📌 Core Information
🔹 Job Title: Retail Marketing Manager, Retail & Shopper
🔹 Company: Nulo Pet Food
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail & Shopper Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (4 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customized marketing strategies for key accounts
- Collaborating cross-functionally with sales, product management, and brand teams
- Managing marketing budgets and ensuring ROI accountability
- Providing regular performance reporting and analysis
- Supporting the marketing department with ad-hoc tasks as needed
ASSUMPTION: This role requires a high level of strategic thinking and project management skills to manage multiple accounts and projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement annual and quarterly marketing strategies for key accounts, grounded in data insights and retail-specific dynamics
✅ Design and implement account-specific marketing programs, including in-store activations, digital marketing campaigns, co-branded content, and promotional calendars
✅ Monitor program effectiveness using sales and engagement metrics, and optimize strategies based on performance and feedback
✅ Partner closely with the Key Account Sales team to align priorities, coordinate execution, and ensure seamless integration of marketing efforts into broader account plans
✅ Manage allocated marketing budgets for key accounts, ensuring efficient use of resources and ROI accountability
✅ Manage additional ad-hoc tasks as needed to support the marketing department and collaborate with other teams
ASSUMPTION: This role requires strong organizational skills and the ability to prioritize and focus on outcomes to manage multiple responsibilities and projects.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, or a related field
Experience: 3+ years in retail marketing, preferably within CPG
Required Skills:
- Proven ability to formulate effective strategies that can serve as a foundation for other retailers and programs
- Responsible, entrepreneurial mindset
- Demonstrated leadership and project management skills
- Ability to think strategically while executing with excellence
- Strong organizational skills with ability to prioritize and focus on outcomes
- Analytical skills in using data to make sound recommendations affecting business decisions and results
- Culturally sensitive interpersonal skills and team player who empathically supports the cross-functional team to commit to performance
- Outstanding communication skills, with the ability to clearly articulate recommendations in a respectful and fearless manner
Preferred Skills:
- High proficiency with Excel, PowerPoint, and Word
ASSUMPTION: Given the role's focus on retail marketing, candidates should have experience working in a complex sales channel where tactics vary widely by retailer and region.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level retail marketing role in Austin, TX)
Benefits:
- Health Insurance (medical/dental/vision)
- Three weeks’ vacation
- 401k plan
- 20% remote work (Fridays)
- Dogs welcome in the office
Working Hours: Full-time, with flexible hours and the option to work remotely on Fridays
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level retail marketing role in Austin, TX. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nulo Pet Food is a fast-growing U.S. pet food specialty brand, offering industry-leading natural dog and cat food products. They are known for their high-protein, low-carb, and probiotic-infused foods that fuel pets like the athletes they are.
Company Size: Nulo Pet Food has 164 employees, making it a mid-sized company with a dynamic and growing work environment.
Founded: Nulo Pet Food was founded in 2009 and is headquartered in Austin, Texas.
Company Description:
- Nulo is dedicated to providing pets with the fuel they need to live full, vibrant lives through proper nutrition
- The company was created by a pet care and pet education professional who noticed a nationwide escalation in overweight pets and unhealthy lifestyles
- Nulo's mission is to enhance the lives of dogs and cats through proper nutrition, offering grain-free formulas with high animal-based proteins and a patented probiotic
Company Specialties:
- Pet Food
- Pet Nutrition
- Dog Food
- Cat Food
- Dog Nutrition
- Cat Nutrition
Company Website: nulo.com
ASSUMPTION: Nulo Pet Food is a rapidly growing company with a strong focus on innovation and disruption in the pet food industry. This role offers an exciting opportunity to join a passionate and driven team in a fast-paced environment.
📊 Role Analysis
Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in retail marketing, preferably within CPG.
Reporting Structure: The Retail Marketing Manager will report directly to the Retail Marketing Director and collaborate closely with the Key Account Sales Manager.
Work Arrangement: This is a hybrid role, with employees working on-site for four days a week and remotely on Fridays.
Growth Opportunities:
- As Nulo Pet Food continues to grow, there may be opportunities for the Retail Marketing Manager to take on additional responsibilities or advance to a senior-level role
- The company encourages internal mobility and offers opportunities for employees to explore different areas of the business
- Nulo Pet Food provides training and development opportunities to help employees grow both personally and professionally
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to make a significant impact on the company's success and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Nulo Pet Food's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Austin, Texas
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, diverse culture, and high quality of life
- The city offers a mix of urban and suburban living options, with a wide range of neighborhoods to choose from
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: The work schedule is typically Monday through Friday, with flexible hours and the option to work remotely on Fridays.
ASSUMPTION: Austin, Texas, offers a dynamic and exciting work environment, with a thriving tech industry and a strong focus on innovation and creativity. The city's diverse culture and high quality of life make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Retail Marketing Director
- On-site or virtual interview with the Retail Marketing Director and Key Account Sales Manager
- Final interview with the VP of Marketing or another senior leader
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and interpersonal skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Nulo Pet Food's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with retail marketing, strategic planning, and program development
- Demonstrate your ability to think strategically and execute with excellence
- Showcase your strong communication and interpersonal skills
- Research Nulo Pet Food and be ready to discuss why you are a good fit for the company's mission and values
ATS Keywords: Retail Marketing, Strategic Planning, Program Development, Performance Management, Collaboration, Budget Oversight, Sales Support, Project Management, Analytical Skills, Communication Skills, Organizational Skills, Leadership, Entrepreneurial Mindset, Cultural Sensitivity, Data Insights
ASSUMPTION: Nulo Pet Food's interview process is designed to assess candidates' strategic thinking, project management, and communication skills, as well as their cultural fit and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Passion for pets and their well-being
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Customer-centric mindset
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on collaboration and teamwork
- Focus on innovation and continuous improvement
- Results-driven and data-informed decision-making
- Flexible and adaptable to changing priorities and demands
Self-Assessment Questions:
- Do you have a genuine passion for pets and their well-being?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you thrive in a collaborative and team-oriented work culture?
- Are you driven by a desire to innovate and continuously improve?
- Do you have strong communication and interpersonal skills, with the ability to work effectively with a diverse range of stakeholders?
ASSUMPTION: Nulo Pet Food values candidates who are passionate about pets, innovative, collaborative, and results-driven. The company seeks employees who are a strong cultural fit and aligned with its mission and values.
⚠️ Potential Challenges
- The role may require occasional travel to key markets and the company's headquarters in Austin, Texas
- The work environment can be fast-paced and demanding, with tight deadlines and multiple priorities
- The role may require working with a diverse range of retailers, each with unique needs and dynamics
- The company is growing rapidly, which may present challenges in terms of organizational structure and change management
ASSUMPTION: While this role offers exciting opportunities for growth and impact, it also presents challenges that require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other retail marketing roles, this position places a greater emphasis on strategic planning and program development
- This role requires a strong understanding of the retail landscape and the unique dynamics of the pet specialty channel
- Career progression in this role may lead to senior-level positions within retail marketing or other areas of the business, such as brand management or product marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in retail marketing and develop a strong foundation for a career in the pet industry or other consumer-facing industries.
📝 Sample Projects
- Developing and executing a quarterly marketing strategy for a key account, including in-store activations, digital marketing campaigns, and promotional calendars
- Conducting a competitive analysis of a key retailer's marketing efforts and identifying opportunities for Nulo Pet Food to differentiate its offerings and drive sales
- Managing a team of marketing coordinators to execute a series of in-store events and promotions across multiple key accounts
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Retail Marketing Manager's responsibilities, as well as the opportunity to lead and manage cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the retail marketing function and how this role fits into that strategy?
- How does the company support the growth and development of its employees, particularly in mid-level roles like this one?
- Can you provide an example of a successful retail marketing campaign that the company has executed in the past, and what made it successful?
- How does the company measure the success of its retail marketing efforts, and how is that data used to inform future strategies and campaigns?
- What are the biggest challenges facing the retail marketing team in the coming year, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on retail marketing, strategic planning, and program development
- Prepare for your interview by researching Nulo Pet Food and being ready to discuss your alignment with the company's mission and values
- If invited to an on-site or virtual interview, be prepared to present a brief marketing plan or strategy for a hypothetical key account
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
