ Conduct local market research to help tailor marketing efforts to Dutch audiences and identify relevant trends or partnership opportunities
✅ Help track and report on marketing activities and events, providing insights and recommendations for continuous improvement
✅ Ensure consistent representation of Lucid’s premium brand across all local marketing touchpoints
ASSUMPTION: The role may involve occasional travel within the Netherlands for events or studio activations.
🎯 Required Qualifications
Education: Currently pursuing or recently completed a Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field
Experience: Strong interest in retail marketing, events, and brand activations — ideally with some previous internship or project experience
Required Skills:
- Excellent communication and organizational skills
- Fluency in Dutch and English (written and spoken)
- Passion for premium brands, innovation, and the electric mobility industry
- Comfortable working in a fast-paced environment and able to manage multiple priorities
Preferred Skills:
- Knowledge of other European languages
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and software may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: As an internship, this role may not offer a salary. However, it provides valuable experience and the opportunity to contribute to the growth of Lucid’s presence in the Dutch market.
Benefits:
- Exposure to localized marketing strategy, campaign execution, and cross-functional collaboration
- Opportunity to contribute to the growth of Lucid’s presence in the Dutch market
- Insight into retail marketing and customer experience in the luxury automotive space
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The working hours may vary depending on the events and campaigns being coordinated.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing, specifically focusing on luxury electric vehicles
Company Size: 1,001-5,000 employees, providing a large and diverse work environment
Founded: 2016, with a brief history focused on building the world’s best cars and accelerating the shift to clean energy
Company Description:
- Lucid Motors is committed to maintaining a safe and trustworthy environment
- The company is dedicated to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations
Company Specialties:
- Electric vehicles
- Autonomous driving
- And auto
Company Website: https://www.lucidmotors.com
ASSUMPTION: Lucid Motors is a public company with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the European Marketing team and works closely with internal teams and external partners
Work Arrangement: On-site, with occasional travel within the Netherlands for events or studio activations
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and company needs
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Exposure to various aspects of marketing, allowing for a well-rounded skillset
ASSUMPTION: This role offers a unique opportunity for personal and professional growth within the luxury electric vehicle industry.
🌍 Location & Work Environment
Office Type: Lucid Motors' European headquarters is based in Amsterdam, with additional offices and studios across the Netherlands
Office Location(s): Amsterdam, NH
Geographic Context:
- The Netherlands has a strong focus on sustainability and innovation, making it an ideal location for a luxury electric vehicle company
- Amsterdam, in particular, is a vibrant and multicultural city with a thriving business ecosystem
- The office is centrally located, providing easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible hours depending on events and campaigns
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the European Marketing team to discuss the role and expectations
Key Assessment Areas:
- Communication skills and language proficiency (Dutch and English)
- Understanding of retail marketing and brand activation strategies
- Cultural fit and alignment with Lucid Motors' values and mission
- Problem-solving skills and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences related to retail marketing, events, and brand activations
- Demonstrate your passion for premium brands, innovation, and the electric mobility industry
- Showcase your ability to manage multiple priorities and work in a fast-paced environment
ATS Keywords: Retail Marketing, Event Coordination, Brand Activation, Localized Marketing, Customer Engagement, Cross-Functional Collaboration, Market Research, Digital Campaigns, CRM, Luxury Electric Vehicle, Fast-Paced Environment, Multi-Priority Management
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Marketing tools and software (e.g., CRM, marketing automation platforms, event management tools)
- Microsoft Office Suite or equivalent
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing tools and software is beneficial for this role, but not always required.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Lucid Motors is committed to pushing the boundaries of what's possible in the luxury electric vehicle industry
- Sustainability: The company is dedicated to accelerating the shift to clean energy and reducing its environmental impact
- Excellence: Lucid Motors strives for excellence in all aspects of its business, from vehicle design and engineering to customer experience and marketing
Work Style:
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration
- Dynamic: The work environment is fast-paced and ever-evolving, requiring adaptability and flexibility
- Customer-focused: Lucid Motors prioritizes the customer experience and aims to exceed expectations in all interactions
Self-Assessment Questions:
- Do you have a strong interest in retail marketing, events, and brand activations?
- Are you comfortable working in a fast-paced environment and managing multiple priorities?
- Do you share Lucid Motors' passion for innovation, sustainability, and excellence in the luxury electric vehicle industry?
ASSUMPTION: Applicants who align with Lucid Motors' values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The role may require occasional travel within the Netherlands for events or studio activations, which could be challenging for those with personal or family commitments
- The fast-paced work environment may be overwhelming for some applicants, requiring strong time management and organizational skills
- The role may involve working with external partners and vendors, which could present unique challenges in communication and collaboration
- The competitive nature of the luxury electric vehicle industry may present challenges in terms of market share and customer acquisition
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a dynamic and competitive work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the luxury electric vehicle industry and the opportunity to work with a cutting-edge brand like Lucid Motors
- Compared to other retail marketing internships, this role offers a more specialized and niche experience within the electric mobility sector
- Career paths in this industry may differ from traditional automotive or marketing roles, providing unique growth and development opportunities
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Planning and executing a local event or activation to promote Lucid Motors' latest vehicle model in the Netherlands
- Conducting market research to identify trends or partnership opportunities in the Dutch luxury electric vehicle market
- Developing and implementing a localized digital campaign to drive customer engagement and brand awareness in the Netherlands
ASSUMPTION: These sample projects illustrate the hands-on and practical nature of the role, allowing interns to gain valuable experience in retail marketing and brand activation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Lucid Motors in Europe?
- What opportunities are there for growth and development within the company, both in the short and long term?
- How does Lucid Motors support work-life balance for its employees, particularly for interns?
- What are the most rewarding aspects of working in retail marketing for a luxury electric vehicle brand like Lucid Motors?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, signaling to the interviewer that you are serious about the opportunity and committed to making a meaningful impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences related to retail marketing, events, and brand activations
- Prepare for your interview by researching Lucid Motors' mission, values, and recent projects
- Follow up with the hiring manager within one week after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
