Retail Marketing Intern

📌 Core Information

🔹 Job Title: Retail Marketing Intern

🔹 Company: Lactalis American Group Inc

🔹 Location: New York, NY

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development of new packaging and product launches for the Président brand.
• Conducting market and competition analysis, and tracking tool research.
• Actively participating in the development and execution of marketing programs, including consumer promotions.
• Creating sales and in-store materials, and engaging in digital activities.
• Analyzing market data and providing insights to inform marketing strategies.

ASSUMPTION: This role is designed to provide hands-on experience in retail marketing for an intern seeking to gain practical skills and knowledge in the field.

📋 Key Responsibilities

✅ Assist in developing new packaging and launching new products.

✅ Help in performing market and competition analysis; tracking tool research.

✅ Take proactive part in the development and execution of the marketing program, including consumer promotions.

✅ Develop sales and in-store materials.

✅ Engage in digital activities and market data mining & analysis.

ASSUMPTION: The role requires a balance of analytical thinking and creativity, with a strong focus on data-driven decision making and innovative marketing strategies.

🎯 Required Qualifications

Education: Graduating with a BA or MBA with specialization in marketing or data analytics

Experience: Some practical experience through prior internships or professional experiences. Experience with IRI is a plus.

Required Skills:

• Strong analytical skills and proficiency in analyzing complex data sets using Excel.
• Attention to detail and concern for accuracy.
• Passion for brand marketing and eagerness to learn and grow.
• Open-mindedness and adaptability to US/French business cultures.
• Strong communication, organizational, and teamwork skills.
• Proactivity and ability to meet deadlines.
• Significant knowledge of current software systems including: Outlook, Word, Excel.
• Interest in food as part of a lifestyle; cheese amateur. Regular tastings.

Preferred Skills:

• Bilingual or multilingual skills.
• Experience with specific marketing tools or platforms.

ASSUMPTION: Candidates should have a strong academic background in marketing or a related field, with some practical experience to bring to the role. Strong analytical skills and a passion for brand marketing are essential for success in this position.

💰 Compensation & Benefits

Salary Range: $24 - $26 per hour. This is a paid internship opportunity.

Benefits:

• Gain practical experience in retail marketing with a global dairy leader.
• Work in a dynamic, entrepreneurial, and authentic workplace.
• Opportunity to grow and develop professionally within the company.

Working Hours: Full-time (40 hours per week).

ASSUMPTION: The salary range is competitive for an entry-level marketing internship in the New York City area. Benefits are focused on professional development and growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Lactalis American Group is a U.S. subsidiary of the world’s largest dairy company, operating in the competitive food and beverage manufacturing industry.

Company Size: With over 1,000 employees, Lactalis American Group offers a mid-sized company environment with opportunities for growth and development.

Founded: Lactalis American Group was founded in 1980 and has since grown to become a leading producer of cheese, dairy, and snack products in the United States.

Company Description:

• Lactalis American Group is a U.S. subsidiary of the global dairy leader, Lactalis Group.
• The company produces a wide assortment of cheeses, including mozzarella, fresh mozzarella, ricotta, provolone, brie, camembert, feta, gourmet spreads, shreds, and snack products under the Président and Galbani brands.
• Lactalis American Group also distributes UHT milk under the Parmalat brand.

Company Specialties:

• Cheese production and distribution.
• Brand management and marketing.
• Retail and foodservice sales.

Company Website: lactalisamericangroup.com

ASSUMPTION: Lactalis American Group's focus on quality, innovation, and customer satisfaction sets it apart in the competitive dairy industry. The company's commitment to its core values of ambition, engagement, and simplicity drives its success and provides a strong foundation for its employees.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for a recent graduate or early-career professional seeking to gain practical experience in retail marketing.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager in charge of the Président brand.

Work Arrangement: This is an on-site, full-time internship with the opportunity to work in a dynamic and collaborative team environment.

Growth Opportunities:

• Gain hands-on experience in retail marketing and brand management.
• Develop analytical, communication, and project management skills.
• Build professional relationships within the company and the industry.
• Potential for full-time employment upon completion of the internship, depending on performance and business needs.

ASSUMPTION: This internship offers a unique opportunity for professional growth and development in the retail marketing field. The role provides a well-rounded experience, allowing the intern to gain valuable skills and knowledge in various aspects of marketing, from product development to consumer promotions.

🌍 Location & Work Environment

Office Type: Lactalis American Group's New York City office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 77 Water Street, Mezzanine, New York, NY 10005, US

Geographic Context:

• New York City is a vibrant, multicultural metropolis with a thriving food and beverage industry.
• The city offers numerous networking opportunities, cultural events, and recreational activities.
• New York City is home to Lactalis American Group's headquarters and a significant market for its products.

Work Schedule: The intern will work full-time (40 hours per week) during regular business hours, with the possibility of occasional overtime or weekend work to support marketing events or promotions.

ASSUMPTION: The work environment at Lactalis American Group's New York City office is dynamic, entrepreneurial, and authentic, providing an engaging and supportive atmosphere for the intern to learn and grow.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Analytical and problem-solving skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with Lactalis American Group's core values.
• Passion for brand marketing and eagerness to learn and grow.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the retail marketing industry and Lactalis American Group's products.
• Showcase your analytical skills and provide examples of data-driven decision making in previous projects or experiences.
• Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.

ATS Keywords: Marketing Intern, Retail Marketing, Brand Management, Market Analysis, Consumer Promotions, Product Development, Data Analysis, Excel, Marketing Program, Consumer Goods, Dairy Industry

ASSUMPTION: The application process for this role is designed to assess the candidate's skills, experiences, and cultural fit, as well as their passion for brand marketing and eagerness to learn and grow within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Outlook)
• Marketing and analytics tools (e.g., IRI, Nielsen, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with experience and training.

👔 Cultural Fit Considerations

Company Values:

• Ambition: Lactalis American Group encourages its employees to be proactive, innovative, and driven to succeed.
• Engagement: The company fosters a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the team's success.
• Simplicity: Lactalis American Group values straightforward and efficient processes, focusing on what truly matters to deliver results.

Work Style:

• Dynamic and entrepreneurial: The company encourages its employees to take initiative, be proactive, and think outside the box.
• Collaborative: Lactalis American Group values teamwork and fosters a supportive and inclusive work environment.
• Authentic: The company appreciates individuality and encourages employees to bring their unique perspectives and experiences to the table.

Self-Assessment Questions:

• Do you share Lactalis American Group's core values of ambition, engagement, and simplicity?
• Are you comfortable working in a dynamic, collaborative, and authentic work environment?
• Do you have a passion for brand marketing and a desire to learn and grow within the company?

ASSUMPTION: Candidates who align with Lactalis American Group's core values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• The fast-paced and sometimes demanding nature of the retail marketing industry.
• The need to balance analytical thinking with creative problem-solving.
• The requirement to work occasional overtime or weekends to support marketing events or promotions.
• The need to adapt to US/French business cultures and work environments.

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow within the role and the company.

📈 Similar Roles Comparison

• This role is similar to other marketing internships in the consumer goods industry, but with a focus on retail marketing and brand management for a global dairy leader.
• Compared to other marketing roles, this internship offers a unique opportunity to gain hands-on experience in various aspects of marketing, from product development to consumer promotions.
• Career paths for successful marketing interns may include full-time employment with Lactalis American Group or other consumer goods companies, with opportunities for growth and advancement in the marketing field.

ASSUMPTION: This role offers a well-rounded experience in retail marketing, providing the intern with valuable skills and knowledge to succeed in a variety of marketing careers.

📝 Sample Projects

• Conducting market research and analysis to inform product development and marketing strategies.
• Assisting in the planning and execution of consumer promotions and events.
• Creating sales and in-store materials to support retail marketing efforts.
• Analyzing market data and providing insights to optimize marketing programs and campaigns.

ASSUMPTION: These sample projects are designed to provide the intern with a well-rounded experience in retail marketing, allowing them to gain valuable skills and knowledge in various aspects of the field.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the Président brand?
• What opportunities are there for professional development and growth within the company?
• How does Lactalis American Group support work-life balance for its employees?
• What is the typical career path for a successful marketing intern within the company?

ASSUMPTION: These interview questions are designed to provide the candidate with a better understanding of the role, the team, and the company, as well as their potential for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for the interview by researching Lactalis American Group, the retail marketing industry, and the Président brand.
• Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.