Retail Marketing Manager - Pureplay

📌 Core Information

🔹 Job Title: Retail Marketing Manager - Pureplay

🔹 Company: Charlotte Tilbury

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (12-month Fixed-Term Contract)

🔹 Category: Retail Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Creating and implementing impactful online retail marketing activities
• Ensuring a 5-star customer journey across retailer .com sites
• Translating brand strategies into integrated trade marketing plans
• Driving customer experience and retail sales results
• Collaborating with cross-functional teams and retail partners

ASSUMPTION: This role requires a strong background in retail marketing, particularly within the beauty or retail sectors, with excellent digital marketing skills. It is expected that the candidate will have a proven track record in driving online retail sales and customer engagement.

📋 Key Responsibilities

✅ Own and execute retailer marketing online across home market pureplay accounts

✅ Translate brand and category strategies into holistic and integrated trade marketing plans

✅ Own results per retailer and suggest actions to ensure retail sales objectives are met

✅ Partner with commercial and retail operations teams to drive channels strategy and joint business plans

✅ Collaborate with global, insights manager, and ct .com to propose recommendations for PDPs, banner assets, and .com journeys

✅ Work closely with the category marketing team to deliver plans that drive NPD and grow core franchises

✅ Bring thought leadership and digital excellence to innovative and disruptive brand activity with retail partners

✅ Support continuous improvement of processes within the UK team

✅ Contribute to accurate budget forecasting and actualisation of the regional marketing budget

ASSUMPTION: The role requires strong analytical skills to translate results, data, and insights into actionable plans. The candidate should be able to work well under pressure, prioritise ruthlessly, and influence up and down the organisation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in retail marketing, with a strong focus on digital and online marketing within the beauty or retail sectors

Required Skills:

• Proven track record in driving online retail sales and customer engagement
• Excellent digital and online marketing skills
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Results-driven and commercially minded
• Creative flair and ability to think outside the box
• Strong organisational and prioritising skills, with great attention to detail

Preferred Skills:

• Experience working with pureplay retailers
• Fluency in additional languages
• Knowledge of the Charlotte Tilbury brand

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. The candidate should have a flexible and professional attitude, be hungry to learn, and welcome challenges.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (pro-rated for the 12-month contract)

Benefits:

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy
• Pension and life assurance
• Wellness and social benefits, including Medicash, Employee Assist Programs, and regular social connects with colleagues
• Dog-friendly work environment
• Generous product discount and gifting

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid working

ASSUMPTION: The salary range provided is an estimate based on industry standards for a retail marketing manager role with 5-10 years of experience in the beauty or retail sectors. The final salary may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Charlotte Tilbury Beauty operates in the personal care product manufacturing industry, with a focus on beauty, skincare, and cosmetics. The company is known for its innovative products and disruptive marketing strategies.

Company Size: Charlotte Tilbury Beauty has over 2,300 employees globally, making it a mid-sized company with a dynamic and fast-paced work environment.

Founded: The company was founded in 2013 by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE.

Company Description:

• Charlotte Tilbury Beauty has revolutionised the global beauty industry by decoding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range.
• The company continues to break records across countries, channels, and categories, experiencing exceptional growth and becoming a global sensation across 50 markets (and growing).
• Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech, with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic.

Company Specialties:

• Beauty
• Skincare
• Cosmetics

Company Website: http://www.charlottetilbury.com

ASSUMPTION: Charlotte Tilbury Beauty is a high-growth, dynamic company with a strong focus on innovation, creativity, and excellence. The company values diversity, inclusion, and empowering individuals to be the best version of themselves.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in retail marketing, seeking to grow their career in a fast-paced, dynamic environment.

Reporting Structure: The Retail Marketing Manager will report directly to the Senior Retail Marketing Manager UK, PP.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The candidate can expect to work from the Charlotte Tilbury Beauty offices in London for a portion of their time, with the remainder being remote.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the candidate to take on additional responsibilities or progress into a more senior role.
• The candidate will have the opportunity to work with a diverse range of stakeholders, both internally and externally, allowing them to develop their skills and expand their professional network.
• The role offers the chance to work on innovative and disruptive marketing campaigns, providing the candidate with valuable experience in cutting-edge marketing strategies.

ASSUMPTION: This role offers significant opportunities for growth and development, both personally and professionally. The candidate should be proactive, ambitious, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Charlotte Tilbury Beauty's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 8 Surrey Street, London, WC2R 2ND, GB

Geographic Context:

• London is a major global city with a vibrant cultural scene, offering a wide range of entertainment, dining, and leisure options.
• The city is well-connected by public transportation, making it easy for employees to commute to and from the office.
• London is home to a diverse and multicultural population, providing a rich and dynamic work environment.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the role may require occasional flexibility to meet deadlines or attend events.

ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the occasional demands of a busy schedule.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the hiring manager and a member of the HR team
• Final interview with senior leadership

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical skills and data-driven mindset
• Communication and stakeholder management skills
• Cultural fit and alignment with Charlotte Tilbury Beauty's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with online retail marketing and driving customer engagement
• Demonstrate your understanding of the Charlotte Tilbury Beauty brand and its values
• Showcase your creativity and innovative thinking through your application materials

ATS Keywords: Retail Marketing, Digital Marketing, Online Marketing, Pureplay, Beauty, Retail, Customer Engagement, Data-Driven, Stakeholder Management, Charlotte Tilbury

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to demonstrate their fit for the role and the company.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, TikTok, etc.)
• E-commerce platforms (Shopify, Magento, etc.)
• Analytics tools (Google Analytics, Adobe Analytics, etc.)

ASSUMPTION: The candidate should be comfortable using a range of digital marketing tools and platforms, as well as Microsoft Office Suite and Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Excellence
• Disruption
• Collaboration

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and team-oriented
• Results-driven and data-focused

Self-Assessment Questions:

• Do you align with Charlotte Tilbury Beauty's values of empowerment, innovation, excellence, disruption, and collaboration?
• Are you comfortable working in a dynamic, fast-paced environment with a mix of on-site and remote work?
• Do you have a proactive, growth-oriented mindset and a willingness to take on new challenges?

ASSUMPTION: Charlotte Tilbury Beauty is a dynamic, fast-growing company with a strong focus on innovation, creativity, and excellence. The company values diversity, inclusion, and empowering individuals to be the best version of themselves. Candidates should be comfortable working in a dynamic, collaborative environment and be able to adapt to the occasional demands of a busy schedule.

⚠️ Potential Challenges

• The role may require occasional flexibility to meet deadlines or attend events
• The candidate may need to manage multiple stakeholders and prioritise competing demands
• The role may require occasional travel to attend meetings or events
• The candidate may need to adapt to changes in the retail landscape and respond quickly to new opportunities or challenges

ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the occasional demands of a busy schedule. They should also be able to manage multiple stakeholders and prioritise competing demands effectively.

📈 Similar Roles Comparison

• This role is similar to other retail marketing manager positions, but with a focus on pureplay retailers and a strong emphasis on digital and online marketing
• The role offers the opportunity to work with a diverse range of stakeholders, both internally and externally, allowing the candidate to develop their skills and expand their professional network
• The role offers significant opportunities for growth and development, both personally and professionally

ASSUMPTION: This role offers unique opportunities for growth and development, particularly for candidates with a strong background in digital and online marketing and a passion for the beauty industry.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new product line
• Analysing customer data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with the category marketing team to create and implement a trade marketing plan for a core franchise

ASSUMPTION: The candidate should have a strong portfolio of relevant projects that demonstrate their skills and experience in digital and online marketing, with a particular focus on retail marketing and driving customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the typical work schedule for this role and how flexibility is accommodated?
• How does the company support the growth and development of its employees?
• Can you provide examples of how the company has responded to changes in the retail landscape?
• How does the company foster a culture of innovation and creativity?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: The candidate should use the interview process to gain a deeper understanding of the role, the company, and the work environment. They should also be prepared to discuss their skills, experience, and fit for the role in detail.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1839222138
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the Charlotte Tilbury Beauty brand and values, and by practising your responses to common interview questions
• If selected for the final interview, be prepared to present a portfolio of your relevant work and achievements
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.