📌 Core Information
🔹 Job Title: Retail Marketing Manager
🔹 Company: UNIQLO
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-Time
🔹 Category: Retail, Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive foot traffic, brand visibility, and sales performance across UNIQLO retail stores.
- Collaborating with shopping mall partners, centre management teams, and local community stakeholders to create activations, promotions, and joint campaigns.
- Overseeing the execution of store-level events, new openings, and localised initiatives.
- Acting as the key contact for external stakeholders, including landlords, mall operators, and event partners.
ASSUMPTION: This role requires a high level of stakeholder management, strategic planning, and execution skills. It also involves some domestic and international travel and flexibility to support marketing activities outside of regular business hours.
📋 Key Responsibilities
✅ Develop annual and seasonal marketing plans in collaboration with store network and shopping mall partners.
✅ Build strong partnerships with shopping centre marketing teams to co-create activations, promotions, and joint campaigns.
✅ Oversee execution of store-level events, new openings, and localised initiatives.
✅ Act as the key contact for external stakeholders including landlords, mall operators, and event partners.
✅ Monitor performance of mall campaigns, report on ROI, and optimise future plans.
✅ Collaborate closely with eCommerce, Visual Merchandising, and Store Operations to ensure omnichannel alignment.
✅ Localise national campaigns to align with regional mall calendars and customer profiles.
✅ Lead briefing process for creative, media, and production agencies when required.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field.
Experience: 7+ years’ experience in retail, trade, or brand marketing, preferably in fashion or shopping centre environments.
Required Skills:
- Proven ability to localise campaigns and manage multiple store activations.
- Basic proficiency in campaign reporting and CRM tools.
- Familiarity with mall marketing processes and trade marketing calendars.
- Knowledge of offline media (OOH, retail signage, POS).
- Excellent communication and stakeholder management skills.
- Fluent in English (written and spoken).
- Strong planning, coordination, and organisational skills.
- High attention to detail and hands-on execution mindset.
- Ability to build relationships and influence external partners.
- Resilient, agile, and solution-oriented.
Preferred Skills:
- Experience in the fashion or retail industry.
- Knowledge of the UNIQLO brand and its competitors.
ASSUMPTION: Candidates with experience in the fashion or retail industry and knowledge of the UNIQLO brand may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: AU$100,000 - AU$130,000 per annum (Estimated based on industry standards for a Retail Marketing Manager with 7+ years of experience in Australia)
Benefits:
- Generous employee discounts and benefits
- Collaborative, engaging workplace culture
Working Hours: Full-time position with the possibility of working outside of regular business hours for store events, openings, and mall campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Retail Marketing Manager with the required experience level in Australia. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 10,001+ employees (Global, with a significant presence in Australia)
Founded: 1984 (Japan), entered Australian market in 2000
Company Description:
- UNIQLO is a global clothing retailer that offers high-quality, affordable, and stylish apparel for men, women, and children.
- The company is known for its innovative fabrics and commitment to sustainability.
- UNIQLO operates on the principles of LifeWear, which aims to create perfect clothing that is of the time and for the time, with modern elegance and thoughtful details.
Company Specialties:
- Fast fashion
- Sustainable and innovative fabrics
- Affordable luxury
Company Website: https://www.uniqlo.com/au/en
ASSUMPTION: UNIQLO is a well-established global retailer with a strong presence in Australia. The company is known for its high-quality, affordable clothing and commitment to sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and progression within the company.
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the company's marketing department.
Work Arrangement: On-site, with the possibility of working remotely for some tasks or projects, depending on the company's policies and the individual's role requirements.
Growth Opportunities:
- Progression to a senior marketing role within the company, such as Marketing Manager or Marketing Director.
- Expansion of responsibilities to include additional regions or product categories.
- Opportunities to work on international projects or assignments, depending on the company's global expansion plans.
ASSUMPTION: UNIQLO offers growth opportunities for employees who demonstrate strong performance, leadership, and a commitment to the company's values and goals.
🌍 Location & Work Environment
Office Type: UNIQLO's Australian headquarters is located in Melbourne, with additional offices in Sydney and other major cities.
Office Location(s): 269/321 Lonsdale St, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant cultural scene, diverse communities, and thriving retail industry.
- The city is home to numerous shopping centres and retail outlets, providing ample opportunities for collaboration and partnership.
- Melbourne's climate is generally mild and temperate, with warm summers and cool winters.
Work Schedule: Full-time position with the possibility of working outside of regular business hours for store events, openings, and mall campaigns.
ASSUMPTION: The work environment at UNIQLO is collaborative and engaging, with a focus on teamwork, innovation, and customer satisfaction. The company offers a dynamic and fast-paced work environment that caters to individuals who thrive in a challenging and ever-changing retail landscape.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Strategic thinking and planning skills
- Stakeholder management and communication skills
- Campaign execution and project management skills
- Understanding of the UNIQLO brand and its target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the UNIQLO brand and its target audience in your application materials.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research the company's recent marketing initiatives and be prepared to discuss how you can contribute to their success.
ATS Keywords: Retail Marketing, Brand Visibility, Sales Performance, Stakeholder Management, Campaign Reporting, Event Management, Partnership Building, Communication Skills, Planning Skills, Organisational Skills, Attention to Detail, Creative Briefing, FMCG Marketing, Fashion Industry Knowledge, CRM Tools, Offline Media Knowledge
ASSUMPTION: UNIQLO uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application be shortlisted for review.
🛠️ Tools & Technologies
- Campaign reporting and CRM tools (e.g., Salesforce, HubSpot)
- Project management software (e.g., Asana, Trello)
- Design and presentation software (e.g., PowerPoint, Adobe Creative Suite)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
ASSUMPTION: UNIQLO uses various tools and technologies to manage marketing campaigns, projects, and customer relationships. Familiarity with these tools can be an asset in the application process.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Simplicity
- Affordability
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on customer satisfaction and brand growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you passionate about the UNIQLO brand and its commitment to quality, innovation, and sustainability?
- Do you have strong stakeholder management and communication skills?
- Are you comfortable working with multiple priorities and deadlines?
ASSUMPTION: UNIQLO values employees who are passionate about the brand, collaborative, and committed to delivering high-quality work in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities simultaneously
- Working outside of regular business hours for store events, openings, and mall campaigns
- Keeping up with the fast-paced nature of the retail industry and UNIQLO's growth trajectory
- Balancing strategic planning and execution responsibilities
ASSUMPTION: This role presents unique challenges that require strong project management, stakeholder management, and adaptability skills. Candidates should be prepared to work in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing roles in the retail industry in its focus on driving foot traffic and brand visibility through mall activations and partnerships.
- UNIQLO's commitment to sustainability and innovation sets it apart from other fashion retailers, offering unique opportunities for growth and development.
- Career progression in this role may follow a path similar to other marketing roles within the retail industry, with opportunities for advancement to senior marketing positions or international assignments.
ASSUMPTION: This role offers unique opportunities for growth and development within the retail marketing industry, with a focus on driving foot traffic and brand visibility through mall activations and partnerships.
📝 Sample Projects
- Developing and executing a mall activation campaign to celebrate the launch of a new UNIQLO store, including event planning, stakeholder management, and campaign reporting.
- Collaborating with the eCommerce team to create an omnichannel marketing campaign that drives online and in-store traffic during a major sales event.
- Localising a national marketing campaign to align with regional mall calendars and customer profiles, including creative briefing and agency management.
ASSUMPTION: These sample projects illustrate the strategic planning, stakeholder management, and execution skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role contributes to achieving those goals?
- How does UNIQLO support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns that the company has executed in the past, and what made them successful?
- How does UNIQLO measure the success of its marketing initiatives, and how can I contribute to improving those metrics?
- What are the key priorities for this role in the first 90 days, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to UNIQLO's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fastretailing.wd3.myworkdayjobs.com/headquarter_roles_au_Uniqlo/job/Melbourne/Retail-Marketing-Manager_R00000004160213
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategy, stakeholder management, and campaign execution abilities.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- Research the company's recent marketing initiatives and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
